Beauty Pays: Beautiful Websites (and People) Get Better Results
Does beauty sell? Most people would intuitively say ‘yes’, but what evidence is there that supports the claim? In today’s article we’ll take a look at the world of beautiful people, products, and design. How being beautiful has its upsides and sometimes, things to look out for. Welcome to the world of beautiful design, beautiful people, beautiful products, beautiful everything. I hope you enjoy your stay. Implications of being beautiful Beauty, money, and happiness Money can’t buy happiness, but maybe, just maybe, beauty can… what do you think? Economists at the University of Texas analyzed data from 5 large …
How to Get The 4-Hour Chef Audiobook Free — Only Until 10am PST (1pm EST)
Gilbert Gottfried reads 50 Shades of Grey. NSFW. Many of you have been asking me for the audiobook version of The 4-Hour Chef. Now that I control the rights, I’d like to offer it to you… for free. The offer is at the end of this post, but first… Who should join me? I’ll record a lot myself, but I’d like to involve other voice actors for small bits and pieces. Who would you vote for? Here are some of my favorites. If you like any other…
Practical Resources for Google Analytics
Thanks to everyone who joined us at Convert Academy on December 12th for Yehoshoua Coren’s webinar: Analysis Strategies to Improve Conversions Using Google Analytics. Here are Yehoshua’s recommended resources for Google Analytics: Custom Report Share Advanced Web Metrics with Google … Continue reading →The post Practical Resources for Google Analytics appeared first on Conversion Optimization Blog – Convert Insights.
The Book that Redefines Conversion Optimization: You Should Test That!
I’m excited to announce that my new book is now shipping from Amazon! You Should Test That: Conversion Optimization for More Leads, Sales and Revenue or The Art and Science of Optimized Marketing is now available! It may be the longest book title ever, but hopefully it makes sense when you see the cover design. You can simply call it You Should Test That! You Should Test That!—the book that redefined conversion optimization In this post, I’d like to share some of the background, how this happened and what I hope the book to achieve. If you’d rather …
Save the date for the Customer Success Summit – March 14, 2013
We are proud to present the first ever Customer Success Summit, an invite only, unconference style event on Thursday March 14, 2013. The agenda is tailored exclusively for senior executives responsible for making existing customers successful and profitable in Internet and Software companies. Expected in attendance are: Customer Success Execs, CEOs, Founders, Chief Revenue Officers, VPs Customer Engagement, VPs Marketing. Enterprises have seen the customer landscape evolve into a new beast that puts customers and their experiences up at the top. Companies realize the need to shift gears and connect and win over their loyalty and customer love. 2013 is quickly turning…
5 Landing Page Conversion Killers
I’m watching you… (Image source) You may not know it, but there are a few conversion killers that stalk your landing pages, hacking and slashing away at your leads and sales when you aren’t looking. They’re quite insidious… you may not even know you’re making these mistakes. Fortunately, there are a variety of studies that can help us out in this regard. Today we’re going to look at a few more research studies that can help you drastically improve the “leaks” your landing pages may have at this very moment. Here are the 5 conversion killers you need to look out for… 1. Poor Typography & Whitespace Designers are going to rejoice hearing this, but marketers need to …
Website Usability Testing: A Must for Boosting Conversions
Usability testing is the black horse of boosting conversions. If your site is difficult to use or hard to understand (means it has usability problems), it will result in poor conversions. Website usability testing helps you identify all the main sources of friction, and thus boost conversions. The premise is simple: observe real users use and interact with your website, pay attention to their experiences and try to spot patterns. Once you have the results, iterate your site design and copy to minimize any barriers to accomplishing their on-site goals. This in …
The Diet of UFC Champion Georges St-Pierre: How He Transformed Himself
Georges St. Pierre, better known to fight fans worldwide as “GSP,” is currently the UFC Welterweight Champion. His publicly stated goal is to retire as the best pound-for-pound fighter in the world and, at a record of 23-2, ESPN currently ranks him as the #3 pound-for-pound fighter in the world. I think he’ll get there. His intellect–and consistency–is what separates him from the brawlers. He has a scientific approach to winning. This isn’t limited to training. He considers…