Is Your Business Making One of These WordPress Mistakes?
In a day where online efforts seem to be getting more advanced, it’s easy to forget some of the most basic, fundamental tips for online success, namely WordPress. Thinking about the type of content you want to create to populate your pages, the format and aesthetics of your website, and the optimization of your content for search engines is extremely important, but it all starts with WordPress. This is something that many companies forget. Unfortunately, if you make WordPress mistakes, all of your …
Where Did Cats Nap Before Laptops?
I was writing in my office one day and was totally stumped for ideas. Really, really stumped. But I’m a stubborn guy when it comes to writing and decided that, darn it, my brain owed me one more cartoon! So I played a game I use sometimes where I just look around the office, pick two things, and put them together to see what comes out. Stapler and water bottle was a bust. Marker and LEGO was a dead end. And scanner and headphones was pretty much a nonstarter. But cat and laptop … there was definitely something there. It took a good hour, but I finally battled…
DC Mosquito Squad: The ROI of Automating a Small Business
How do you scale a business to grow, and do it cost effectively? That’s the challenge facing many small business owners. You want to grow your business, but sometimes it feels like you can’t get out of your own way. One small business figured out how to do it by using automation. Damien Sanchez (pictured), founder of DC Mosquito Squad, a Washington D.C. area business, joins Anita Campbell, CEO of Small Business Trends for an exclusive one-on-one interview detailing …
8 Tips for Running a Successful eCommerce Business
Over the past decade, the global marketplace has undergone a substantial shift. No longer are businesses limited by geographical borders or location, but more by the amount of creativity they can marshal and their willingness to adapt to new technologies. In particular, entrepreneurs and business owners who are willing to launch and run an eCommerce business may position themselves to enjoy an enormous level of success. The State of the eCommerce Industry One of the beauties of the eCommerce industry …
Google Matched Content Gives Visitors a Personalized Experience
If you’re an AdSense Publisher, here is some news for you. Google has introduced a new tool for AdSense that could change your site. By generating relevant article recommendations from the content on your site, Google says its new tool could increase not only reader engagement but your ad revenue, too. Google Matched content is a free tool that promotes your site’s content to visitors. This is done by article recommendations that are contextually relevant and personalized for your site’s visitors. Google says Matched content could help visitors discover other content on your site, become more engaged, and increase reader loyalty. You choose which…
People are real, but the crowd disappoints
Every crowd, sooner or later, will let you down. The crowd contains a shoplifter, or a heckler, or an anonymous boor who leaves a snarky comment. The crowd loses interest, the crowd denigrates the work, the crowd isn’t serious. Worst of all, sometimes the crowd turns into a mob, out of control and bloodthirsty. But people, people are real. People will look you in the eye. People will keep their promises. People can grow, can change, can be generous. When in doubt, ignore the crowd (and forgive them). When possible, look for people instead. Scale is overrated, again and again. ; ; ; ; ; ;
Thanks
In just two days, my new course for freelancers is the fastest-growing one of its kind in Udemy’s history. I’m thrilled to see that so many of my readers are eager to dig in and make a difference. The course has already transformed the work of thousands of people. The half-price discount expires soon, and this will be my last post about it. I hope it resonates with you, and thanks again for leaping. ; ; ; ; ; ;
Reckless abandon (is neither)
It’s not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it’s not abandon, not in the sense that we’ve abandoned our senses or our responsibility. In fact, abandoning the fear of fear that is holding us back is the single best way not to abandon the work, the pure execution of the work. Later, there’s time to backpedal and water down. But right now, reckless please. ; ; ; ; ; ;
Terroir
You can taste it. Heinz ketchup has no terroir. It always tastes like everywhere and nowhere and the same. A Dijon mustard from a small producer in France, though, you can taste where it came from. Foodies seek out this distinction in handcrafted chocolate or wine or just about anything where the land and environment are thought to matter. But we can extend the idea to you, to your work, to the thing you’re building. Visit the City Bakery in New York. Every square inch contains the DNA of the whole place. The planking …
To overcome an irrational fear…
replace it with a habit. If you’re afraid to write, write a little, every day. Start with an anonymous blog, start with a sentence. Every day, drip, drip, drip, a habit. If you’re afraid to speak up, speak up a little, every day. Not to the board of directors, but to someone. A little bit, every day. Habits are more powerful than fears. ; ; ; ; ; ;
Product adoption: different problems for different folks
The product adoption cycle is one of the most essential things to understand when you seek to launch a product or service, or make any sort of cultural change. Different people sign up for new ideas at different rates. Some farmers, for example, are eager to try a new type of seed or irrigation device. Some farmers will wait years, or a generation, to try the same thing. Some people start the video going viral, some are the very last to see it. What distinguishes these people? It’s worth noting that someone who might be an…
Good design (and serial numbers)
Bosch puts the serial number for its dishwashers on the side of the door, not the top. Which means that 50{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} of the time, if the device is mounted in a corner, it’s impossible to see the serial number. Most companies use 0 and o and O in their serial numbers, as well as 1 and I. If they used nothing but letters, words in fact, there’d be no confusion. Make a list of 1000 short words, use each word twice and you have a million numbers. FISHY-LASSO, for example. Easy to remember, hard…
I didn’t see it because I wasn’t looking
My friend Alan came over to dinner the other night. Unbeknownst to me, he had a few plastic scorpions in his pocket (a reminder of a recent adventure). I saw a plastic scorpion on the bowl of nuts, but I didn’t see it, I just moved it aside and went ahead preparing dinner. A few minutes later, I saw a second plastic scorpion on the counter, but again, I didn’t actually see it, didn’t pause or consider it, I just moved on. It took until the third …
The naked corn paradox
Sometimes, the thing that’s done to market something makes it worse. And so, the corn at the local supermarket is already husked, because it looks better, sells better but tastes worse. And stereo speakers are designed with extra bass, so they’ll demo better, sell better but sound worse. The market isn’t always ‘right’, if right means that it knows how to get what it wants in the long run. Too often, we are confused, or misled, or part of a herd headed in the wrong direction. It’s almost impossible to bring the mass market to its senses, to insist that you know better. What you can do, though, is find discerning and alert individuals who will take the time to…
Price Action with Binary Options
Price action is used in binary options to trade with current price behavior while placing less emphasis on past prices. You save more time using price action and see more trading opportunities There are hundreds of trading strategies available that advertise their performance, how accurate their market readings are and what you should do to get your hands on them. Yet, time and time again, the one form of trading that always seems to outperform the rest is price action trading. What is price action…
How to Select Good Tenants
How to select good tenants? If you ever thought about investing in real estate, renting out your home or a room in your home, you should read this! Earning money from income property can make you rich or cause you a lot of problems! Late rent, bothering other tenants, destroying property in their unit and elsewhere are just some of the problems you can avoid! So take it seriously! Details, Details, Details The best way to avoid bad tenants is to never rent to them in the first place! Take your time, do not rush! Whether you buy an apartment building or rent out your home, condominium or a room in your home, you will have a vacancy at some time. …
Recovering from a Massive Trading Loss
The most important element of successful trading is the ability to manage risk and maintain composure. Even the best traders in the world lose on a regular basis. Success in trading therefore is not about avoiding losses. In contrast, we must embrace the process of losing and learn to lose gracefully. The best traders are also the best losers. We learn that losing is simply a part of trading that can’t be avoided or ignored. My friend Ross …
Thinking of Buying a Rental Property in a College Town? Do Your Research First
If you have kids in college, or kids about to go away to college and you’ve looked at the price of on-campus housing these days, you may have thought to yourself, “boy that’s expensive.” Then, the investment side of your brain kicks in and you start to wonder about the potential return on buying a house near the college and renting it out to your daughter and five of her friends. If you’ve mulled over thoughts like these, rest assured, you’re not alone. According to an informal survey of Coldwell Banker agents conducted last year, more than one-third of…
4 Ways to Make Money through Online Marketing and Save It
You can find several ways to make money online. One of the best ways to make money online is through online marketing. Below are some ways that you could make money through online marketing. Do affiliate marketing Affiliate marketing involves marketing and promoting other peoples products in order to earn a small commission on the sale of products that you manage to direct people to buy. You can promote products without having to manage the sales …
10 Things You Don’t Know about Money
You use money every day, yet you know very little about how to use it effectively! It should be no surprise that rich successful people spent the time and effort to learn about money. They do this without the benefit of a formal class or education. How do they do it? Simply said, they make an effort to learn about money. Here are 10 things you don’t know about money Credit cards are not evil – Too often I hear people complain or blame credit cards for their overspending. Credit cards are issued to adults and you have to handle them responsibly. In many …
Teaching Financial Literacy to Kids
Since this is National Financial Literacy Month, I thought I would start with a definition. “Financial Literacy is the ability to make informed judgments and effective decisions regarding the use and management of money”. Too many Americans are insufficiently educated about their personal finances.Why is it important and when should you learn it? Financial Literacy is a basic skill that is needed to function in society. Every person needs these skills to deal with financial problems, manage money and to make sound economic decisions…
What’s your Retirement IQ?
What is your retirement IQ? IQ is short for intelligence quotient! IQ testing was popular for many years because it was a way of assessing your intelligence and potential. Unfortunately, it also measured parental social status. It was used as a predictor of educational achievement, job performance, income and special needs. Saving for retirement does not take a high IQ or even much money. How is your retirement IQ? Savings – This is the first step to achieve your financial goals. Intellectually, we all know we need savings to achieve your goals, but it is difficult. I disagree; you …
What You Can Learn from Kids
I love to watch kids play! They are so willing to take chances and push boundaries. It is fascinating to watch how they seem to discover a toy or something for the first time. Have you ever watched a child interact with a dog? They will pet the dog and laugh. Then it goes further until the dog signals he/she has had enough. Children are naturally curious! Children are great sales people! If they want something, they stay after you until they get it. Is that being stubborn or tenacious? Good sales people…
3 Different Types of Bounce Rates You Should Know
Often we hear about bounce rate and how it affects our bottom line. For those of you NOT aware of bounce rate, here’s a quick definition from Google: “Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” A high bounce rate is NOT good for blogging because it shows people simply visit your website and leave without visiting any other page. Over the years, research has shown there are…