The 3 Most Common SEO Problems on Listings Sites
Posted by Dom-WoodmanListings sites have a very specific set of search problems that you don’t run into everywhere else. In the day I’m one of Distilled’s analysts, but by night I run a job listings site, teflSearch. So, for my first Moz Blog post I thought I’d cover the three search problems with listings sites that I spent far too long agonising about. Quick clarification time: What is a listings site (i.e. will this post be useful for…
Search Trends: Are Compound Queries the Start of the Shift to Data-Driven Search?
Posted by Tom-Anthony The Web is an ever-diminishing aspect of our online lives. We increasingly use apps, wearables, smart assistants (Google Now, Siri, Cortana), smart watches, and smart TVs for searches, and none of these are returning 10 blue links. In fact, we usually don’t end up on a website at all. Apps are the natural successor, and an increasing amount of time spent optimising search is going to be spent focusing on apps. However, whilst app search …
An Introduction to Schema.org Markup for Emails
Posted by kristihinesIf you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line. If you’ve booked a flight recently, your airline may have sent you an email that includes an interactive way to view your travel plans. Similarly, Google Inbox app users might have seen emails that look like this. These calls to action are courtesy of Schema.org markup for email. Just like Schema.org markup for web pages helps web pages stand out in search results, Schema.org markup for emails helps certain emails stand out from the rest in your inbox. The goal of email markup is to allow people to take action on …
How to Create Boring-Industry Content that Gets Shared
Posted by ronell-smithIf you think creating content for boring industries is tough, try creating content for an expensive product that’ll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a large Denver-based company that was debuting a line of new high-end products for the fishing industry in 2009. After years of pestering the executives of his traditional, non-flashy company to create a line of products that could be sold to anglers looking to buy premium items, he finally had his wish: a product so expensive only a …
9 More Marketing Channels to Grow Your Small Business (108)
In the last episode we covered 10 growth channels to explore. In this episode we cover 9 more channels you can leverage to attract more people to your business. We’re adding our experience and advice to the list of 19 channels mentioned in the great book Traction. Enjoy! It’s better to listen on the go! Subscribe on iTunes Subscribe: (how to) iTunes, Soundcloud, Stitcher, RSS, Download 9 More Marketing Channels to Grow Your Small BusinessTweet This SHow Notes Fizzle Show – 10 Marketing Channels to Grow Your Small Business (FS107) Book – Traction: A Startup Guide to Getting Customers…
Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday
Posted by randfishLink building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today’s Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more effective. For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab! Video transcriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about why link building sometimes fails. So I’ve got an example here. I’m going…
5 Lessons From a $213,000 Launch
Two weeks ago our little 3-person company launched a new video training platform and community for online business builders. The launch (which was actually iterated over 3.5 months) was a hit. We exceeded our expectations and brought in a nice chunk of revenue (which I’ll detail below). We also learned a lot, partly through experimentation, partly by talking with other entrepreneurs, and partly by reading everything we could about launching this kind of service online. I’ve been working online for a while now (Think Traffic will be three years old in March), but I still remember so clearly years ago wondering if I could really do it — if I could bootstrap a small business based around…
When Will Be Next Google Pagerank Update In 2013?
New Year is here; and all bloggers and webmasters are eagerly waiting for the next Google Page Rank update, which is expected anytime soon. Many forums are already buzzing the rumors of Google PageRank release, but the truth is Google hasn’t rolled out any PageRank update for 2013 yet. However, based on last updates one can predict when Google will roll out its next PageRank update. But before we go any further, let us get a quick review of WHAT GOOGLE PAGE RANK is all about… Google count link votes and determines most important pages based on them with the help of PageRank. This ranking algorithm assigns numeric weights to every single page crawled by Google, the total range of weight is divided into 11 parts…
Top Three Inbound Marketing Strategies for Mobile Apps
Posted by robigangulyThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Disclaimer: This post is an extension of the recent Mozinar “Standing Out in the Sea Of Apps: Building an Audience of Fans for Your Mobile App’s Success” and covers questions from audience Q&A. You can watch the recorded Mozinar here! Mobile. The very word makes some of us cringe …