SEO-Driven Content Architecture — Whiteboard Friday
Then lastly, the best way to apply this keyword research into getting this sort of structure is to also split things into a keyword map. So this is a very, very, very summarized and condensed version. For most websites, it’s…
We Will Rock You: Whiteboard Friday Episodes That Rocked the Industry in 2023
In the ever-evolving landscape of SEO, staying ahead of the curve is essential. For years, Moz’s Whiteboard Friday has been a trusted resource for SEO enthusiasts and professionals worldwide. In 2023, an extraordinary journey has unfolded. Spanning four continents and…
Top 10 Takeaways From Whiteboard Fridays in 2023
With the influx of AI-generated content, it’s more important than ever to produce high-quality content that your audience and Google will love. In late 2022, Google rolled out the Helpful Content Update, an ongoing effort to reward sites with “people-first”…
How to Build Your Own SEO Chrome Extension With ChatGPT
Step 2: Write prompt Before this step, ensure you have validated the possibility of the idea as described before. Once you have a clear idea and functionality, you can use ChatGPT to generate a Chrome extension. Example Prompt: Assume you’re…
How OpenAI Rewrote the Rules: A Brand Story
What’s even more remarkable is that these two terms driving 15 Million in potential monthly traffic didn’t even exist a year ago. OpenAI didn’t embark on an SEO journey to capture traffic from a competitor — they created this traffic…
When Not to Use Artificial Intelligence in Digital PR
Now we know which aspects of the digital PR process we shouldn’t be using AI, what are the best practices we can keep in mind moving forward to ensure our use of AI doesn’t affect our work? Be transparent If…
Local Business E-E-A-T: Real-world Examples of How This Works
SEO of all stripes can honestly be confusing, filled with acronyms, guidelines, and weird-seeming rituals, but here’s the good news: almost nobody knows how to provide great customer service better than local business owners, and the majority of Google’s highest…
Whiteboard Friday Recap 2023: AI Edition
The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100 million weekly active users recently, there is no doubt that…
Map Your Keywords to the Buyer’s Journey and User Intent — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative…
What Diners Write About Most: A Study of Restaurant Review Place Topics
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and…
Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types…
Top Local SEO Takeaways from MozCon 2023
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only…
Balancing Creativity With Caution When Using AI to Create Content
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where…
Site Architecture for Resource & Content Libraries — Whiteboard Friday
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Click…
Blast Off Into the Future: MozCon 2023 Day One Recap
Day one recap contributors were Emilie Martin, Vickie Wu, and Zach Edelstein. Today, we kicked off day one of MozCon 2023. That’s right – we’re back and better than ever! We’re in a brand new venue this year, and we’re…
Unlocking the Future of Tomorrow: MozCon 2023 Day Two Recap
Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day two brought more speakers, more chances to fill up your bingo card,…
Introducing Brand Authority: Measuring the Unmeasurable
We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable. Starting today, you’ll find something new in our Domain Overview…
Site Architecture Optimization for Seasonality — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on…
Twitter’s Brand Equity: 17 Years & 12 Million Keywords
On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after, X.com started redirecting (302) to Twitter.com. Any experienced SEO knows…
How To Earn High-Authority Links That Drive Rankings
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. My agency, Fractl, was founded at the dawn of content marketing, when Google launched its war against paid…
Data Storytelling: Skills and Elements — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling….
Use Google Ads AI & Machine Learning To Run Better Campaigns
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Our jobs are changing. Each day, Google Ads relies on a combination of AI & machine learning to…
6 Ways ChatGPT Can Improve Your SEO
Most of the discourse surrounding the impact of artificial intelligence (AI) on SEO has been about content creation. This makes perfect sense. Large language models (LLMs) have fundamentally changed the speed at which businesses and individuals can produce blog posts,…
How SEOs and UX Designers Can Work Better Together — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This is the final installment of the three-part series of Whiteboard Fridays with Helen Pollitt on how to…