GenAI-Powered Search: Re-think Your Marketing Strategies
Edited by Emilie Martin The short answer is yes. Businesses that rely on Google Search to bring traffic and revenue to their websites are always trying to keep up with how their results are shown or where they come up…
Top SEO Tips for 2024 — Whiteboard Friday
It’s no surprise that in 2024, the main theme that we’re going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this. Source link
Find Your Difficulty Benchmark – Next Level
So you know your Difficulty benchmark, and you’ve compared it to your current list of target keywords to better fortify your strategy. But what if you want to find new keywords to target? Or spot keywords that you may have…
Create a GBP Video with Canva
You’re hearing it everywhere these days that your local business has got to have video to keep up with the times. But if you don’t have a fancy mobile phone with excellent filming capabilities or the technical challenges of making…
Create a Decent One-Page Local Business Site
If the community you serve has a local forum, now is the time to become a regular participant there. An apparent outcome of the “hidden gems” component of Google’s Helpful Content update is an uptick in forum-based results in the…
Use ChatGPT to Build a Customer Journey
Next we’ll ask about pain points for this specific user journey stage. Think of it as a follow-up question. Let’s choose customized services. We’ll ask ChatGPT, “I want to learn more about this specific motivation. What are the most common…
Boost Your Traffic in Google Discover
2. Understand topical authority: Keywords vs. entities Google has been talking about topical authority for a long time, and in Discover, it is completely relevant. Traditional SEO includes the use of keywords to position your web pages for a specific…
Execute a Technical Audit + Free Templates for Faster SEO Growth
Strategic: Before delving into the technical audit head-on, consider the following framework shared by Aleyda Solis: Business Type Project Website Size SEO Maturity Goals International E-commerce SEO roadmap for quarterly growth Over 5K pages/Large High Get 5% organic revenue growth…
Outrank Competitors With Content Gap Analysis
Step 3: Create a content brief Content briefs are created to establish a clear direction on what’s expected in a piece. A detailed brief aligns you and your writer on its intended style and outcomes to avoid the need for…
How Volatile Are Search Results? — Whiteboard Friday
So this chart was looking at the percentage of positions that had one consistent URL. But I was also interested in if they don’t have one URL, how many is it? Is it two just swapping in and out all…
Building Links with Digital PR Is Hard
Results were mixed, but as a rule, most people found ideation and outreach the most difficult. Outreach Outreach is difficult, and understanding what journalists want and don’t want is difficult, especially for those new to the game. Try to figure…
Local Business FAQs: A Little More Love
The repetitiveness of FAQs can seem like a bit of a local business hassle, but there’s treasure hidden in them for improving customer service and reputation. If you’re old enough to remember working at a business pre-internet, you likely remember…
The Anatomy of Addictive Content
The above analogy made it possible to understand what durian tastes like by evoking familiar flavors. Hence, analogies help readers understand complex topics. If a piece of content is difficult to understand, it becomes less engaging, and readers may lose…
Four Steps to a Better-Performing About Page
This means your potential customers will often enter your site through your About page. Is it making a good first impression to convince them to browse your site further (or engage)? Let’s not forget that branded queries have high intent…
Drive Revenue with Your Organic Traffic
And finally, what happens when the sales are rolling in, but that revenue just isn’t sticking? For SaaS businesses, this could mean that churn rate is high. And in e-commerce, maybe you’re missing out on those repeat purchases. It’s a…
Don’t Ignore Employee Wellbeing — SEO Agency Owners
To this end, ensure your line managers receive focused training on monitoring their team members’ working hours. More importantly, teach them how to address the root cause of the issue and ensure no one feels they need to work overtime….
What Is Branded Search & How to Increase It
Similarly, Moz has made a name in the SEO space as a thought leader by creating comprehensive SEO resources and engaging the audience with educational content that makes SEO strategies accessible and implementable. The result? By nurturing a community and…
3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) — Whiteboard Friday
In this Whiteboard Friday, learn how to find technical SEO issues, how to define issues, as well as how to resolve them. Source link
Reclaim Backlinks + Free Google Apps Script
Most of our sequences have three emails: If we don’t hear from recipients after the entire sequence, we mark it in our database and find alternative people in the company to contact in 3 — 6 months. Before giving up…
MozCon 2024 Community Speaker Pitches Now Open
To submit a pitch, fill out the community speaker submission form. Only submit one talk! We want the one you’re most passionate about. Talks must be related to digital marketing and be a topic you can cover in 15 minutes….
What You Should Know About LLMs
So, let’s start with the steps that they have to go through for ChatGPT, for example, to give you an answer to a question. Again, like search engines, they have to first gather the data. Then they need to save…
Breaking News: ‘PR Critical to SEO Success’ Is Not Breaking News
1. Choose the right story To be successful in using a PR approach to SEO, we have to change our approach to optimizing for consumer discovery across all channels. Social included. It’s not about being everywhere all at once. It’s…
Common Analytics Assumptions — Whiteboard Friday
And of course, last but not least, you probably saw this little bonus that I have down here. GA4 not set. This is a huge problem that people are seeing in GA4. They’re like, “I looked at my landing pages,…
MozCon 2024: The Initial Agenda
Feast your eyes on the lineup of talks being presented this year: Amanda Jordan Director of Digital Strategy | RicketyRoo Create Local Dominance Through Your Digital Ecosystem Explore the power of local business authority with Amanda! In this presentation, you’ll…