50+ Top 2023 B2B Marketing Events To Learn From
What are some of this year’s key events, conferences and trade shows — whether in-person, virtual, or hybrid — where B2B marketers can learn the latest from leading marketing industry speakers? There are plenty to choose from, and to help…
Making Extra Money Online Without Investing Cash (2023)
Are you currently there and wondering how you can start making extra money and make ends meet? Many of us who’re in employment do find it difficult to comfortably meet their daily needs. It is because of these categories of…
Paul Roetzer on AI & Uniquely Human Content for Ignite USA
Before we know it, B2B Ignite USA 2023 will be here. The anticipating for the event is building and are excited to share a sneak peek of the latest B2B marketing insights from Paul Roetzer, founder and CEO at Marketing…
SEO Article Writing Techniques (2023)
Despite the numerous debates on the best online marketing strategies, SEO article writing has proved to be beyond reproach. The tricky part is to make sure that your target market finds your articles when they search the internet. This is…
B2B Intent Data, LinkedIn’s New CTA Buttons, Marketing’s Rising Role, & Top Social Platform Study
Microsoft results top forecasts, shares jump 8{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} as AI juices salesMicrosoft saw revenue that climbed by seven percent to $52.9 billion during the first quarter of 2023, with its productivity segment including LinkedIn (client) among those topping expectations, as LinkedIn…
Work At Home Entrepreneurs Profiting From Micro-Blogging (2023)
Work At Home: If you are one of those people who work at home then this article will get you thinking. There is a new kid in the block called micro-blogging. These are social networking sites where users can send…
Why Generative AI Can Only Get Your Business to First Base
With the Major League Baseball season now underway, one of the sport’s great ongoing debates has once again found traction: to stick with human umpires, or embrace the electronic strike zone? It’s just another example of how rapid advancements in…
Viral Marketing Effect Brought By Micro-blogging
There are many viral marketing strategies in the market but currently micro-blogging tops the list. As an online business person by now, you have noticed how people are cashing in from viral marketing software. But if you do not have…
Melanie Deziel on Content as Evidence for Ignite USA
With B2B Ignite USA 2023 just around the corner on May 23 through 24 in Chicago, we wanted to get some of the latest B2B marketing insight from Melanie Deziel, chief content officer at StoryFuel, who will be delivering a…
The Secret Power of Consistency in B2B Marketing
What is consistency’s secret power in the 2023 world of B2B marketing, and why aren’t more marketers taking advantage of it? It’s well established that consistency is a key component in the world’s most successful B2B marketing efforts. The Cannes…
Where to Find the New Frontiers of B2B Marketing at Ignite USA
Since I’ve been working in the B2B Marketing space for over 25 years from the days of direct mail and faxes to artificial intelligence and virtual reality, there is one thing that is certain: change. Adapting to change and continuously…
B2B Trust Strategy, Google’s AI Search Plans, Instagram Expands Bio Links, & Influencer Compliancy Data
B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers71 percent of the top B2B marketing performers have said they place significant trust in their marketing metrics, compared to just 15 percent of under-performers, while 80 percent…
10 Months to 10,000 Page Views Per Month
Maker Hacks Dashboard How long does it take a new site, in a new niche to get to 10,000 monthly page views? Turns out it can take 10 months, without taking much of your time. Let me tell you how…
What Is Content? And How Does It Launch the Success Of B2B Marketing?
As a content marketer, it’s my job to take the axiom “no stupid questions” to heart. And when it comes to answering the question “What is content?” on a content marketing blog, you may think I’m stretching that skill to…
Productise for Business, Profit and Productivity
posted on December 9, 2016 Productising not commoditising Consulting and coaching businesses are great because you get a deep connection with your customers, their problems and goals, plus you can start quickly (and start making money faster) than many other…
3 Key Ways Authenticity In B2B Writing Helps Solve People Problems
Being given direction over and over again without clarification or elaboration can be downright frustrating. We’re guilty of this in marketing. When we repeatedly suggest that authenticity is the secret sauce to writing amazing content, what are we actually saying?…
10 things I have learned about business and start-ups over the last 10 years
It’s 10 years since the end of Performancing, and I just had a work anniversary at Copyblogger/Rainmaker Digital, so what have I learned in the last 10 years? You’re not the customer – Empathy is paramount. No sacred cows. No…
B2B Buying Cycles Lengthen, Multilingual Benefits B2B, & Google’s New Conversational Search
The Case for Boosting B2B Customer Experience With Multilingual Support56 percent of consumers have said that getting information in their own language is of greater importance than price, with 70 percent more likely to purchase a product or service that…
Getting Started Vlogging Using Your Smartphone
posted on October 12, 2017 Vlogging can be challenging, scary, technical, but it doesn’t need to be. More people are starting to create video using just their smartphones. Let’s take a look! Yes, despite my shyness and allergy to being…
4 Keys to Targeting and Personalization as Data Privacy Evolves
Targeting and personalization driven by data are cornerstones of today’s marketing. That isn’t going to change anytime soon. What will be changing, however, is how we make that targeting and personalization happen. It’s getting a lot more complicated to find…
Authority Websites: Show AND Tell
posted on November 7, 2017 Authority Pro WordPress Theme It’s not enough just to have a website, or even to have an attractive website full of useful content. In order to succeed as the go-to person in your niche, you…
Why Intent-Qualified Organic Traffic Will Power the Future of B2B Marketing
At the heart of every B2B purchase decision lies a motivation. The buyer is trying to solve a problem, or improve a process, or gain an edge over their top competitor. Maybe all that and more. These underlying motivations propel…
Why prospects believe you are expensive and what to do about it
I am not immune to seeing price over value 😉 When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts. “They don’t understand!”, we say. But it is OUR job to…
Intent-Based Strategy is the Future of SEO
As any B2B company can attest, the most vexing type of problem is that which you have a solution for … you just don’t know how best to use it. B2B marketers face monumental challenges today, aiming to increase targeted…