Tactics For Making Marketing Connections That Endure
If our connections are truly the soul of B2B marketing, how can we ensure that we’re doing the best we can to nurture our existing network while simultaneously seeking out and building the right new business relationships? In 2023 we…
Why Hybrid AI is the Future of Best-Answer B2B Content
What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Generative AI’s meteoric rise has left…
How to Create Link Bait for Topical Authority — Chris Garrett
Link bait tends to get overlooked or misunderstood as a search engine optimization tactic due to widespread abuse of the idea. Ignoring the unfortunate name, link bait can actually be a highly effective way of helping your site grow in…
B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets
B2B Buyers More Thoroughly Evaluating PurchasesWhen it comes to the new processes that B2B buyers have added for purchase decisions, some 38 percent have said they are conducting more rigorous analysis of return-on-investment (ROI), with 31 percent noting that they…
What’s the Secret to Influencer Marketing for Enterprise Brands? SCALE!
As an unapologetic Star Trek nerd, I can’t think of the word “enterprise” without imagining this: via GIPHY The Enterprise is a massive ship with a wealth of resources and a host of crew to make it run. It may…
Who, What and So What? Writing that Works — Chris Garrett
Who, What and So What? What the heck am I talking about!? These are useful tools for figuring out how to make your next article or landing page connect with your audience. Writing from the Beginning When you sit down…
Participate in the 2023 Survey!
The ever-changing landscape of B2B marketing demands continuous adaptation. Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands strong: influencer marketing. As businesses strive to effectively reach their target audience, influencer marketing has emerged as a…
Using Flagship Content to Make Evergreen Sales — Chris Garrett
Content marketing is now an established and expected part of any online marketing strategy, but how do you use it to generate sales? Can you use content to make sales long-term? Why Content Beats Advertising and Cold Sales The original…
4 Key Opportunities For B2B Marketers On Meta’s Threads Platform
At the beginning of July, Meta did something that was sort of genius. Instead of just launching a new social media platform from scratch, they made it so users could sign up with a few simple steps directly from their…
What is Authority? — Chris Garrett
Authority Bloggers seek out ways to increase their authority in their niche and in the eyes of Google, but what is authority anyway? You might have seen already that I encourage people to be Authority Bloggers. To demonstrate your expertise…
Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum
AI industry leaders create forum to regulate big machine learning modelsNext-generation AI models — increasingly called frontier AI models — will become the focus of a new industry forum that has initial members including Google, Microsoft, OpenAI, Anthropic and others,…
How to Grow Your Google Authority — Chris Garrett
Google Authority is the best route to better rankings in Google, over the long term. That is great, but how do you achieve it? Taking apart the Google Authority puzzle Many new Internet marketers obsess over optimizing individual pages for…
Top 3 Lessons from the Festival Stage
I was 22, a year out of college, and finding my footing as a marketing writer. My whole career – my whole life! – lay before me. And then (according to my parents) I ran away to join the circus….
Linkbait, Flagship Content, and Authority — Chris Garrett
Are Linkbait posts also Cornerstone Content? How do you separate “Authority Content” from “Bookmarkable Content”? What is the difference between “Pillar Content” and “Flagship Content”? In the comments of one of my articles, Lucy Dee asked: I’m having difficult assessing…
Threads vs Twitter – What Does The Battle Mean for B2B Marketers?
We all remember when Twitter first burst onto the scene 16 years ago. If you are like me, you probably remember your first tweet and the excitement after your post was retweeted for the first time! Twitter allowed us to…
Overcoming Your Own Constraints — Chris Garrett
Personal constraints are the things that hold you back in your life, your career, and even your relationships. Let’s identify and resolve as many of your constraints as we can. While I have written a lot about constraints, I realized…
How to Write a Compelling Blog Post That Your Audience Will Be Glued to Right to the End — Chris Garrett
How do you write a compelling blog post? Writing compelling content requires being able to recognize a compelling blog post when you see one. Are your readers falling asleep at their devices? Do they click “back” to their search before…
Rising Personalization in B2B & Meta’s New Llama 2 AI
B2B Companies Double Down on PersonalizationB2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 during 2019, while those B2B firms that increased their market share by 10 percent…
Which to Start? — Chris Garrett
Authority Sites and Niche Sites have taken over the website creation conversation lately. You’ve probably heard about ‘authority websites’ and ‘niche websites’ in conversation almost interchangeably. But what exactly are niche or authority sites? How do they differ? And importantly,…
100+ Generative AI Tools For B2B Marketers
Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best…
Pen Portraits in Marketing: How To Create Customer Profiles and Understand Your Target Audience
Pen portraits are a marketing technique for defining an audience that I believe everyone should get into the habit of making. They are not just useful in marketing for understanding your most-wanted customer, but in any communication where we want…
Creativity in B2B Marketing: A Force Multiplier
There’s always been an uneasy truce between creativity and commerce. We accuse financially successful artists of ‘selling out.’ We’re wary of sponsored content and product placement in our favorite TV shows and movies. In general, we think of creativity as an…
10 Tips to Make Yourself Understood Every Time
He’s a cuddly teddy bear when you get to know him You want your writing to have an impact, so that means you need to make yourself understood. It’s incredibly easy to be misunderstood. Especially today in this hair-trigger outrage…
Threads Get Branded Content Tools & B2B Marketing Spend To Top Pre-Pandemic Rates
LinkedIn is the social platform of choice for B2B marketers worldwide80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at 52…