B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts
B2B Marketers Own the Customer Journey, Now What? [Survey]90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two…
How Changing My WordPress Theme Improved My SEO By 31.7%
Changing my WordPress theme boosted my SEO. By a lot. I found it hard to fathom myself! My headline reads clickbaity but it is true. All I did was upgrade my WordPress theme to Mai Theme and look at what…
7 Steps to Developing an SEO Process in B2B Marketing
When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO involves much more than simply writing. Any B2B marketer looking to rank for competitive keywords should invest the…
Better Blog Branding: Domain Exclusivity
What happens when someone registers “your” domain? How much damage can they do to you? In the first post of this series, we looked at naming your blog brand and selecting domains but we didn’t touch on protecting your brand…
25 B2B Influencer Marketing Experts To Follow In 2024
Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Hot on the heels of the publication of our comprehensive 2023 B2B Influencer Marketing Report, plenty of questions that go…
Is Blogging a Passive Income?
Blogging for passive income is a huge aspiration for many people looking to start a new blog or niche site. How realistic is it, though? Is blogging really a passive income? The last time I wrote about this was September…
B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools
The Vast Majority of CMOs Expect Their MarTech Spend to Grow2023 marketing technology spending represented some 30 percent of overall marketing budgets, a figure that was up from the 24 percent seen in 2022, having overtaken staffing and labor costs…
Content Marketing Strategy: Create Your 5-Part Content Plan
A content marketing plan will help you grow your audience, build trust, and convert browsers into buyers. Content marketing strategy is all about sharing what you know, and being consistently helpful, so you attract and nurture your future customers all…
Marketers Increase Social Spending & LinkedIn Updates Newsletters
LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple NewslettersMicrosoft-owned LinkedIn has developed a more robust editor for creating newsletters on the professional social platform, which has begun rolling out alongside additional newsletter features including the ability to host…
Better Blog Branding: Crafting Your Positioning Statement
Everyone is unique but that does not mean it is easy to communicate your uniqueness. In marketing, we craft how our brand stands out with a Positioning Statement. Bloggers and businesses of all sizes need to be able to do…
Personalization in B2B marketing
Why personalize B2B content? If your solution is the best fit for a particular problem, why not just list your features and benefits and let your product sell itself? That’s the kind of thinking that dominated B2B marketing for decades….
Is Blogging Dead? Blogging vs Vlogging
Is blogging dead? In the era of video, video, video, does written content have a place? Should we be blogging or vlogging on YouTube and TikTok? Ching Ya asks: With social media “experts” advising people to create video content on…
Feeling B2B with Joe Pulizzi #MPB2B
Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? Last week, we shared the Top 10 Reasons to Attend MarketingProfs B2B…
How to Get Your Blog Noticed (SparkyFace5 Blog Critique)
Getting your blog noticed is a big part of blogging because if nobody notices you then they can not become loyal readers! Today I am going to use a critique to show you how with some simple tweaks you and…
B2B Events Thrive, LinkedIn Adds Top Skills, & Google Business Gets Social Links
B2B Exhibitions Move Forward in “Dramatic Improvement”B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent figure…
Better Blog Branding: What’s In a Name?
Naming your blog is one of the toughest but most critical considerations when launching. What are you going to call your blog? How do you choose a domain for it? Choosing Your Blog Name is Branding Why did I choose…
How B2B Marketers Are Responding to Tough Market Conditions
Sales growth is down for B2B products. Ad spending is up. Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. The going is getting tough, so marketers are…
Better Blog Branding: 10 Ways To Destroy Your Brand
It is a lot easier to damage a brand than it is to build one. You can grow a brand gradually over time but the same brand can be destroyed overnight. We all know products, celebrities, politicians, and companies that…
Top 5 Lessons B2B Marketers and Influencers Can Learn From Barbie
The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness. Whether on an app on your mobile phone or in pop-up museums in your city, the influence of Barbie can be seen seemingly…
How to Create Catchy Blog Names — Chris Garrett
Naming your blog is an important aspect of blog branding, or blog success for that matter. It seems very important to my visitors too. Ever since my original “What’s In a Name?” post, people have been asking for advice on…
Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum
When you think of B2B Marketing do you think “blandscape”? Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone? (Statista). That’s right, TRILLION. There’s…
Where Should Your Blog Live? Integrated, Subdirectory, Domain or Subdomain? — Chris Garrett
Should your blog be the same website as your business? Maybe in a folder? Should you blog on a subdomain? My views have changed on this since the first version of this article way back in June of 2007! Back…
Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing
Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority66 percent of B2B marketers have said that improving account and lead conversion rates have been a top priority at their business during 2023, with other priorities for the…
Mistakes and Solutions to 10,000 Page Views / Month
Want to launch a blog and do it well? Launching a professional blog takes knowledge and planning, something I learned decades ago, but even after all this time I still make mistakes when I do a blog launch. Let me…