7 Essential Takeaways from LinkedIn’s 2024 B2B Marketing Benchmark – TopRank® Marketing
The most successful marketers are lifelong learners who thrive by adapting to change. And the last decade has given us plenty of opportunity to practice flexibility and adaptability. As we get used to the idea that there will be no…
Go Off-Topic: Using Ideas from Different Fields to Grow Your Online Business
Over the years I have had several employers who hated the idea of me having hobbies and side gigs. Initially I thought the concern was that I would use work equipment or do outside stuff in work hours, but I…
What Marketers Should Know About Influencer Pods – TopRank® Marketing
Have you noticed familiar names popping up in the comments of every single one of your favorite accounts’ social media posts? Perhaps this person has an unhealthy infatuation with the creator or thought leader’s online presence, or maybe they’re a…
Free Membership vs Free Email Newsletter
Having an email newsletter or a blog broadcast has worked great for me over the years, but I need to change things up. There are a few challenges with using incentives to get people to want to join your email…
Here’s What an SEO Competitor Analysis Tells You – TopRank® Marketing
Search engine optimization (SEO) is a competition. For any given keyword or topic, your content is battling thousands of others for limited (and constantly shrinking!) real estate. Here’s how small the victor’s podium is: The top three organic search results…
How to Authentically Use “AI” Tools to Grow Your Business
You might have got the impression that I am against “AI” such as ChatGPT, but in fact these tools are increasingly useful in my day-to-day work. So-called “AI” tools have the potential to save us a lot of wasted time,…
Common B2B Marketing KPI Examples
Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even more important — and harder to quantify. Long sales cycles, large buying committees, and convoluted customer journeys all…
SEO Traffic Drop: What to Do When Google Hates You
Google Algorithm changes, especially the “Helpful Content” and anti-spam efforts, have caused a lot of anxiety amongst smaller web publishers. I mentioned this in my recent newsletter and I got a bunch of replies asking for advice. While these things…
5 Reasons Why a Content Audit Is Useful
If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. This systematic review serves as a comprehensive health check for your brand’s online presence, surfacing issues…
Choosing a Niche: How to Find a Profitable Blog Subject
Choosing a niche is one of the hardest decisions in blogging, but it doesn’t need to be as stressful as we make it. That said, it is important, we need to take selecting our market seriously. If your goal is…
LinkedIn B2B Marketing Tips from Top Experts and Insiders
The secret behind the LinkedIn algorithm, like the recipe of the original Coca-Cola, is safely guarded. And while we don’t know how either is formulated, we can safely draw conclusions on their components by conducting various experiments. Since this is…
How Do Professional Bloggers Get Paid?
Professional bloggers are people who blog professionally, that is they get paid. But how do bloggers get paid? Good question, let’s drill down into the ways you can make money from your blog! This is a follow-up article to my…
Conducting an SEO Content Audit
If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. When you don’t know what…
Google Algorithm Update: What Marketers Should Know
The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. As with many recent updates, this one is designed to surface genuinely helpful results that…
Unique Elements of a B2B SEO Content Strategy
TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. But…
Should You Still Use Twitter (X) for B2B Marketing?
Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. In the wake of increasing controversies including a substantial rise in bot traffic and hate…
How Will AI Affect Search Traffic in the Next Decade?
Ever since advancements in technology thrust generative AI into the public consciousness, it’s been the subject of unending controversy. Much of this controversy centers on its potential impact on the internet, with some news outlets and experts going so far…
Why You Need a Keyword Strategy and How to Create One
Trying to build an SEO strategy without a keyword strategy is like trying to build a plane without wings. It’s going nowhere. Expert-led keyword research and planning are foundational to successful SEO, no matter the business, industry, or audience. This…
The Most Popular B2B Content Marketing Services
It used to be that outsourcing your marketing meant finding the villager with the loudest voice and wittiest turn-of-phrase to walk the lanes hawking your wares.Needless to say, marketing has evolved. And with that evolution, navigating the various services available…
Key Challenges in an Enterprise SEO Audit
Wouldn’t it be nice if every single website had a perfect, clear SEO strategy from the very start? And every single page on that website was perfectly aligned with every aspect of that strategy, from its original inception through every…
The New Best Practices for B2B Social Media Marketing
Social media is entering its 20s. No, really. LinkedIn was founded in 2003, Facebook in 2004. There are people in the workforce today who can’t remember life before social networking sites existed. And like most 20-year-olds, social media is having…
Common SEO Website Analysis Tools
How good is the search engine optimization on every single page of your website? And how sure are you about your answer? Most B2B brand sites have hundreds of pages. If yours includes a blog, that number could easily be…
How to Choose a B2B Tech Marketing Agency
It’s a tough time for the tech industry. Big Tech continues to experience painful job cuts and layoffs, while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. In this environment, marketers are under pressure…
Building a Search-friendly Brand Hub
Your brand’s website design might tick all the visually appealing boxes, but is it stunning to search engines? Effective SEO website design focuses on creating a user-friendly experience, encompassing aspects like mobile responsiveness, content visibility, and intuitive navigation. These factors…