The Secret Element of Successful Marketing Campaigns
Remove friction from your marketing Why can Brian send one email from the Copyblogger email list and make 6 figures? Is it list size? Yes, scale obviously comes into it, but if someone else had Copyblogger’s list they wouldn’t necessarily get the same result. So what is the crucial factor that makes the difference? Is it Authority? Yes, of course that’s a factor, but there is more to it. More than seven years went …
Is it Just Business? How to be Professionally Human
Have you ever worked with someone who uses the phrase “It’s just business“? Or played a game with someone who, after cheating, back-stabbing, lying or just being a jerk, said “It’s only a game“? How did that make you feel? Did you respect the person more, or less? Did you trust them more afterwards? When someone is an aggressive, shouting, mean bully, do you say “Well, that’s just how they are. A straight-talker!“. Last night I…
5 Essential Skills for Today’s Online Marketer
Skillz. I haz em. What are the most important skills for an online marketer, blogger or professional? I am going to list my response to that, but I would be interested in hearing your thoughts in the comments. I’m intentionally keeping this one short so you can dive in and tell me where I am wrong! This post came about because I was just asked this question in email, and after responding briefly, I couldn’t get the question out of my head. After pondering on it, I realised it’s not quite as simple as it first seems. I realised that some of these are traits you are born with, but can develop, and others you can simply learn…
29 Blogging Business Survival Tips
What does it take to be successful in blogging as or for a business? My friend Al from Coolest Gadgets contacted me for some quotes to use in a presentation he has coming up, and as usual, I gave him way more material than he could use. Rather than let it go to waste, I have written it up here as an article. These aren’t the only lessons, but they are a start. If you like them, check out my article from 2008 that has 41 tips about the blogging side of things. Revenue generation Don’t put off the revenue side of your business…
Want to Know What Makes Content Truly Successful?
What is the secret to getting your content read, shared and acted on? Is your content really useful versus just well-written? Why do some writers get real results from their articles, while other writers work just as hard, or harder, and don’t seem to get noticed? Of course there are many reasons, but a key reason that I see over and over again is what I call the “Hot Potato” effect. Before we get into what that is, let’s talk a little bit about what good content is, and what kind of content you might want to…
Why Even a Big List Won’t Save You from Bad Strategy
A big question I get asked all the time here and on Copyblogger webinars (right after how to generate traffic or build a list), is “How can I get more people to respond/buy/subscribe?” In my previous post, I talked about what makes content truly successful, and I gave a big answer, but for this particular issue, great content is only part of the solution. What more do you need? I will tell you now, it’s not just a big list. In fact, a lot of seemingly successful people are not doing that great and only look like they do because of the size of their list. Smaller businesses are …
Join Darren Rowse and Chris Garrett in Portland Oregon: Thursday 10 July 2014
This post is left for archive purposes, the event was July 2014 Want to join Darren Rowse and me for a day of blogging talk? Or maybe going to World Domination Summit and getting in a day early? I’m thrilled to be able to share that Darren Rowse and Chris Guillebeau have arranged a ProBlogger training day in Portland Oregon on Thursday 10 July. They invited me along because I guess Darren would be lonely or something? The …
How to Go from Author to Successful Online Business
Since I let slip that I was a wannabe fiction writer, a few people have asked me questions about the modern author/publishing business: “Can you make a full time living as a writer, without being freelance?” “What should a modern indie author do to maximise their business?” “For successful self-publishers, what would we do differently?” I’ve answered these questions and more in various comment areas, forums, and social media. In fact, I am going to be …
The “Simple” Secret Behind Copyblogger’s 8 Figure Business
What is the secret behind Copyblogger’s 9 straight years of growth? How has it been achieved without any outside investment, without sales people, and with close to zero advertising? Join Chris Garrett and Tony Clark as they talk about: The simple secret to success (and why it is not easy) What you need before you create your product The truth about real Minimum Viable Products, and the fatal trap too many people fall into How you can use this…
Why New Products Fail
What is the difference between new products that take off in popularity and those that essentially get ignored? How do you know when your new product is ready to sell? Today I would like to share with you the key strategy that will allow you to not only sell more of your products and services to more people, but will also reduce refunds and improve your audience’s relationship with you. In The Mainframe podcast, Tony and I have been covering the MVP (Minimum Viable Product) process for creating products and moving into how to simply and successfully launch those …
How to Grow Your Long-Term Authority
Why do some people manage to stick around forever, while other people and brands seem to be here one day and gone the next? What is it about some people that makes you warm to them, while others give off a dodgy vibe that repels even the most tactile extroverts? As mentioned earlier, Tony and I have been creating this new podcast called The Mainframe, and so far we have focused on launches. If you listen carefully, though, there are some themes …
Grow Your Authority With Your Geekiness
How do people really connect and build friendly relationships? What is it that causes people to want to hear from you more than anything else? In marketing we talk about “value” a lot. Value is important, but I feel value often speaks to need more often than it does want. Serving needs is a minimum requirement. We want to stand out and be seen as more than that. We have to attract people who want to read our content, who are happy to work with us. While you can certainly attract a lot of people…
Massive Profits from Reselling Tickets: Starting a Ticket Brokerage Business
Read this post on its original blog here for it and all its relevant images to render appropriately.I want to share with you something new that I am trying on a very small scale, and something I know that has a lot of potential for making money – the ticket brokering business.No you don’t have to become a big ticket exchange house, nor do you need to invest all the money you’ve got. This industry is highly fragmented and there is room for all kinds of participants…
Online Marketing News: Facebook Comes Calling, Pin Partners, Highlighting Twitter
Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations – With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to connect with them and inspire them to take action. Moz Google Gets …
Best Online Marketing Strategies To Make Online Money
For you to succeed in web business and thus make online money one thing is a must; driving traffic to your site or blog. On this article I will take time to explain some of these tactics. On later… Make money online with the latest work at home jobs. Now make money blogging from free website traffic sources. Making money online has suddenly become delightful.
Jeff Cayley Interview – How A 25 Year Old Earned $3 Million In Sales In 2014
Jeff Cayley is the real deal when it comes to being an entrepreneur. In 2011, at just 21 years young he founded a high end biking boutique, Worldwide Cyclery. Since launching, Jeff and his team doubled business every year, pulling $3 million in sales in 2014. They do everything from custom bike builds to changing broken spokes; and do it for pros and weekend warriors alike. Here’s why you should listen to Jeff: Earned $3 Million in Sales in 2014. Over 6,000 positive …
3 Essential (But Often Missed) Elements to Growing Your List
Why do some people with so-so content seem to easily grow their community, while other much better writers seem to struggle to get a few opt-ins? I believe there are three factors that set a growing list apart from a struggling one, and many people either overlook the necessity or are unaware of it. When we talk about list building and growing your audience, two topics always seem to dominate. Those are traffic and conversion. Yes, they are important. If you only focus on those two elements, and ignore these three others, then you are going to be in for a very hard time. What are those elements? Let’s find out … See that photograph …
How I Built 20 Profitable Websites Quickly. Stages + Outsourcing + Resources
The single biggest contributor to my financial success with online business has been the amount of profitable niche websites I’ve been able to develop over time. I currently own over 20 profitable niche websites, each of which generates income from a variety of sources such as contextual ads, private placement ads, affiliate product sales, sales of my own products as well as lead generation. Although I have been working on what would be considered an “authority” website (outside of this blog), most of my online income is generated by the portfolio of niche…
The Incredibly Useful Value of Links Beyond SEO by Dixon Jones
Whether it was at SES London or one of the many other search marketing conferences in the U.S., I’ve always been able to count on Dixon Jones for great advice on link building. Dixon was recently recognized for his content contributions to the online marketing world in our Top UK Online Marketing Influencers and Bloggers list. Working with Majestic SEO as their Director of Marketing, (TopRank has used Majestic for years) Dixon has been a fountain of smarts when it comes to the value of of links for SEO, but also for many other purposes. Links are the connective tissue of the web. Before Google and …
Viral Marketing Effect Brought By Micro-blogging
Currently almost everyone has a mobile phone. Just imagine the viral marketing effect this can have on your online business links. Make money online with the latest work at home jobs. Now make money blogging from free website traffic sources. Making money online has suddenly become delightful.
XForex – Can you earn an extra $1000 next month?
Want to Make Money online with forex trading, then you must try XForex XForex – where technology meets the world of finance; where technology meets foreign currency. XForex is an innovative and regulated company which has developed a robust and unique web trading platform for foreign currency trading. Our platform was created in 2003 and developed by traders who understand the needs of a beginner trader but also satisfy the advanced ones. The Xforex platform is one of the most popular trading platforms worldwide and has been offering traders worldwide, premium services, tools and resources as well as the cutting-edge platform, all of which have contributed to the broker’s popularity since its inception …
The 20 Biggest Benefits of Blogging
20 years ago, blogs didn’t exist. Today, there are over 150 million of them. Still, I get a lot of puzzled looks when I tell people that having a blog is the single most important thing a business, cause, or person can do to advance online. Even though ‘blogging’ has hit it big, most people don’t get what makes blogging so powerful, helpful, and beneficial. To put an end to that, I’ve compile a list of the 20 biggest benefits of having a blog below. If you’re among the uninitiated, prepare to be enlightened. If you’ve already started a blog of your own (as I assume many …
How to get 80{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} of the results with 20{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} of the content
When should you write? How often? How long should your blog posts be? Should you have a schedule? I get asked these questions and similar every week, between emails, Q&A calls/webinars, and clients. Content is becoming super important. We used to talk about if content was king or not. Now, I see a shift. The content creator is now king. (click to tweet) Keeping the crown is getting tougher than ever, though. The problem is, people get caught up in thinking they don’t have time, are not good enough, not …