How Precise can Your Segments Get?
26th May 2020 – When experiments target the right audiences, they get better and more conclusive results. For Ken Hanson, a Convert Experiences user, audience targeting didn’t just get better results, but 50 percent better results. Here’s what happened… Hanson…
Will A/B Testing Impact Your Site Speed? Find Out Here
26th May 2020 – When an optimization agency researched how A/B testing tools impacted a website’s speed, it found lags. While most seemed perceptible to the end users, a few posed potent threats to a website’s user experience (at ~…
David Maisel of Marvel Studios Fame — Never-Before-Heard Tales of Hollywood Dealmaking, The Art of Aiming Big, Lessons from Power Broker Michael Ovitz, Combining Business Smarts with Street Smarts, The Making (and Importance) of Iron Man, Selling to Disney for $4 Billion, and Much More (#676)
Illustration via 99designs “It’s having the vision and then going there and making it happen with whatever dials I need to turn— creatively or business or political or financing—to get it done.” — David Maisel David Maisel (@maiseldavid) is the…
How to Build a Structure that Supports Optimization Within Your Company
26th May 2020 – A test by test optimization program is not going to cut it if you want to achieve continuous growth. In 2019, CXL reported that 38.3{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} of optimizers have an undocumented or unstructured process while 17.1{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} have…
Do Browsers Want a Cookieless Future? What Lies Ahead
26th May 2020 – Recent laws like the European GDPR, the ePrivacy Directive, California’s CCPA and the upcoming ePrivacy Regulations nudged browsers to join the cause of protecting user privacy. With Safari ITP and Firefox ETP leading the efforts, and…
ETP, ITP, and Tracking Prevention. How these can impact your Convert Experiences Reports
26th May 2020 – Before we dive into how ITP (Intelligent Tracking Prevention from Safari), ETP (Enhanced Tracking Protection from Mozilla), and Tracking Prevention from Microsoft Edge are impacting your Convert Experiences Reports, let’s get you up to date on…
Improve your PPC performance with Google Analytics
26th May 2020 – It’s 2020! A new year chock-full of opportunities to improve the performance of your ecommerce business and take it to entirely new heights. My only question is: Are you brave enough to dive in head-first? You…
Browsers Phase Out Third Party Cookies and Take Over Online Advertising
27th May 2020 – Here’s what that means for user privacy and your business. Third-party cookies are being phased out by browsers and more and more limits are placed on them. Most online analytics, advertising, and attribution tools out there…
Eric Cressey, Cressey Sports Performance — Tactical Deep Dive on Back Pain, Movement Diagnosis, Training Principles, Developing Mobility, Building Power, Fascial Manipulation, and Rules for Athletes (#675)
Illustration via 99designs “You screw up your taxes, there’s a way out of it. You screw up your body, you might have a lifetime of pain.” — Eric Cressey Eric Cressey (@EricCressey), MA, CSCS, is president and co-founder of Cressey Sports Performance,…
We Met Each Other in Bali! Convert’s 2019 Team Retreat
27th May 2020 – If you’d told me in 2016 when I started at Convert I’d be running a team meet up in Bali, Indonesia, I would’ve said you were dreaming! It just goes to show you that you never…
I Feel Love: MDMA for Autism and Social Anxiety
This is a guest post from Rachel Nuwer (@RachelNuwer), an award-winning science journalist who regularly contributes to the New York Times, National Geographic, Scientific American, and many other publications. Her reporting for the New York Times broke the news globally…
Client-side Testing Vs. Server-side Testing: Which Should I Do?
27th May 2020 – When it comes to running experiments, optimizers can choose between client-side and server-side testing. While you can run almost every client-side test on the server-side and a few light-weight backend experiments via client-side testing (using split…
How Much is an A/B Testing Tool? Here’s What the Best Tools Cost
27th May 2020 – How do you decide which A/B testing tool to add to your tech stack? What features are you most interested in? How important is pricing for you? How much of your budget are you willing to…
Neuroscientist David Eagleman — Exploring Consciousness, Sensory Augmentation, The Lazy Susan Method of Extraordinary Productivity, Dreaming, Improving Hearing with a Wristband, Synesthesia, Stretching Time with Novelty, Lessons from Titans of Science, and Much More (#674)
Illustration via 99designs “Question your truth.” — David Eagleman David Eagleman (@davideagleman) is a neuroscientist, New York Times bestselling author, TED speaker, and Guggenheim Fellow. He is the writer and presenter of the Emmy-nominated series The Brain on PBS, as…
Installing your A/B Testing Tool Script with Tag Manager? Here’s Why You Shouldn’t
27th May 2020 – Setting up an optimization program that impacts your business’s bottom line, reduces churn and improves user experience requires a great A/B testing tool. After careful research, you finally choose an A/B testing tool that fits into…
Dr. Nora Volkow — Director of the National Institute on Drug Abuse (NIDA) (#673)
Illustration via 99designs “I do not take no for an answer. And this is a message that I say to young people: ‘You should dare to do things. And no one has the right to say you cannot bring a…
5 of the Best Ways to Increase Conversions through Influencer Marketing
27th May 2020 – If you’re a marketing professional, you’re likely already aware of the power of word-of-mouth publicity. That’s precisely what influencer marketing is on a larger scale. When someone you admire speaks or posts positively about a product,…
Convert’s Remote Work Manifesto
28th May 2020 – Working remotely is the dream, isn’t it? Many office workers sitting in cubicles see it that way. Managers see it that way too, but also fear it is a productivity killer. At Convert, we’ve perfected “work…
The Hidden Costs of Using the Wrong A/B Testing Tool
27th May 2020 – Don’t ignore your A/B testing tools. They’re too critical for your business to dismiss as just another Martech product in your tech stack. How you allocate marketing budget, the amount of traffic your site gets, the…
Type 1 and Type 2 Errors in A/B Testing. Avoid Them
28th May 2020 – Type I and type II errors happen when you erroneously spot winners in your experiments or fail to spot them. With both errors, you end up going with what appears to work or not. And not…
Lessons from Lockdown for Ecommerce Brands. Part 1
28th May 2020 – I’ve been in lockdown since last Saturday, March 14th, in Spain. The first day was self-isolation, but on Sunday the government restricted people from leaving their homes. For most countries, lockdown means only essential activity is…
Lessons Post Lockdown for Ecommerce Brands. Part 2
28th May 2020 – If you read the first part of my analysis, you now know that you need to reassess your product & marketing strategy to survive this crisis. If you can adapt to changing customer needs (and find…
Why marketing, sales, and CS should unite to drive growth
Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to…
Seth Godin — The Pursuit of Meaning, The Life-Changing Power of Choosing Your Attitude, Overcoming Rejection, Life Lessons from Zig Ziglar, and Committing to Making Positive Change (#672)
Illustration via 99designs “It is entirely possible that you work in a place where you have no options. You have no agency. You have no significance. If that is actually true, you should quit, because you don’t get tomorrow over…