Can You End an A/B Test Early? Standardized Stopping Point for A/B Tests
22nd May 2020 – In our recent analysis of 28,304 experiments run by Convert customers, we found that only 20{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} of experiments reach the 95{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} statistical significance level. Econsultancy discovered a similar trend in its 2018 optimization report. Two-thirds of…
cross-functional communications for customer success
We are thrilled to announce an exciting new product as part of our Composable Customer Success platform: Totango In-App! Advanced by the acquisition and integration of Lou, a digital adoption tool, Totango In-App will allow enterprise businesses to deliver compelling…
Will AI kill organic traffic? here’s what SEO marketers need to know
Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient…
Jake Muise — The Lava Cowboys’ Rescue Mission, Lessons from a Three-Year Hunt, How to Build Exceptional Teams, Repairing Ecosystems, and Tactics for Relationship and Parenting Success (#678)
Illustration via 99designs “We’re asking our team members to be snipers, rally car drivers, CrossFit athletes, butchers. The people we have on our teams just have these extraordinary skill sets. It’s the funnest thing to watch a guy in his…
14 Top User Testing Tools to Uncover Your Website’s User Experience and Usability Conversion Barriers
22nd May 2020 – Ask any conversion optimizer and they’ll tell you… Many low-hanging optimization opportunities present themselves as user experience and usability issues. For example, it could be a lead struggling to understand what your product or service does…
Tracking Prevention & A/B Testing: What Changed in 2019?
22nd May 2020 – 2018 went down as the year privacy changed forever. The GDPR left its mark… in memes that made us laugh and sweeping data collection, processing and transparency requests that left us (a little) overwhelmed. But no…
17 Web Analytics Tools Your Tech Stack Needs for Growth
Some web analytics tools excel at giving you a 360-degree analysis of your website’s performance (think: the ubiquitous Google Analytics), while others give you absolute control and ownership of your data (yeah, unlike Google Analytics!). A few let you collect…
The Conversion Rate Optimization Events Calendar 2020
Blog /Optimization 22nd May 2020 – Here are all the top conversion rate optimization events happening in 2020 that will set you up for success. The CRO events lined up this year will arm you with the tools you need…
Consent Rate Optimization, a New Discipline in Website Optimization
25th May 2020 – Why We Need White Hat Consent Rate Optimization and to Fight Dark Patterns Have you ever got tricked into agreeing to sneaky clauses in online legal agreements just because you don’t read the small print on…
5 Steps to Create the Perfect Customer Persona for Your Business
25th May 2020 – Content marketing has dramatically transformed over the past few decades. While some old-school business strategies still remain relevant today, there’s a bunch of new and more impactful methods that can help you achieve your business goals….
HERESIES with Co-Hosts Kevin Kelly and Noah Feldman (#677)
Welcome to another episode of The Tim Ferriss Show. I’m very excited to publish this episode. This is an experimental format, and we are calling it HERESIES. The objective of this format is to encourage and celebrate independent thinking. Please enjoy! Bios…
A Personalization at Scale Strategy that Will Work for You
25th May 2020 – When HBR asked for one-word responses to how their complex-solutions purchase processes felt like, thousands of B2B buyers said that it was: “hard,” “awful,” “painful,” “frustrating,” and “minefield.” In another survey of B2B customers, Gartner found…
Changing Your A/B Testing Tool? Here are Important Factors to Consider
25th May 2020 – Changing a core part of your marketing stack is never easy. Balancing product features, pricing, and great customer service makes choosing a new A/B testing tool challenging. The push to change tools may come from outgrowing…
How to Prepare for the Coming Cookie Disruption — 6 Steps to Take
25th May 2020 – Cookies, the little pieces of data websites collect from users, are becoming a lot less relevant due to recent events. Don’t be mistaken, though. The search for more data is at an all-time high and will…
Analytics and A/B Testing Cookies — Only After Consent in Europe?
25th May 2020 – Updated February 19, 2020: A new update from the CNIL states that A/B testing and audience measurement are now exempt from consent. You might think GDPR only caused a disruption when it came into effect in…
How Precise can Your Segments Get?
26th May 2020 – When experiments target the right audiences, they get better and more conclusive results. For Ken Hanson, a Convert Experiences user, audience targeting didn’t just get better results, but 50 percent better results. Here’s what happened… Hanson…
Will A/B Testing Impact Your Site Speed? Find Out Here
26th May 2020 – When an optimization agency researched how A/B testing tools impacted a website’s speed, it found lags. While most seemed perceptible to the end users, a few posed potent threats to a website’s user experience (at ~…
David Maisel of Marvel Studios Fame — Never-Before-Heard Tales of Hollywood Dealmaking, The Art of Aiming Big, Lessons from Power Broker Michael Ovitz, Combining Business Smarts with Street Smarts, The Making (and Importance) of Iron Man, Selling to Disney for $4 Billion, and Much More (#676)
Illustration via 99designs “It’s having the vision and then going there and making it happen with whatever dials I need to turn— creatively or business or political or financing—to get it done.” — David Maisel David Maisel (@maiseldavid) is the…
How to Build a Structure that Supports Optimization Within Your Company
26th May 2020 – A test by test optimization program is not going to cut it if you want to achieve continuous growth. In 2019, CXL reported that 38.3{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} of optimizers have an undocumented or unstructured process while 17.1{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} have…
Do Browsers Want a Cookieless Future? What Lies Ahead
26th May 2020 – Recent laws like the European GDPR, the ePrivacy Directive, California’s CCPA and the upcoming ePrivacy Regulations nudged browsers to join the cause of protecting user privacy. With Safari ITP and Firefox ETP leading the efforts, and…
ETP, ITP, and Tracking Prevention. How these can impact your Convert Experiences Reports
26th May 2020 – Before we dive into how ITP (Intelligent Tracking Prevention from Safari), ETP (Enhanced Tracking Protection from Mozilla), and Tracking Prevention from Microsoft Edge are impacting your Convert Experiences Reports, let’s get you up to date on…
Improve your PPC performance with Google Analytics
26th May 2020 – It’s 2020! A new year chock-full of opportunities to improve the performance of your ecommerce business and take it to entirely new heights. My only question is: Are you brave enough to dive in head-first? You…
Browsers Phase Out Third Party Cookies and Take Over Online Advertising
27th May 2020 – Here’s what that means for user privacy and your business. Third-party cookies are being phased out by browsers and more and more limits are placed on them. Most online analytics, advertising, and attribution tools out there…
Eric Cressey, Cressey Sports Performance — Tactical Deep Dive on Back Pain, Movement Diagnosis, Training Principles, Developing Mobility, Building Power, Fascial Manipulation, and Rules for Athletes (#675)
Illustration via 99designs “You screw up your taxes, there’s a way out of it. You screw up your body, you might have a lifetime of pain.” — Eric Cressey Eric Cressey (@EricCressey), MA, CSCS, is president and co-founder of Cressey Sports Performance,…