13 mobile landing page examples that seriously set the bar
We’ve all had frustrating experiences browsing the web on our phones. Load times that seem to carry on longer than that new Black Mirror episode. (Those things are practically feature films at this point.) Pages that are cluttered and more…
5 Mistakes Online Sellers Make with a Multi-Channel Selling Strategy
A successful multi-channel strategy offers your customers a consistent quality of experience, whichever channel they use. The customer’s experience in buying a product influences perception of your brand Ian Linton Millions of businesses worldwide operate multi-channel strategies, listing and selling…
Can marketing agencies survive the AI apocalypse?
Being a marketing agency used to be pretty dramatic. Coming up with an incredible, can’t-miss pitch for Heinz. Working at the eleventh hour to keep the Lucky Strike account. Showing up drunk to a presentation for Life Cereal. Oh, hang…
Doom Legend John Romero — The Path to Prolific Innovation and Making 130+ Games, How to Find the Soul of the Work, Audacious Ambition, and Building in Monk Mode (#681)
Illustration via 99designs “So I played for a little while, and I noticed that there were only probably two students in the room. And I said, ‘Well, what are they doing on the computer, because it doesn’t look like they’re…
What Will Successful B2B Content Marketing Look Like in 2020?
27th Nov 2019 – As a B2B organization, you’re dealing with more than just your typical consumer. You’re dealing with decision-makers in your target company, and they’re more difficult to convince than your average person. They’ll want more solid information…
Our latest G2 community awards
G2 recognizes Totango as a leader in customer success G2, the software industry’s largest and most trusted marketplace, unveiled their 2023 summer report, and there are cheers all-around, as Totango was honored with 15 leader badges, including “Most Implementable” in…
What is AI marketing? Everything digital marketers need to know
Hey, remember the Big Bang? Y’know, creation of the known universe and all that. Game changer. There have been smaller versions of that, too, ever since that big Big Bang. Events that changed the course of life as we know…
Actionable Insights Directly from your Consumer’s Brain
19th May 2020 – 95{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} of our decisions are influenced or even made by our subconsciousness. This subconscious is the superfast, automatic part of the brain that filters and processes all that we see and experience throughout the day, without…
25 AI marketing tools to boost conversions in 2023 (Free & Paid)
Great marketers eat, sleep, and breathe KPIs—so it’s only natural that they’re always lookin’ for ways to optimize their campaigns and gain better results. These days, lots of them are adopting AI marketing tools that help them make data-backed decisions,…
The Top Three Cognitive Biases Booking.com Uses (and You Should Too)
18th May 2020 – Not all optimizers would know the 168 cognitive biases that tap right into a prospect’s subconscious and act as that final, “converting” touchpoint. But being a neuromarketer first, optimizer Tim Zuidgeest from Unravel Neuromarketing Research knows…
How it works, top use cases and tools
Ever wonder how Netflix knows what shows to recommend? Or how Google Docs can finish your sentences? The answer: AI, baby. Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their…
Richard Koch — Revisiting the 80/20 Principle, The Power of Optimistic Journaling, Studying History to Improve Investing, and The Grand Beliefs of Winners (Plus: The Toxic Beliefs of Losers) (#680)
Illustration via 99designs “M. Scott Peck wrote a book which starts, ‘Life is difficult.’ This is one of the great things about life. If you understand this, you can transcend it, because you anticipate that things are going to be…
4 Things Experts Should Pay Attention To
10th Dec 2019 – Did you know that only 2{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} of traffic converts after the first visit? Marketers spend a staggering amount of time dissecting the customer journey in order to better align their online offerings to buyer intent. Let’s…
Why marketers need AI made for marketers
Artificial intelligence has come a long way in a (very) short space of time. Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and…
Ecommerce Adaptive Design: Ways to Trigger Conversions
12th Dec 2019 – In the world of eCommerce, trends come and go faster than most people can keep up with. But no matter the trend, one thing remains important in eCommerce – user experience. Ecommerce user experience or UX…
6 tools to get you started fast
In the words of Big Daddy Kane: “Managing social media ain’t easy.” There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. Posts to write. Graphics to design. Reels to film. Cats to meme. The…
How to Use This Concept in Your 2020 Marketing
18th Dec 2019 – Customer journey mapping (CJM) as a concept has been steadily growing in popularity since 2012. If you’ve been following the world of digital marketing, you know what the term means. But there’s a problem we face…
Unprompted: The AI marketing podcast
Imagine, for a moment, that you’re a marketer in the late ’90s. The internet has just started to take off. It’s exciting, it’s terrifying, and you’re not quite sure if you’ll be replaced by a dial-up modem or a dancing…
Simon Coronel, World Champion of Magic — Quitting the Day Job, The Delights of the Magic Castle, Finding Glitches in Reality, Learning How to Use Your Own Brain, and Worshiping at the Altar of Wonder (#679)
Illustration via 99designs “If there’s no right time, then sooner is better than later.“ — Simon Coronel Simon Coronel (simoncoronel.com) is legally classified as an “Alien of Extraordinary Ability” by the United States Government for his skills as a magician and illusionist. Simon discovered…
How to Optimize CRO Strategies with Sentiment Analysis
20th Dec 2019 – Not too much time has passed since AI-based sentiment analysis entered the CRO stage. However, not everybody heard the news. In fact, only 21{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} of companies have plugged their businesses into AI, according to a McKinsey…
Predicting how AI is changing the future of marketing
Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools? You don’t need to polish your crystal ball, drop some tea…
Set-Up, Rookie Mistakes & More
26th Dec 2019 – Google Analytics is a digital marketing tool that allows business owners to analyze the clicks, feedbacks, and visits on their websites and business social media accounts. As a business owner, it is quite beneficial for you…
Can you build a marketing campaign using only AI?
If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Filling out a templated campaign brief. (What are the KPIs, dangit?) Scrollin’ endlessly through cheesy stock images. Drafting alternative email subject lines and…
Can You End an A/B Test Early? Standardized Stopping Point for A/B Tests
22nd May 2020 – In our recent analysis of 28,304 experiments run by Convert customers, we found that only 20{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} of experiments reach the 95{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} statistical significance level. Econsultancy discovered a similar trend in its 2018 optimization report. Two-thirds of…