Ecommerce Adaptive Design: Ways to Trigger Conversions
12th Dec 2019 – In the world of eCommerce, trends come and go faster than most people can keep up with. But no matter the trend, one thing remains important in eCommerce – user experience. Ecommerce user experience or UX…
6 tools to get you started fast
In the words of Big Daddy Kane: “Managing social media ain’t easy.” There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. Posts to write. Graphics to design. Reels to film. Cats to meme. The…
How to Use This Concept in Your 2020 Marketing
18th Dec 2019 – Customer journey mapping (CJM) as a concept has been steadily growing in popularity since 2012. If you’ve been following the world of digital marketing, you know what the term means. But there’s a problem we face…
Unprompted: The AI marketing podcast
Imagine, for a moment, that you’re a marketer in the late ’90s. The internet has just started to take off. It’s exciting, it’s terrifying, and you’re not quite sure if you’ll be replaced by a dial-up modem or a dancing…
Simon Coronel, World Champion of Magic — Quitting the Day Job, The Delights of the Magic Castle, Finding Glitches in Reality, Learning How to Use Your Own Brain, and Worshiping at the Altar of Wonder (#679)
Illustration via 99designs “If there’s no right time, then sooner is better than later.“ — Simon Coronel Simon Coronel (simoncoronel.com) is legally classified as an “Alien of Extraordinary Ability” by the United States Government for his skills as a magician and illusionist. Simon discovered…
How to Optimize CRO Strategies with Sentiment Analysis
20th Dec 2019 – Not too much time has passed since AI-based sentiment analysis entered the CRO stage. However, not everybody heard the news. In fact, only 21{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} of companies have plugged their businesses into AI, according to a McKinsey…
Predicting how AI is changing the future of marketing
Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools? You don’t need to polish your crystal ball, drop some tea…
Set-Up, Rookie Mistakes & More
26th Dec 2019 – Google Analytics is a digital marketing tool that allows business owners to analyze the clicks, feedbacks, and visits on their websites and business social media accounts. As a business owner, it is quite beneficial for you…
Can you build a marketing campaign using only AI?
If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Filling out a templated campaign brief. (What are the KPIs, dangit?) Scrollin’ endlessly through cheesy stock images. Drafting alternative email subject lines and…
Can You End an A/B Test Early? Standardized Stopping Point for A/B Tests
22nd May 2020 – In our recent analysis of 28,304 experiments run by Convert customers, we found that only 20{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} of experiments reach the 95{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} statistical significance level. Econsultancy discovered a similar trend in its 2018 optimization report. Two-thirds of…
cross-functional communications for customer success
We are thrilled to announce an exciting new product as part of our Composable Customer Success platform: Totango In-App! Advanced by the acquisition and integration of Lou, a digital adoption tool, Totango In-App will allow enterprise businesses to deliver compelling…
Will AI kill organic traffic? here’s what SEO marketers need to know
Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient…
Jake Muise — The Lava Cowboys’ Rescue Mission, Lessons from a Three-Year Hunt, How to Build Exceptional Teams, Repairing Ecosystems, and Tactics for Relationship and Parenting Success (#678)
Illustration via 99designs “We’re asking our team members to be snipers, rally car drivers, CrossFit athletes, butchers. The people we have on our teams just have these extraordinary skill sets. It’s the funnest thing to watch a guy in his…
14 Top User Testing Tools to Uncover Your Website’s User Experience and Usability Conversion Barriers
22nd May 2020 – Ask any conversion optimizer and they’ll tell you… Many low-hanging optimization opportunities present themselves as user experience and usability issues. For example, it could be a lead struggling to understand what your product or service does…
Tracking Prevention & A/B Testing: What Changed in 2019?
22nd May 2020 – 2018 went down as the year privacy changed forever. The GDPR left its mark… in memes that made us laugh and sweeping data collection, processing and transparency requests that left us (a little) overwhelmed. But no…
17 Web Analytics Tools Your Tech Stack Needs for Growth
Some web analytics tools excel at giving you a 360-degree analysis of your website’s performance (think: the ubiquitous Google Analytics), while others give you absolute control and ownership of your data (yeah, unlike Google Analytics!). A few let you collect…
The Conversion Rate Optimization Events Calendar 2020
Blog /Optimization 22nd May 2020 – Here are all the top conversion rate optimization events happening in 2020 that will set you up for success. The CRO events lined up this year will arm you with the tools you need…
Consent Rate Optimization, a New Discipline in Website Optimization
25th May 2020 – Why We Need White Hat Consent Rate Optimization and to Fight Dark Patterns Have you ever got tricked into agreeing to sneaky clauses in online legal agreements just because you don’t read the small print on…
5 Steps to Create the Perfect Customer Persona for Your Business
25th May 2020 – Content marketing has dramatically transformed over the past few decades. While some old-school business strategies still remain relevant today, there’s a bunch of new and more impactful methods that can help you achieve your business goals….
HERESIES with Co-Hosts Kevin Kelly and Noah Feldman (#677)
Welcome to another episode of The Tim Ferriss Show. I’m very excited to publish this episode. This is an experimental format, and we are calling it HERESIES. The objective of this format is to encourage and celebrate independent thinking. Please enjoy! Bios…
A Personalization at Scale Strategy that Will Work for You
25th May 2020 – When HBR asked for one-word responses to how their complex-solutions purchase processes felt like, thousands of B2B buyers said that it was: “hard,” “awful,” “painful,” “frustrating,” and “minefield.” In another survey of B2B customers, Gartner found…
Changing Your A/B Testing Tool? Here are Important Factors to Consider
25th May 2020 – Changing a core part of your marketing stack is never easy. Balancing product features, pricing, and great customer service makes choosing a new A/B testing tool challenging. The push to change tools may come from outgrowing…
How to Prepare for the Coming Cookie Disruption — 6 Steps to Take
25th May 2020 – Cookies, the little pieces of data websites collect from users, are becoming a lot less relevant due to recent events. Don’t be mistaken, though. The search for more data is at an all-time high and will…
Analytics and A/B Testing Cookies — Only After Consent in Europe?
25th May 2020 – Updated February 19, 2020: A new update from the CNIL states that A/B testing and audience measurement are now exempt from consent. You might think GDPR only caused a disruption when it came into effect in…