B2B Mass Personalization – How to Get it Right for Businesses
B2C personalization is everywhere. And to be frank, it is supposedly easier to implement than its B2B counterpart. So what is the best practice or approach to B2B Marketing personalization at scale? That is what we are going to explore…
Dustin Moskovitz, Co-Founder of Asana and Facebook — Energy Management, Coaching for Endurance, No Meeting Wednesdays, Understanding the Real Risks of AI, Embracing Frictionless Work with AI, The Value of Holding Stories Loosely, and More (#686)
Illustration via 99designs “Imagine [AI as] the world’s greatest project manager that’s integrated into every team, and it knows all the best practices from everything, and it knows the context of the specific project you’re working on. And that means…
Don’t Miss This Onboarding Optimization Opportunity
Let’s start out by asking you a question. Say you are in an exciting new relationship. What kind of partner would you prefer. Someone who is taciturn and offers no information about herself? Or someone who makes you feel welcome…
SEO Pitfalls That Can Devastate Your Website Conversion Rates
SEO is a complex, fast-evolving ecosystem. As such, it breathes ground for many popular SEO myths. As you’re reading and listening about them every day, it may be difficult for you to tell facts from guesswork. Consequently, you may waste…
What to Do (& What Not to Do)
Since the Cambridge Analytica Scandal, Facebook has been in a state of free fall. In a bid to win back the trust of their audience, they decided to revamp their newsfeed as well. This, in turn, reduced the organic reach…
5 Effective Ways to Grab More Leads with Every Article You Publish
Creating niche content is not an easy task but creating performance-oriented (specifically lead-generating) content is even harder. It’s hard enough to write unique articles that aim at appealing your target audience. But what about creating content that prompts your target…
Dr. Shirley Sahrmann — A Legendary PT Does a Deep Dive on Tim’s Low-Back Issues, Teaches How to Unlearn Painful Patterns, Talks About Movement as Medicine (or Poison), and More (#685)
Illustration via 99designs “Usually the problem is that motion that’s problematic is occurring during all of your activities. The body follows the rules of physics. It takes the path of least resistance. So if it’s easy to move there, it…
What Do Customers Want? More Personalization or Better Data Privacy.
If you’re involved in the world of marketing and/or product development, you’ve probably heard about this new thing called “the privacy paradox.” Essentially, it encapsulates the concept that there’s a discrepancy between consumer attitudes and their actual behavior when it…
Split Testing for Your Business? Avoid these 6 Fatal Mistakes
In 2011 Google executed more than 7,000 split tests on their algorithm! Yes, you read that right. The brand that has become a verb fully endorses data backed decision making over gut instinct. While this may seem like a no-brainer…
Boost B2B Marketing Results: Top Practices That Work
The B2B marketing arena has changed dramatically over the past few years with digitalization taking the B2B journey online and empowering buyers to self-educate without relying on data provided by brands! This drastic shift has increasingly put pressure on B2B…
What it Means for Convert Users
In a blog post on Monday 23rd, WebKit security and privacy engineer John Wilander explained that the primary motivation behind Intelligent Tracking Prevention (ITP) version 2.3 is to combat what WebKit considers to be the “continued abuse” of link decoration,…
Convert’s Ask an Expert with Joris Bryon
August saw Convert team up with quirky optimization expert Joris Bryon for a giveaway of his book “Kill Your Conversion Killers with The Dexter Method™” If you are one of the lucky 10 people who got a free physical copy…
6 Steps to Get Your Business Privacy Compliant
The GDPR is done. And it impacted only the businesses operating in the EU anyway. Right? Not really. Privacy is never “done”. Compliance is an ever-present requirement and businesses should constantly monitor their touchpoints, their data collection practices, their data…
Jack Kornfield — How to Reduce Anxiety and Polish the Lens of Consciousness (#684)
Illustration via 99designs “Can you be in this world and can you love it with all its imperfections? And can you bring that spirit of care and love in the middle of what’s tragic and what’s beautiful? That’s a liberated…
5 Steps to Get Started in Your Business
If you have been hunting for that one strategy that can level-up your social media game – without a doubt, it’s personalization. Reaching one’s target audience with individualized messages can work wonders for your business – that is, only if…
3 Ways You Should be Personalizing (But Probably Aren’t)
The bottom line is: personalization drives business growth. It doesn’t matter if your focus is retail, SAAS, media or business services, the killer combo of technology and big data has completely revolutionized the personalization possibilities. At its core, personalization refers…
Top Heatmap and Session Replay Tools: The Most Comprehensive Guide
Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in…
Omni-Channel Testing & Digital Assurance (68 characters)
Everything in today’s day and age is being digitized. However, the growth of digitization and automation comes at a cost – in this case, that cost is the security (or lack thereof) of the end-user’s personal information. With the rise…
5 Realistic Ways that Work
Launching a new product is never easy, especially when you are trying to enter new markets with possible cultural differences. Which is why you need to perform global marketing research and adopt the best global promotion strategies to guarantee success….
How to Start with a Unified Customer Experience
Today, consumers use an average of six different touch points while buying an item. About 15 years ago, this number was only two. Google Research substantiates the multi-channel approach adopted by modern consumers. It reveals that 98{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} of Americans switch…
GDPR’s Impact on CRO Data Collection: A Quick Recap
The basis for optimizing the conversion rate on any website is the systematic collection and analysis of the data pertaining to visitors who interact with the website. The collection of user data is crucial to gauging how visitors use, understand…
3 Types of Tools to Make Them Soar
Customers today are typically interacting with brands through multiple channels before they decide to purchase – and they expect brands to display unified messaging, consistent experiences and a seamless navigation across them all. While this increases the number of opportunities…
Bill Gurley Interviews Tim Ferriss — Reflecting on 20+ Years of Life and Business Experiments (#682)
Illustration via 99designs Welcome to another episode of The Tim Ferriss Show, where it is usually my job to deconstruct world-class performers to tease out the routines, habits, et cetera that you can apply to your own lives. This is a…
5 Conversion Centered Design Site Elements & How They Support CRO
Conversion-Centered Design (CCD) aims to convert site visitors to customers by focusing on user experience (UX). The connection between CRO and UX was not always clearly established. It was previously thought that CRO and UX were competing goals that could…