The New Frontiers of Mental Health — Dr. Nolan Williams on Brain Stimulation, Ibogaine, Rapid-Acting Tools for Depression, Enhancing Sports Performance, and More (#714)
Illustration via 99designs “What’s so hard about this scientifically, and to get the scientific community fully on board with these ideas, is that we’re likely going to figure out this works before we have any idea on how it works.”…
An Opportunity for Tech Companies to Innovate
The General Data Protection Regulation is closely associated with the EU legislation which protects the privacy of communication in the electronic form or e-privacy. A research conducted by the European Data Protection Board discovered that GDPR and e-privacy have common…
Totango recognized as CS leader in G2 Winter 2024 reports
We are delighted to share that Totango was recognized in the G2 Winter 2024 reports for its exemplary performance in the customer success software category. These awards reflect superior engagement and commitment from our users, who continue to highlight and…
Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More (#707)
Illustration via 99designs “For Koreans, ‘han’ can be a drive to do great things, to bond together, to understand each other, to empathize. But it can also just be anger and K-rage which, channeled correctly, allows you to build an…
Will It Impact Convert Experiences?
Microsoft has introduced a new feature on 27th of June 2019 to block tracking scripts in its Chromium-based Edge browser. The company is calling this feature “Tracking Prevention” and is currently available in only in Edge Insiders Preview Builds (starting…
Harmonizing sales and CS to drive revenue growth and deliver value
We know that sales and customer success (CS) teams must work together to drive revenue growth and expansion. How teams accomplish this challenging dance, however, is an ongoing question. Totango’s SVP of Customer Success Chris Dishman recently sat down with…
Dr. Willoughby Britton — The Hidden Risks of Meditation, Overlaps with Psychedelic Risks, Harm Reduction Strategies, How to Choose a Retreat, Near-Death Experiences, and More (#705)
Illustration via 99designs “If you can interface with any type of meditation spiritual system with maintaining your inner compass, that’s going to be a recipe for a much better outcome.” — Willoughby Britton, PhD Willoughby Britton, PhD, is a clinical psychologist,…
What You Need to Know about the Latest Bill
Since the passing of the California Consumer Privacy Act (“CCPA”), several states are following in California’s footsteps and adopting privacy bills that would allow consumers to object to the sale of their personal information. On June 6, 2019, the Maine…
The ePrivacy Regulation & its Impact: What Has Already Changed?
In 2017, the first draft of the ePrivacy Regulation was created by the European Commission as a part of an effort to replace the now outdated ePrivacy Directive (2002). Although it has not yet been put in place, the ePrivacy…
[INFOGRAPHIC] 11 Steps to GDPR Compliance (Plus Convert’s Story)
I was not around when the GDPR frenzy peaked. But I have heard stories – hilarious and stressful – of the scramble to put together re-permissioning drives which would not make our customers tear their hair out, and the long…
The Brothers Who Live One Life — The Incredible Adventures of David and Daniil Liberman (#689)
Illustration via 99designs “It’s not failure. It’s an attempt. 60 percent, 70 percent of those attempts are going to end up with zero, so just move on. Start the next one. You’ll be successful later.” David Liberman and Daniil Liberman…
How to Be More Human & Increase Site Conversions
Here is the truth about conversion rates: It’s hard to keep leads interested throughout the whole funnel. Leads drop out of the different stages of your funnel because they get bored, don’t understand what you are doing, or don’t see…
ePrivacy Regulation & Google Analytics: Do You Need Consent?
Google Analytics is a staple for most optimizers and marketers. The ubiquity of this solution makes it innocuous to the point where we tend to overlook the settings of our Google Analytics account when privacy regulations roll out. But the…
How AI Makes Connections More Human
We all enjoy feeling special and appreciated – whether it is in our relationships and friendships, at our place of work, or when we are interacting with a business. This is the reason why brand personalization is such an important…
Mass Personalization: An Introduction & 3 Ways to Implement It
Once upon a time leads were thrilled by emails in their inboxes. And emails with their “first name” to add the icing to the cake. That was the rudimentary beginning of personalization. A ploy to get prospects to feel more…
Site Speed as a Ranking Factor in 2019: A Quick Guide
As users, we care a lot about speed. In 2006, we expected a website to load in under four seconds (as Forrester found). In 2009, we said two seconds were enough. But today, even two seconds feel like a “long…
Anatomy of an Effective Error Page
The Internet is no different than anything else in life. Mistakes will always happen. Whether it’s because you forgot to change an old link or something has failed, at some point of time one of your prospective customers is going…
How to Gather Qualitative Data for Conversion Rate Optimization
Qualitative research is one of the most underutilised ways for companies to improve their conversion rates. It’s a powerful research technique to gain huge insights into what website visitors actually want. As well as what they are expecting and anything…
Justin Gary — Taking the Path Less Traveled, The Phenomenon of “Magic: The Gathering,” How Analytical People Can Become “Creative” People, Finding the Third Right Answer, and How to Escape Your Need for Control (#687)
Illustration via 99designs “It can be way worse to win the wrong game than to lose one that you actually enjoy playing.” — Justin Gary Justin Gary (@Justin_Gary) is an award-winning designer, author, speaker, and entrepreneur. He is CEO of Stone Blade…
EU Regulation for Handling Non-Personal Data: Impact on Your
You might not use personal data in your business but did you know that you need to follow specific rules even for non-personal data? And what about mixed data that contains both personal and non-personal information? The new Regulation (EU)…
4 Best Practices for a Site Search Experience that Converts
Unless you are an Ecommerce brand, chances are you do not take search bars that seriously. But you should and there are three important reasons for it. The Natural Urge to Search – Think about the last time you went…
Can You Use Brand Logos on Your Site without Express Consent? Find Out Here.
Brand logos are everywhere. They are on our clothes, in commercials, and even plastered on the sides of buses. As consumers, we’re bombarded with branding every day of our lives. But what happens when marketers use those same brand logos…
A Quick Look at How CRO Specialists Build Hypothesis
What is a Hypothesis? A proposed solution to a problem, whose validity requires evaluation. Why is a Hypothesis Critical to Your Optimization Program? The innate desire for improvement is what drives an optimization program, but testing just for the sake…
7 Experts To Follow for ABM Success
Businesses are waking up to the fact that B2B marketing is broken! It looks at customers as faceless organizations It discounts the fact that people are at the heart of purchase decisions in B2B scenarios – and multiple people at…