How they Stack Up Against Each Other
The General Data Protection Regulation (‘GDPR’) and the California Consumer Privacy Act of 2018 (‘CCPA’) (which has been technically amended by California Senate Bill 1121 (SB-1121)), both aim to guarantee strong protection for individuals regarding their personal data and apply…
Behind the Scenes: Who Is The Real Audience of The Tim Ferriss Show?
A few years ago, a famous creator asked me if I’d ever learned anything from my audience, as he hadn’t. My response? “Oh, God, yes! More than I can possibly begin to explain.” That’s the whole reason I have comments…
What Does the 1 Day Expiration Mean for Convert Users?
Apple created ITP in the name of privacy. Essentially, the original ITP made it harder to use third-party cookies to track Safari users on iOS and MacOS and it’s in line with Firefox ETP efforts in privacy. It added a…
The Unexpected C-Suite Collaboration You Need for Success
What do these four pairs have in common? Apple and IBM Peanut butter and jelly Martha Stewart and Snoop Dogg Marketing and Customer Success They are all unexpected — yet incredibly successful — partnerships. Bitter tech rivals put aside their differences…
Cal Newport — How to Embrace Slow Productivity, Build a Deep Life, Achieve Mastery, and Defend Your Time (#722)
Illustration via 99designs “You can’t be busy and frenetic and bouncing off the walls with 100 projects if you’re obsessed about doing something really well.” — Cal Newport Cal Newport is a professor of computer science at Georgetown University, where…
What it Means for A/B Testing & Convert’s Preparation
On May 29, 2019, Nevada Governor signed into law SB 220. This law amends Nevada’s existing security and privacy law to require an operator of a website or online service for commercial purposes to permit consumers to opt-out of the…
A Company Update from Alistair Rennie, CEO of Totango
In today’s dynamic landscape, the customer holds unprecedented power. It’s no longer sufficient for businesses to merely survive; they must deliver measurable value quickly and consistently. While new customer acquisition remains important, our era of responsible growth underscores the vital…
Claire Hughes Johnson, Building Stripe from 160 to 6,000+ Employees — How to Take Radical Ownership of Your Life and Career (#724)
Illustration via 99designs “There are two gaps that I think are really hard. One is people who can’t stop being victims, and the other gap is, I call it self-awareness gap, where they think they are the best in the…
Diving Deeper into Google Analytics Events
In our first article of this series on using Google Analytics to enhance your CRO, we presented the fundamentals of behavior tracking by using Google Analytics Event Tracking and how it can benefit your data in your CRO program. In…
How to Set Yourself Up for Success
The elusive C-suite is a powerful and exciting place to be. It’s a difficult level to reach and perhaps even more difficult to remain at – especially in the role of a Chief Marketing Officer (CMO). According to research by…
In Case You Missed It: January 2024 Recap of “The Tim Ferriss Show” (#723)
Welcome to another episode of The Tim Ferriss Show, where it is my job to deconstruct world-class performers to tease out the routines, habits, et cetera that you can apply to your own life. This is a special inbetweenisode, which serves…
How Conversational AI Helps Convert More Leads
How many leads do you want? More. More is always the answer. To deliver ‘more’ leads, some of the largest companies in the world are turning to artificial intelligence — more specifically chatbots. How can a chatbot turn 28.3% of…
Expert tips to unlock business growth with customer success operations
In an era when customer success (CS) has become pivotal, it’s no longer enough to have a team dedicated to CS. More importantly, you need an organizational strategy that ensures your customers don’t just come to you but stay, thrive,…
Walk & Talk with Greg McKeown — How to Find Your Purpose and Master Essentialism in 2024 (#719)
Illustration via 99designs “A flight is off track 90 percent of the time. An airplane literally only gets to where it’s supposed to get to at the time it’s supposed to get there because it readjusts constantly along the way….
Magento Site Speed and the eCommerce Customer Experience
This year has proven to be a very important year for eCommerce. In fact, it seems as though eCommerce becomes more and more complicated every year. There are new features that always need to be taken into consideration and new…
How a three-legged stool approach fuels growth
What’s on customer success’s in-and-out list for 2024? In: A hand-in-hand, three-team approach to customer success where Sales, CS, and Marketing work together to guide customers through the entire customer journey. Out: The old-school Sales-to-CS handoff. No more “Here’s your…
Master Negotiator William Ury — Proven Strategies and Amazing Stories from Warren Buffett, Nelson Mandela, Kim Jong Un, Hugo Chávez, and More (#721)
Illustration via 99designs “The other side’s dignity may not mean much to you, but it means everything to them.” — William Ury William Ury (@WilliamUryGTY), cofounder of Harvard’s Program on Negotiation, is one of the world’s best-known and most influential…
Three Effective Ways to Boost Ecommerce Conversions with Influencer Marketing
Ecommerce is life. While brick-and-mortar stores are in most part still the main sales drivers, customers are more and more comfortable with online purchases. Everything from diamonds to customized luxury cars are being ordered online, without qualms. Mobile plays a…
Totango wins TrustRadius 2024 Most Loved Award
On this Valentine’s Day, we’re excited to share in the love! TrustRadius—a platform designed to deliver the most credible resources to help technology buyers confidently make decisions—compared mentions of “love” in all its (grammatical) forms and reviews received for 28,600+…
You Don’t Need More How-To Advice — You Need a Beautiful and Painful Reckoning
Chad Fowler, before and after his Harajuku Moment. (Photos: James Duncan Davidson) “I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over…
How to Make Your Social Media Strategy Effective in 2019
Social media marketing is something that almost every brand and marketer is doing these days. Due to this, there is a lot of competition and it is really difficult to stand out in the crowd. When consumers are being bombarded…
Gross Retention vs. Net Retention: What’s the Difference?
To make it to the Super Bowl, a football team must have two things: a strong defense and a strategic offense. The defense maintains a good field position and prevents the opposing team from scoring points, while the offense orchestrates…
Life Lessons from Taylor Swift, Conquering Anxiety, Coaching Teens, Career Reinvention, Supposedly Gay Bulls, Your Shadow Side, and More — Soman Chainani (#720)
Illustration via 99designs “If I spent my life on Instagram and TikTok, I would die because it’s just the wrong inputs to make me find what I want to do.” — Soman Chainani Soman Chainani (@somanc) is the bestselling author…
4 Uncommon Ways to Personalize Your Email Campaigns
When one of your customers reads an email that doesn’t feel personal, it is obvious at first glance that it is the same email that thousands of other people are reading. This will create a feeling that you are not…