How can You Run More A/B Tests Per Month? Setting up a CRO Program with High Test Velocity
Typically, if you run 4 CRO tests each month (that’s a test/week), and if 10% of your tests win, you’re running a good optimization program. That’s a decent testing capacity and a nice win rate. Even better, if you manage…
What will Help Your Revenue Grow?
By 2022, videos will command 82% of all internet traffic and 90% of customers today claim videos help them make purchase decisions. This recent interest in video marketing began picking up in 2016. It then snowballed quickly to reach never-before-seen…
How to Start a War
“How to Start a War” is a short story by yours truly. I’ve never shared fiction on this blog before, and it makes me quake in my boots, but this year will be a year of firsts. The story was…
5 Things Every Marketer Should Know
Business to business and business to customer companies might share similar business goals to an extent. There are common goals such as increasing sales, generating high-quality leads, boosting traffic, and maximizing profits. Having said that, the approach to achieve these…
Seth Godin — Coaching Tim on Overcoming Resistance, Lessons from Isaac Asimov, Writing Secrets After 8,500+ Daily Blog Posts, The Dangers of Authenticity, Practices for Consistency, and Much More (#728)
Illustration via 99designs “I did five years of Akimbo. It was in the top one percent of all podcasts, and then I just stopped. And I stopped not because I didn’t love it — I did love it — I…
Get More from Diverse Marketing Channels
Omnichannel started out as a buzzword, but fast forward to 2019 and it is essential to the growth and stability of most businesses in the market. Omnichannel is the diversified presence of a brand across multiple channels of customer interaction…
Basic Principles & Best Practices
Inclusivity has become an increasingly popular concept in 2019 – spanning everything from business practices, political policies, and digital design. And as the world continues its steady march towards digitalization, inclusive web design is likewise becoming an important business practice….
8 Trending AI Conversion Optimization Applications That Will Improve Your Conversion Rate
The world of marketing is filled with trends that come and go like that one pet of yours who just can’t decide if they want to be inside or outside. In other words, marketing is pretty much a revolving door…
Which is In Your Favor? (With Examples)
Article 6 of the GDPR allows you to process your users’ personal data under six lawful bases including Consent and Legitimate Interests: GDPR Article 6(1)(a) – Consent as a lawful basis for processing data: The data subject has given consent…
Hugh Howey, Bestselling Author of Wool and Mega-Creative — How to Sell Millions with Self-Publishing, How to Find Your Big Break, Making Hit TV Shows (Silo), How AI Will Upend Your Life, Nonconformist Creative Process, Advice for Writers, and More (#726)
Illustration via 99designs “You have to have loftier goals than your expected outcome.” — Hugh Howey Hugh Howey (@hughhowey) is the New York Times bestselling author of Wool, Beacon 23, Sand, Machine Learning, Half Way Home, and more than a…
Firefox’s Enhanced Tracking Protection & its Impact on Convert Experiences
New users who install Firefox for the first time after 5th June 2019 will have Enhanced Tracking Protection (ETP) set on by default. This change will speed up the browser and keep users’ web habits more private, while nudging advertisers…
What does the 2019 privacy Regulation mean for Digital Marketers?
Just as marketers learn to survive in a post-GDPR world, the deadline for the ePrivacy Regulation — the successor to the ePrivacy Directive (also known as “The Cookie Law”) — inches closer. Stated for a release in 2019, the impending…
Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul (#725)
Illustration via 99designs “I never saw myself as a woman. I never saw it as a disadvantage or a real advantage. I saw myself as a competitor, just a competitor. And boy, if they treated me badly or spoke down…
How they Stack Up Against Each Other
The General Data Protection Regulation (‘GDPR’) and the California Consumer Privacy Act of 2018 (‘CCPA’) (which has been technically amended by California Senate Bill 1121 (SB-1121)), both aim to guarantee strong protection for individuals regarding their personal data and apply…
Behind the Scenes: Who Is The Real Audience of The Tim Ferriss Show?
A few years ago, a famous creator asked me if I’d ever learned anything from my audience, as he hadn’t. My response? “Oh, God, yes! More than I can possibly begin to explain.” That’s the whole reason I have comments…
What Does the 1 Day Expiration Mean for Convert Users?
Apple created ITP in the name of privacy. Essentially, the original ITP made it harder to use third-party cookies to track Safari users on iOS and MacOS and it’s in line with Firefox ETP efforts in privacy. It added a…
The Unexpected C-Suite Collaboration You Need for Success
What do these four pairs have in common? Apple and IBM Peanut butter and jelly Martha Stewart and Snoop Dogg Marketing and Customer Success They are all unexpected — yet incredibly successful — partnerships. Bitter tech rivals put aside their differences…
Cal Newport — How to Embrace Slow Productivity, Build a Deep Life, Achieve Mastery, and Defend Your Time (#722)
Illustration via 99designs “You can’t be busy and frenetic and bouncing off the walls with 100 projects if you’re obsessed about doing something really well.” — Cal Newport Cal Newport is a professor of computer science at Georgetown University, where…
What it Means for A/B Testing & Convert’s Preparation
On May 29, 2019, Nevada Governor signed into law SB 220. This law amends Nevada’s existing security and privacy law to require an operator of a website or online service for commercial purposes to permit consumers to opt-out of the…
A Company Update from Alistair Rennie, CEO of Totango
In today’s dynamic landscape, the customer holds unprecedented power. It’s no longer sufficient for businesses to merely survive; they must deliver measurable value quickly and consistently. While new customer acquisition remains important, our era of responsible growth underscores the vital…
Claire Hughes Johnson, Building Stripe from 160 to 6,000+ Employees — How to Take Radical Ownership of Your Life and Career (#724)
Illustration via 99designs “There are two gaps that I think are really hard. One is people who can’t stop being victims, and the other gap is, I call it self-awareness gap, where they think they are the best in the…
Diving Deeper into Google Analytics Events
In our first article of this series on using Google Analytics to enhance your CRO, we presented the fundamentals of behavior tracking by using Google Analytics Event Tracking and how it can benefit your data in your CRO program. In…
How to Set Yourself Up for Success
The elusive C-suite is a powerful and exciting place to be. It’s a difficult level to reach and perhaps even more difficult to remain at – especially in the role of a Chief Marketing Officer (CMO). According to research by…
In Case You Missed It: January 2024 Recap of “The Tim Ferriss Show” (#723)
Welcome to another episode of The Tim Ferriss Show, where it is my job to deconstruct world-class performers to tease out the routines, habits, et cetera that you can apply to your own life. This is a special inbetweenisode, which serves…