Pavel Tsatsouline and Christopher Sommer (#748)
This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…
Qualitative Data vs. Quantitative Data: A Marketers’ Guide
Qualitative data and quantitative data are two different kettle of fish. Period. But when we are asked to explain the “what” and the “why”, it gets a little bit more complicated. When should I go for quantitative questions when framing…
Action-Focused Hot Takes from CS and Sales Leaders
Drive customer-led growth and retention by giving your Sales and CS functions a shared vision Selling ≠ delivering long-term value. Lasting relationships are the lifeblood of great Customer Success and, really, of great companies. It’s easy to spot organizations that…
Martha Beck — The Amazing and Brutal Results of Zero Lies for 365 Days, How to Do a Beginner “Integrity Cleanse,” Lessons from Lion Trackers, and Novel Tactics for Reducing Anxiety (#732)
Illustration via 99designs “It’s never true to hate yourself or to condemn yourself.” — Martha Beck Dr. Martha Beck (@themarthabeck) has been called “the best-known life coach in America” by NPR and USA Today. She holds three Harvard degrees in…
Customer Conversion Improvement on Your Mind? Avoid These Mistakes
Marketers spend plenty of time fretting over what sometimes seems like a lofty lead generation goal. But luckily (for the leads and the sales organization), marketers are also still thinking about what happens to those leads once they enter the…
What is Changing and What Should You Do
The A/B testing landscape changes fast. Everything — right from what goes into the testing mix to the process of testing and the technology powering it — has a tendency to evolve rapidly. You’d recall how just a few years…
Keep This in Mind When Creating a CRO Gameplan
Conversion Rate Optimization (CRO) is a lot more than a buzzword. Done right, done patiently, it actually brings results. But what is the “right” way of going about testing and experimentation. In this video Justin Christianson, co-founder and president of…
How to Revamp Your Content Marketing Strategy &(Finally) Make it Work
Content marketing, if done right, is capable of producing dramatic results for your business. That’s why a staggering 91% of companies and marketers have reported that they rely on content marketing strategies. It’s critical to the success of your business…
The Step-by-Step Process to Get Started (& Why You Must)
“Hey there 👋 I’m a Bottybot! How can I help you?” I don’t know which websites you’re going to visit today … but you’ll end up visiting at least one where you’ll hear a *Pop* sound and a bot will…
Dr. David Spiegel, Stanford U. — Practical Hypnosis, Meditation vs. Hypnosis, Pain Management Without Drugs, The Neurobiology of Trance, and More (#731)
Illustration via 99designs “One of the things I love about working with hypnosis is people are surprised at what they can do because they’re trying out being different and seeing what it feels like.” — Dr. David Spiegel Dr. David…
Can AI Instagram Entities Improve Your PPC Ad CTR? Find Out.
In 2018, the Instagram and social media worlds experienced a novel trend with the rise of several AI models such as Shudu and Lil Miquela. Those in the e-commerce field have long known that AI can help businesses optimize their…
CS & Sales synergize to unleash predictable growth
Is 2024 the year of customer success or sales? Our CS and sales experts say, “Neither.” Chris Dishman, SVP of Customer Success for Totango & Catalyst, hosted a roundtable discussion with industry leaders, including Rashmi Chari, Head of Global Customer…
How to Identify Broken Elements on Your Site
The topic of Conversion Rate Optimization is usually focused on performance data and design. Rarely does an agency invest more resources in the technology as they do in design and marketing, as landing pages and forms utilize web technologies that…
[VIDEO] How to Come Up with Hypotheses That Solve (Real) Conversion Roadblocks
Let data lead the way! Easier said than done, right? Just getting “winning” tests is not enough. The journey starts when you identify the right conversion roadblocks, the true points of friction that keep your visitors from becoming customers and…
How they Feed Off Each Other for More Traffic
Optimizing your website is one of the main concerns for enthusiastic online entrepreneurs who have just been assigned their domain name for a site. Some budding entrepreneurs may not fully understand the importance & definition of SEO and PPC. SEO…
Customer Success + Sales = Revenue Retention: Insights from Totango Leaders
“What’s your company’s most important business outcome in 2024?” If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Would everyone have the same goal, or would it vary…
Reed Hastings, Co-Founder of Netflix — How to Cultivate High Performance, The Art of Farming for Dissent, Favorite Failures, and More (#730)
Illustration via 99designs “Hope is everything.” — Reed Hastings Reed Hastings (@reedhastings) became executive chairman of Netflix in 2023, after 25 years as CEO. He co-founded Netflix in 1997. In 1991, Reed founded Pure Software, which made tools for software…
Do Sticky Menus Harm Conversions? Should You Use Them?
Your navigation bar is one of the most critical components of user experience on your website. Which makes total sense, since it is a roadmap your visitors follow. Without it, they can feel lost and have no way to traverse…
I Don’t Have Enough Traffic to A/B Test. Now What?
Trigger Warning: We know there is a ton of debate raging around statistical significance, the 95% mythical (or not?) mark, testing and traffic, and more. If you are an optimizer who feels strongly about this stuff, you might get triggered….
Noise and Productivity in Remote Work
As a remote worker, you already know that maximizing your productivity is essential. That means you’re going to need high amounts of focus and concentration. However, that focus and concentration doesn’t come easily. Working outside of a traditional office setup…
Top Conversion Rate Optimization Conferences You Can’t Miss in 2019
CRO conferences are, hands down, one of the best places to learn the most practical optimization tactics and connect with fellow optimizers. And most of these conferences are very well thought-out. With rich sessions, lively panels, and interactive experiences, they…
4 Ways to Offer a Unique Shopping Experience
Personalization is no longer just a cool trend or neat feature to include on your website. Consumers expect (and practically demand) custom experiences from the companies they buy from these days. Offering personalization benefits businesses in a major way, too….
Apple’s Intelligent Tracking Protection 2.1 & What it Means for Convert Users
Most of the digital world isn’t designed (at least not by default) to protect privacy. And so as optimizers, we’ve to be diligent and tiptoe our way into offering meaningful web experiences while respecting our users’ privacy and complying with…
Legendary Actor Scott Glenn — How to Be Super Fit at 85, Lessons from Marlon Brando, How to Pursue Your Purpose, The Art of Serendipity, Stories of Gunslingers, and More (#729)
Tim Ferriss and Scott Glenn “If you love it, make it your life. And right along with that, be tenacious. Learn that the most important thing about being knocked down is getting back up. And if you can put yourself…