[VIDEO] How to Come Up with Hypotheses That Solve (Real) Conversion Roadblocks
Let data lead the way! Easier said than done, right? Just getting “winning” tests is not enough. The journey starts when you identify the right conversion roadblocks, the true points of friction that keep your visitors from becoming customers and…
How they Feed Off Each Other for More Traffic
Optimizing your website is one of the main concerns for enthusiastic online entrepreneurs who have just been assigned their domain name for a site. Some budding entrepreneurs may not fully understand the importance & definition of SEO and PPC. SEO…
Customer Success + Sales = Revenue Retention: Insights from Totango Leaders
“What’s your company’s most important business outcome in 2024?” If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Would everyone have the same goal, or would it vary…
Reed Hastings, Co-Founder of Netflix — How to Cultivate High Performance, The Art of Farming for Dissent, Favorite Failures, and More (#730)
Illustration via 99designs “Hope is everything.” — Reed Hastings Reed Hastings (@reedhastings) became executive chairman of Netflix in 2023, after 25 years as CEO. He co-founded Netflix in 1997. In 1991, Reed founded Pure Software, which made tools for software…
Do Sticky Menus Harm Conversions? Should You Use Them?
Your navigation bar is one of the most critical components of user experience on your website. Which makes total sense, since it is a roadmap your visitors follow. Without it, they can feel lost and have no way to traverse…
I Don’t Have Enough Traffic to A/B Test. Now What?
Trigger Warning: We know there is a ton of debate raging around statistical significance, the 95% mythical (or not?) mark, testing and traffic, and more. If you are an optimizer who feels strongly about this stuff, you might get triggered….
Noise and Productivity in Remote Work
As a remote worker, you already know that maximizing your productivity is essential. That means you’re going to need high amounts of focus and concentration. However, that focus and concentration doesn’t come easily. Working outside of a traditional office setup…
Top Conversion Rate Optimization Conferences You Can’t Miss in 2019
CRO conferences are, hands down, one of the best places to learn the most practical optimization tactics and connect with fellow optimizers. And most of these conferences are very well thought-out. With rich sessions, lively panels, and interactive experiences, they…
4 Ways to Offer a Unique Shopping Experience
Personalization is no longer just a cool trend or neat feature to include on your website. Consumers expect (and practically demand) custom experiences from the companies they buy from these days. Offering personalization benefits businesses in a major way, too….
Apple’s Intelligent Tracking Protection 2.1 & What it Means for Convert Users
Most of the digital world isn’t designed (at least not by default) to protect privacy. And so as optimizers, we’ve to be diligent and tiptoe our way into offering meaningful web experiences while respecting our users’ privacy and complying with…
Legendary Actor Scott Glenn — How to Be Super Fit at 85, Lessons from Marlon Brando, How to Pursue Your Purpose, The Art of Serendipity, Stories of Gunslingers, and More (#729)
Tim Ferriss and Scott Glenn “If you love it, make it your life. And right along with that, be tenacious. Learn that the most important thing about being knocked down is getting back up. And if you can put yourself…
How can You Run More A/B Tests Per Month? Setting up a CRO Program with High Test Velocity
Typically, if you run 4 CRO tests each month (that’s a test/week), and if 10% of your tests win, you’re running a good optimization program. That’s a decent testing capacity and a nice win rate. Even better, if you manage…
What will Help Your Revenue Grow?
By 2022, videos will command 82% of all internet traffic and 90% of customers today claim videos help them make purchase decisions. This recent interest in video marketing began picking up in 2016. It then snowballed quickly to reach never-before-seen…
How to Start a War
“How to Start a War” is a short story by yours truly. I’ve never shared fiction on this blog before, and it makes me quake in my boots, but this year will be a year of firsts. The story was…
5 Things Every Marketer Should Know
Business to business and business to customer companies might share similar business goals to an extent. There are common goals such as increasing sales, generating high-quality leads, boosting traffic, and maximizing profits. Having said that, the approach to achieve these…
Seth Godin — Coaching Tim on Overcoming Resistance, Lessons from Isaac Asimov, Writing Secrets After 8,500+ Daily Blog Posts, The Dangers of Authenticity, Practices for Consistency, and Much More (#728)
Illustration via 99designs “I did five years of Akimbo. It was in the top one percent of all podcasts, and then I just stopped. And I stopped not because I didn’t love it — I did love it — I…
Get More from Diverse Marketing Channels
Omnichannel started out as a buzzword, but fast forward to 2019 and it is essential to the growth and stability of most businesses in the market. Omnichannel is the diversified presence of a brand across multiple channels of customer interaction…
Basic Principles & Best Practices
Inclusivity has become an increasingly popular concept in 2019 – spanning everything from business practices, political policies, and digital design. And as the world continues its steady march towards digitalization, inclusive web design is likewise becoming an important business practice….
8 Trending AI Conversion Optimization Applications That Will Improve Your Conversion Rate
The world of marketing is filled with trends that come and go like that one pet of yours who just can’t decide if they want to be inside or outside. In other words, marketing is pretty much a revolving door…
Which is In Your Favor? (With Examples)
Article 6 of the GDPR allows you to process your users’ personal data under six lawful bases including Consent and Legitimate Interests: GDPR Article 6(1)(a) – Consent as a lawful basis for processing data: The data subject has given consent…
Hugh Howey, Bestselling Author of Wool and Mega-Creative — How to Sell Millions with Self-Publishing, How to Find Your Big Break, Making Hit TV Shows (Silo), How AI Will Upend Your Life, Nonconformist Creative Process, Advice for Writers, and More (#726)
Illustration via 99designs “You have to have loftier goals than your expected outcome.” — Hugh Howey Hugh Howey (@hughhowey) is the New York Times bestselling author of Wool, Beacon 23, Sand, Machine Learning, Half Way Home, and more than a…
Firefox’s Enhanced Tracking Protection & its Impact on Convert Experiences
New users who install Firefox for the first time after 5th June 2019 will have Enhanced Tracking Protection (ETP) set on by default. This change will speed up the browser and keep users’ web habits more private, while nudging advertisers…
What does the 2019 privacy Regulation mean for Digital Marketers?
Just as marketers learn to survive in a post-GDPR world, the deadline for the ePrivacy Regulation — the successor to the ePrivacy Directive (also known as “The Cookie Law”) — inches closer. Stated for a release in 2019, the impending…
Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul (#725)
Illustration via 99designs “I never saw myself as a woman. I never saw it as a disadvantage or a real advantage. I saw myself as a competitor, just a competitor. And boy, if they treated me badly or spoke down…