An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel
What is an irresistible offer? Simply put … an irresistible offer is one that your audience cannot help but respond to. It’s compelling, it’s powerful and it drives action. So, how do you craft an irresistible offer? The answer comes down to personalization: presenting information that applies directly to each customer in a one-on-one, emotionally charged, and above all customized manner. To do this, I’ve put together an in-depth look at 4 “adaptive” (i.e., sometimes called “smart content”) features along with some helpful SaaSs to automate the process that you can start adding to your sales funnel today: Segmented and Personalized Emails Dynamic Images and Pricing Optimized CTAs Targeted Onsite Coupons and Incentives 1. Segmented and Personalized Emails Talk of the “death…
Optimizing Investing, Blood, Hormones, and Life (Podcast Double-Header: #63 and #65)
Discussing life and investing with Mark Hart and Raoul Pal. [DISCLAIMER: I’m not a doctor, nor do I play one on the Internet. Speak with a medical professional before doing anything medical-related, m’kay?] There is something here for everyone. This post details two jam-packed discussions — one with world-renowned macro investors and investment strategists (Mark Hart and Raoul Pal), and another with a top performance doc you’ve referenced hundreds of times (Peter Attia, MD). In both, we address dozens of topics, including: – How do you choose an optimal investment style? – …
The Psychedelic Explorer’s Guide – Risks, Micro-Dosing, Ibogaine, and More
I’m not high in this picture, despite my appearance. DISCLAIMER: DO NOT USE ANY DRUGS OR SUBSTANCES WITHOUT CONSULTING A MEDICAL PROFESSIONAL. THIS IS FOR INFORMATIONAL PURPOSES ONLY. JAMES FADIMAN, Ph.D., did his undergraduate work at Harvard and his graduate work at Stanford, doing research with the Harvard Group, the West Coast Research Group in Menlo Park, and Ken Kesey. He is the author of The Psychedelic Explorer’s Guide. Called “America’s wisest and most respected authority on psychedelics and their use,” Jim Fadiman has been involved with psychedelic research since the 1960s. In this episode, we discuss the immediate…
Amanda Palmer on How to Fight, Meditate, and Make Good Art
“Work with the man when the man can help you make your art…” – Amanda Palmer “When in doubt, remember: At the end of the day, you get to do whatever the fuck you want.” – Amanda Palmer My guest this episode is Amanda Palmer, who first came to prominence as one half of the internationally acclaimed punk cabaret duo The Dresden Dolls. Many of you have no doubt seen her surprise …
Lazy: A Manifesto
“Tim Kreider’s writing is heartbreaking, brutal and hilarious—usually at the same time. He can do in a few pages what I need several hours of screen time and tens of millions to accomplish. And he does it better. Come to think of it, I’d rather not do a blurb. I am beginning to feel bad about myself.” – Judd Apatow This post might change your life. It contains a short audio…
Inside the Mind of Glenn Beck, You Find…Walt Disney and Orson Welles?
“When I turned 30, I knew my life was at a crossroads. It was either over, or I was going to restart.” – Glenn Beck [9:10] The goal of my blog and podcast is to push you outside of your comfort zone and force you to question assumptions. This is why I invite divergent thinkers and world-class performers who often disagree. I might interview Tony Robbins and then Matt Mullenweg. Or I might have a long chat with …
Hit Filmmaker Jon Favreau’s Techniques and Routines
“The laughter doesn’t last if there is no story. Story is king. You think it’s about the laughs, but, really, it’s about investing in the story and being drawn in.” – Jon Favreau [58:55] Jon Favreau is a man of many talents. He burst onto the acting scene with his role in Rudy. He established himself as a writer with the iconic cult hit Swingers, in which he starred. Then, Favreau made his …
How to Earn Your Freedom…And A Motorcycle Ride Across China?
This post shares two short essays that have had a profound impact on my life. They explore “lifestyle,” world travel, practical philosophies, and much more. Disclaimer: These might make you quit your job… even if you’re the boss. I’m not kidding, as I’ve seen it happen. If it comes to pass, you’ll thank me later. To see the movies I rave about in this episode, click here. For the two free protein bars I mention, click here. Here’…
Triple H on Pre-Fight Rituals, Injury Avoidance, and Floyd Mayweather, Jr.
“His way of telling you that you did something wrong was hitting you in the head with a phone book in a shopping bag.” – Triple H (Paul Levesque) on learning from Killer Kowalski [10:05] “Why would I be wound up? I’m either ready, or I’m not. Worrying about it right now ain’t gonna change a damn thing.” – Floyd Mayweather, Jr. just before a fight, as recalled by Paul Levesque [34:20] Paul Levesque, more popularly known as Triple H (@TripleH), is a 13-time World Heavyweight Champion in World Wrestling Entertainment, Inc. (WWE). Not only that, …
How to Defy Gravity on Earth (And Win $2,000+ Worth of Prizes)
Unless you’ve been to outer space, the next few minutes are worth your time. Below are the details of The Zero-G Giveaway. My goal is simple: I want to you to have one of the coolest experiences on the planet. Namely, floating like an astronaut, experiencing weightlessness, and grinning ear-to-ear for a week afterward. I’m not selling anything and no purchase necessary. Just thought it’d be cool, and I have some big news coming next week, so this is a warm-up. I’m limbering up my Internet joints for action. All that said, you have less than 48 hours, so please keep…
Is Your Brand Naked?
Nowadays, everything is in the hands of the customer. Internet marketing has given them the power to control what they want, how they want it, and when they want to have it. In fact, companies have never really been in control of their brands; their customers have always had control. They are the ones who control the advertising
Design your A/B Tests to get consistently better results
Conversion Optimization using A/B testing has become standard practice at virtually every high-traffic online business today. But, not every company is achieving the best results. Most are far from reaching the 8-times ROI that the average WiderFunnel client experiences.So, why do some companies get great A/B test results while others end up disappointed?If your results are disappointing, it may not only be what you are testing – it is definitely how you are testing. While there are several factors for success, one of the most important to consider is Design of Experiments (DOE). DOE is rooted within statistical theory and defines how experiments …
Building Out a Comprehensive Health Score
Part of the Customer Success Summit On-Demand Series Defining your customer health is one of the first activities that every Customer Success organization must do, but it is also one that is never really complete. Every time a customer churns or renews it can provide you with new data points that can help you refine your health score, but only if you’re listening. Determining the right data for your customer health score and implementing the right technology to collect it is paramount to being successful. Sam Smith, Director of Customer Success at BrightTALK, teamed up with Matt Eastling, Solution Architect at Totango, to talk about how BrightTALK has built out a comprehensive…
Build a Killer Conversion Strategy with Nothing but Time and Empathy
You don’t need to hire an expensive CRO team to do great work. Just be ready to clear your calendar. Conversion rate optimization is about different things to different people. For some, it’s simply about haphazardly changing elements on a page until people click more, and then it’s optimized! High fives all around! You should not listen to those people. If you want to build a real CRO strategy, based on sustainable optimization practices that will help you build a long-term business, ask the real experts. The ones who have staked their reputations and their livelihoods on their CRO knowledge. This past April 9th, those experts came together to create over 24 hours of free programming, and over…
How to Come Up with More Winning Tests Using Data
While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. This is not where the difficulty lies. The hard part is testing the right things, and having the right treatment. The success of your testing program is a sum of…
FINALLY — Tim Ferriss TV is here, plus Arnold Schwarzenegger and The Glitch Mob
I cannot put into words how excited I am to write this post. Perhaps it’s because I’ve had 3 glasses of wine, or perhaps it’s the glee of F bombs below. But no. It’s because I have a huge TV announcement, an opportunity to get a personalized video from Arnold Schwarzenegger (seriously), and much more. Short and sweet — I FINALLY got digital rights to my TV show, The Tim Ferriss Experiment. It’s about how to …
[Interview]: Easy Testing Tools and Personalization with Tim Ash
Tim Ash, Landing Page Optimization host, interviews Dennis van der Heijden, founder and CEO of Convert.com. Living in San Diego, Tim wanted to know how Convert.com got started, and of course, why in Cancun. “Well, I’m lucky to live there,” … Continue reading →The post [Interview]: Easy Testing Tools and Personalization with Tim Ash appeared first on Conversion Optimization Blog – Convert Insights.
Our Best of 2012
In case you missed some of the articles we published this year, I thought you might be interested in a recap of the ones that got the most attention. Here are the top 12 blog posts of 2012… 1. The Long-Term Impact of a High Landing Page Bounce Rate – It Could Hurt Your AdWords Quality Score We kicked off the year by making a startling claim: a high landing page bounce rate could hurt your AdWords Quality Score. Google uses every indicator it can…
Customer Value Index 200: Customer-centric companies have a higher valuation
We have written about the customer era before and pointed out how important the transformation is that is happening all over corporate america: now there is more proof that being customer centric is super profitable. Companies which focus on their customers get higher valuations and better investor returns on Wall Street. Forrester wrote about this phenomena in their book Outside In : companies which score high on the Forrester Customer Experience Index also outperform their peers on Wall Street. Now a savvy Wall Street investment firm has released an investment…
The Email Marketing Report Card
(Image source) li {margin-bottom:10px;} This is day 5, the last day, of our “Smart Email Marketing Conversion” week, make sure you check out the ones from earlier in the week if you missed them: Monday (today)“The Smart Guide to Email Marketing Conversion” ebook Tuesday3 Steps to Turn Your Blog Subscribers into Customers WednesdayCreating Irresistible Email Teaser Campaigns [Case Study] ThursdayHow to Write the Perfect Email Subject Line [Infographic] FridayThe Email Marketing Report Card Starting this week, you can access the Email Newsletter Report Card, a free tool to help you grade your …
Beauty Pays: Beautiful Websites (and People) Get Better Results
Does beauty sell? Most people would intuitively say ‘yes’, but what evidence is there that supports the claim? In today’s article we’ll take a look at the world of beautiful people, products, and design. How being beautiful has its upsides and sometimes, things to look out for. Welcome to the world of beautiful design, beautiful people, beautiful products, beautiful everything. I hope you enjoy your stay. Implications of being beautiful Beauty, money, and happiness Money can’t buy happiness, but maybe, just maybe, beauty can… what do you think? Economists at the University of Texas analyzed data from 5 large …
How to Get The 4-Hour Chef Audiobook Free — Only Until 10am PST (1pm EST)
Gilbert Gottfried reads 50 Shades of Grey. NSFW. Many of you have been asking me for the audiobook version of The 4-Hour Chef. Now that I control the rights, I’d like to offer it to you… for free. The offer is at the end of this post, but first… Who should join me? I’ll record a lot myself, but I’d like to involve other voice actors for small bits and pieces. Who would you vote for? Here are some of my favorites. If you like any other…
Practical Resources for Google Analytics
Thanks to everyone who joined us at Convert Academy on December 12th for Yehoshoua Coren’s webinar: Analysis Strategies to Improve Conversions Using Google Analytics. Here are Yehoshua’s recommended resources for Google Analytics: Custom Report Share Advanced Web Metrics with Google … Continue reading →The post Practical Resources for Google Analytics appeared first on Conversion Optimization Blog – Convert Insights.
The Book that Redefines Conversion Optimization: You Should Test That!
I’m excited to announce that my new book is now shipping from Amazon! You Should Test That: Conversion Optimization for More Leads, Sales and Revenue or The Art and Science of Optimized Marketing is now available! It may be the longest book title ever, but hopefully it makes sense when you see the cover design. You can simply call it You Should Test That! You Should Test That!—the book that redefined conversion optimization In this post, I’d like to share some of the background, how this happened and what I hope the book to achieve. If you’d rather …