Build a Killer Conversion Strategy with Nothing but Time and Empathy
You don’t need to hire an expensive CRO team to do great work. Just be ready to clear your calendar. Conversion rate optimization is about different things to different people. For some, it’s simply about haphazardly changing elements on a page until people click more, and then it’s optimized! High fives all around! You should not listen to those people. If you want to build a real CRO strategy, based on sustainable optimization practices that will help you build a long-term business, ask the real experts. The ones who have staked their reputations and their livelihoods on their CRO knowledge. This past April 9th, those experts came together to create over 24 hours of free programming, and over…
How to Come Up with More Winning Tests Using Data
While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. This is not where the difficulty lies. The hard part is testing the right things, and having the right treatment. The success of your testing program is a sum of…
FINALLY — Tim Ferriss TV is here, plus Arnold Schwarzenegger and The Glitch Mob
I cannot put into words how excited I am to write this post. Perhaps it’s because I’ve had 3 glasses of wine, or perhaps it’s the glee of F bombs below. But no. It’s because I have a huge TV announcement, an opportunity to get a personalized video from Arnold Schwarzenegger (seriously), and much more. Short and sweet — I FINALLY got digital rights to my TV show, The Tim Ferriss Experiment. It’s about how to …
[Interview]: Easy Testing Tools and Personalization with Tim Ash
Tim Ash, Landing Page Optimization host, interviews Dennis van der Heijden, founder and CEO of Convert.com. Living in San Diego, Tim wanted to know how Convert.com got started, and of course, why in Cancun. “Well, I’m lucky to live there,” … Continue reading →The post [Interview]: Easy Testing Tools and Personalization with Tim Ash appeared first on Conversion Optimization Blog – Convert Insights.
Our Best of 2012
In case you missed some of the articles we published this year, I thought you might be interested in a recap of the ones that got the most attention. Here are the top 12 blog posts of 2012… 1. The Long-Term Impact of a High Landing Page Bounce Rate – It Could Hurt Your AdWords Quality Score We kicked off the year by making a startling claim: a high landing page bounce rate could hurt your AdWords Quality Score. Google uses every indicator it can…
Customer Value Index 200: Customer-centric companies have a higher valuation
We have written about the customer era before and pointed out how important the transformation is that is happening all over corporate america: now there is more proof that being customer centric is super profitable. Companies which focus on their customers get higher valuations and better investor returns on Wall Street. Forrester wrote about this phenomena in their book Outside In : companies which score high on the Forrester Customer Experience Index also outperform their peers on Wall Street. Now a savvy Wall Street investment firm has released an investment…
The Email Marketing Report Card
(Image source) li {margin-bottom:10px;} This is day 5, the last day, of our “Smart Email Marketing Conversion” week, make sure you check out the ones from earlier in the week if you missed them: Monday (today)“The Smart Guide to Email Marketing Conversion” ebook Tuesday3 Steps to Turn Your Blog Subscribers into Customers WednesdayCreating Irresistible Email Teaser Campaigns [Case Study] ThursdayHow to Write the Perfect Email Subject Line [Infographic] FridayThe Email Marketing Report Card Starting this week, you can access the Email Newsletter Report Card, a free tool to help you grade your …
Beauty Pays: Beautiful Websites (and People) Get Better Results
Does beauty sell? Most people would intuitively say ‘yes’, but what evidence is there that supports the claim? In today’s article we’ll take a look at the world of beautiful people, products, and design. How being beautiful has its upsides and sometimes, things to look out for. Welcome to the world of beautiful design, beautiful people, beautiful products, beautiful everything. I hope you enjoy your stay. Implications of being beautiful Beauty, money, and happiness Money can’t buy happiness, but maybe, just maybe, beauty can… what do you think? Economists at the University of Texas analyzed data from 5 large …
How to Get The 4-Hour Chef Audiobook Free — Only Until 10am PST (1pm EST)
Gilbert Gottfried reads 50 Shades of Grey. NSFW. Many of you have been asking me for the audiobook version of The 4-Hour Chef. Now that I control the rights, I’d like to offer it to you… for free. The offer is at the end of this post, but first… Who should join me? I’ll record a lot myself, but I’d like to involve other voice actors for small bits and pieces. Who would you vote for? Here are some of my favorites. If you like any other…
Practical Resources for Google Analytics
Thanks to everyone who joined us at Convert Academy on December 12th for Yehoshoua Coren’s webinar: Analysis Strategies to Improve Conversions Using Google Analytics. Here are Yehoshua’s recommended resources for Google Analytics: Custom Report Share Advanced Web Metrics with Google … Continue reading →The post Practical Resources for Google Analytics appeared first on Conversion Optimization Blog – Convert Insights.
The Book that Redefines Conversion Optimization: You Should Test That!
I’m excited to announce that my new book is now shipping from Amazon! You Should Test That: Conversion Optimization for More Leads, Sales and Revenue or The Art and Science of Optimized Marketing is now available! It may be the longest book title ever, but hopefully it makes sense when you see the cover design. You can simply call it You Should Test That! You Should Test That!—the book that redefined conversion optimization In this post, I’d like to share some of the background, how this happened and what I hope the book to achieve. If you’d rather …
Save the date for the Customer Success Summit – March 14, 2013
We are proud to present the first ever Customer Success Summit, an invite only, unconference style event on Thursday March 14, 2013. The agenda is tailored exclusively for senior executives responsible for making existing customers successful and profitable in Internet and Software companies. Expected in attendance are: Customer Success Execs, CEOs, Founders, Chief Revenue Officers, VPs Customer Engagement, VPs Marketing. Enterprises have seen the customer landscape evolve into a new beast that puts customers and their experiences up at the top. Companies realize the need to shift gears and connect and win over their loyalty and customer love. 2013 is quickly turning…
5 Landing Page Conversion Killers
I’m watching you… (Image source) You may not know it, but there are a few conversion killers that stalk your landing pages, hacking and slashing away at your leads and sales when you aren’t looking. They’re quite insidious… you may not even know you’re making these mistakes. Fortunately, there are a variety of studies that can help us out in this regard. Today we’re going to look at a few more research studies that can help you drastically improve the “leaks” your landing pages may have at this very moment. Here are the 5 conversion killers you need to look out for… 1. Poor Typography & Whitespace Designers are going to rejoice hearing this, but marketers need to …
Website Usability Testing: A Must for Boosting Conversions
Usability testing is the black horse of boosting conversions. If your site is difficult to use or hard to understand (means it has usability problems), it will result in poor conversions. Website usability testing helps you identify all the main sources of friction, and thus boost conversions. The premise is simple: observe real users use and interact with your website, pay attention to their experiences and try to spot patterns. Once you have the results, iterate your site design and copy to minimize any barriers to accomplishing their on-site goals. This in …
The Diet of UFC Champion Georges St-Pierre: How He Transformed Himself
Georges St. Pierre, better known to fight fans worldwide as “GSP,” is currently the UFC Welterweight Champion. His publicly stated goal is to retire as the best pound-for-pound fighter in the world and, at a record of 23-2, ESPN currently ranks him as the #3 pound-for-pound fighter in the world. I think he’ll get there. His intellect–and consistency–is what separates him from the brawlers. He has a scientific approach to winning. This isn’t limited to training. He considers…