Why is CS hiring so hard? Tips for finding your people
As subscription models and recurring revenue become the norm for both SMBs and enterprise solutions, customer success is becoming an essential part of businesses across the globe. It’s clear to corporate leaders that strong onboarding and ongoing engagement help convert…
How to Show up for Someone in a Crisis: 10 Recommendations
This is a guest post from Laurel Braitman, PhD, a writer and teacher and a secular, clinical chaplain-in-training. She received her doctorate in history and anthropology of science from MIT and is Director of Writing and Storytelling at the Stanford…
Why You Need To Prioritize Page Experience Ranking Right Now
05th Jun 2020 – One thing is clear from the coronavirus pandemic – the internet and access to it are essential. As shelter in place orders keep people at home, the internet has become an important tool to work, learn,…
Spotlight: How Direct Energy is powered by a “just test it” mentality
Our latest case study highlights our long term partnership with Direct Energy, part of NRG Energy, and the impact developing a culture of experimentation continues to have within their organization. Our work with Direct Energy has grown beyond simple CRO…
How To Ask A Client For A Referral [+ Templates]
ClieOne of the most basic principles of customer success is using your products and services to create advocates for your company/product/brand. Having an army of happy customers can do much of this legwork for you. The fact of the matter…
Revisiting Warren Buffett’s Advice to Me in 2008 (Plus: 7 Lessons for Young Investors)
“The four most expensive words in the English language are ‘this time it’s different.’” — Sir John Marks Templeton, dubbed “the greatest global stock picker of the century” in 1999 An old video recently resurfaced on social media. It’s yours…
How the SpaceX Launch Stole Online Traffic
05th Jun 2020 – Amid the COVID-19 pandemic, extended lockdown, worldwide protest and civil unrest against police brutality and inequality, another event swooped in and quietly grabbed the attention of many, even if it was only for a few minutes. …
The Big News – WiderFunnel Blog
In order to pursue our shared mission to prove that evidence-based decisions get the best results, Widerfunnel and Conversion, sister companies within the Sideshow Group, have agreed to merge into a new joint brand called Conversion. This move will allow…
5 tips to supercharge your CS operations playbook
Challenging economic times really put pressure on teams to retain revenue. How can you ensure you’re aligning resources to the right initiatives that will protect and grow your customer base? Thankfully, customer success operations has come to the rescue. By…
Dr. Andrew Huberman — The Foundations of Physical and Mental Performance, Core Supplements, Sexual Health and Fertility, Sleep Optimization, Psychedelics, and More (#660)
Illustrion via 99designs “Sleep, nutrients, exercise, light, relationships—those really establish the foundation of what I consider to be all of the elements that create our ability to move as seamlessly as possible between the states that we happen to be…
[Webinar] Live Website Teardowns by Liston Witherill
“Copywriting is writing copy for the purpose of advertising and marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.” So you want to get your reader to read the next word…and the next…until they take action, right? Go To Webinar Registration Liston Witherill is a marketing strategist, copywriter
How To Turn Clicks Into Customers
Learn more about conversion rate marketing from a podcast justified by a marketing expert, Bobby Hewitt of Creative Thirst, together with the Convert.com team. The podcast discusses insights on how to turn more clicks into customers as part of the conversion rate marketing episodes. Read more and learn about how to deliver a better customer experience,
[Infographic] The Anatomy of a High Converting Landing Page
In this infographic, QuickSprout has given us the anatomy of a high converting landing page. Converting, or the marketing technique of Conversion, is when marketers try to turn or convince casual traffic into becoming paying customers. A landing page, on the other hand, is the page where most visitors land when they visit a site.
Design Websites With Marketing Psychology
In recent years, the Internet activity has moved more and more towards social media sites. We have Facebook, Twitter, LinkedIn, and many more as social tools which marketers can use to drive conversion. With these in mind, understanding marketing psychology and social proofing becomes even more important, as it really helps turn your website to become
[Webinar] Secret Influencer
If you’re reading this is because you took action before we reveal the details of our Secret Influencer and the excellent topic that will be presented to our community from Convert Academy. Stay tuned and you’ll receive more details in a couple of days. Go To Webinar Registration All what you want to know will
[Webinar] How Segmenation & Targeting Propel Conversions
While getting traffic to your site is GREAT–that is only half the battle. Getting visitors to convert on your page is a difficult and almost inscrutable process. Some sites try to get on top of the conversion game by breaking down visitors into easy-to-digest categories, thereby making it easier to drive visitors down the sales
Help Visitors Convert With Each Step Of Your Conversion Path
Conversion is a marketing term that refers to the technique turning a website’s casual traffic or casual visitors into paying customers. It is one of the most important marketing techniques in online marketing. Motivating customers to convert has always been difficult. Every customer has a different need and a different perspective. However, knowing what they are thinking can
[Webinar] Copy, Conversions & Your Customers Comfort Zone
You can examine your sales funnel and buying cycle matrix all you like, but in the age of new media, the prospect controls his or her path. If your prospective customer isn’t 100{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} comfortable, you can forget about conversion. Go To Webinar Registration Barry Feldman, founder of Feldman Creative, is a prolific writer with 25
[Infographic] Inbound Marketing Funnel
The people over at Smart Insights has given us this great infographic on the Inbound Marketing Funnel. Inbound Marketing is marketing that is done to draw customers into your website, rather then setting out to attract their attention. The inbound marketing funnel is a model that illustrates what the customers usually go through from the
Website Redesign Horror Stories Revisited
Last year, in the spirit of Halloween, WiderFunnel produced our first “blackpaper”, Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish!The blackpaper details the top 9 nightmare scenarios of website redesign projects and how you can avoid them.It was one of the most popular pieces of content we produced in the last 12 months. Based on popular demand, and spooky holiday spirit, we are reposting the free blackpaper for download.Please let us know your own website redesign horror story. Add a comment!Here’s the super scary accompanying infographic.Hi-res PDF version of the infographicThe full PDF
The Most Effective Website Redesign Strategy
I have an exciting case study to share about the Evolutionary Site Redesign (ESR) strategy!We’ve shown it to be the better website redesign strategy for several companies, from mid-sized for Fortune 500, and the stories are exciting. We’ve literally seen Fortune 500 clients of ours scrap their redesign projects mid-stream in favour of switching to an ESR approach. For real.But first, let’s take a step back: what is ESR and how is it the most effective website redesign strategy? It’s no secret that…
Why Retailers Should Stop Copying Amazon.com
Amazon.com is a popular reference in the e-commerce industry, and for a good reason. Amazon tests every change on its site and never settles for anything less than high converting design and UX.I love Amazon for driving awareness and curiosity around A/B testing. However, I’m sometimes frustrated when Amazon lures my clients into thinking that everything it does should be implemented on their own website.A few days ago, a client of WiderFunnel’s wanted to increase the size of the cart in their header. Why? Because Amazon does it.It might be a valid hypothesis. If …
The Top 7 Conversion Optimization Trends for 2015
What will be the most important changes in your business next year?Have you thought about it?At the end of each year the WiderFunnel team, including the other blog contributors, and I like to reflect on the previous year, gain insights from the successes and failures, and anticipate what may happen in the next 52 weeks.Fortunately, I can report that last year was great at WiderFunnel. We brought on a record number of new clients, ran more tests per client and, most importantly, produced the highest conversion rate lifts, ROI and revenue for our clients.With Conversion Optimization now embedded as a must-do…
Anxiety Attacks! (Or, how to stop worrying and love the Privacy Statement)
Trust is everything in a relationship.That motto is repeated in countless self-help books, couples therapy workshops, and by pretty much everyone named Dr. “Something” on TV. Trust can be established or broken in many ways, and working on regaining trust can be a long process in inter-personal relationships. Unfortunately, when it comes to interaction with websites, visitors rarely give them a second chance at repairing trust. If you blow it once, that’s it, bye-bye, do not pass go, do not collect $200.So, how do we evaluate trust in a website we’re visiting? At what point does a…