Winning CRO Strategies from 4 Growing SaaS Companies
04th Jun 2020 – We all know that conversion rate optimization (CRO) is important. But the truth is — businesses rarely invest enough time and money into it. In fact, over 68{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} of small businesses don’t have a documented CRO…
Spotlight: AT&T’s Brianna Warthan on why velocity isn’t the best program metric
In our latest study, over 85{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} of the experimentation program leaders we spoke to share a strong desire to be testing a lot more than they currently are. But that’s not necessarily the case for Brianna Warthan who leads testing…
6 tips for designing customer journeys that deliver value at scale
In order to achieve step-change growth, you need to deliver value to your customers at scale—and across their entire journey with your company. Sounds simple in concept, but where do you start? That’s the question that Sumo Logic Chief Customer…
David Deutsch and Naval Ravikant — The Fabric of Reality, The Importance of Disobedience, The Inevitability of Artificial General Intelligence, Finding Good Problems, Redefining Wealth, Foundations of True Knowledge, Harnessing Optimism, Quantum Computing, and More (#662)
Illustration via 99designs “Wealth is not a number. I don’t think it can be characterized very well by a number. It is the set of all transformations that you are capable of bringing about. That is your wealth. And if…
6 Strategies to Save Your Optimization Program in this Pandemic
04th Jun 2020 – With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and website optimization. It’s an opportunity for your company to optimize and improve access to…
April 2022: Experimentation News Round Up
The Fine Art of Visualizing Experiment Results Disney Streaming Technology Blog | By Allen Chang In this post from the Disney Streaming technology blog, Allen Chang (Sr. Data Scientist, Core Experimentation) shares how they help teams understand the results of…
3 ways to effectively scale your CS operation
In today’s challenging economic climate, teams must ensure they are utilizing the right initiatives to protect and grow customer loyalty. Enter customer success operations: a data-driven process that helps organizations understand how their initiative performance impacts key business results –…
Dr. Peter Attia — The Science and Art of Longevity, Optimizing Protein, Alcohol Rules, Lessons from Glucose Monitoring with CGMs, Boosting Your VO2 Max, Preventing Alzheimer’s Disease, Early Cancer Detection, How to Use DEXA Scans, Nature’s Longevity Drug, and More (#661)
Illustration via 99designs “To understand what it means to live longer, you have to understand what ends life.” — Dr. Peter Attia Peter Attia, MD (@PeterAttiaMD), is the founder of Early Medical, a medical practice that applies the principles of Medicine 3.0 to…
Ensure Business Continuity during the COVID -19 Pandemic (5-Step Plan)
04th Jun 2020 – Online behavior has been turned on its head as many people started working remotely and staying at home to curb the spread of the novel coronavirus. Being homebound means people have to rely on social media…
May 2022: Experimentation News Round Up
Experimentation News Marketing in the metaverse: An opportunity for innovation and experimentation McKinsey & Co | By Eric Hazan, Greg Kelly, Hamza Khan, Dennis Spillecke, Lareina Yee “Now is the right time to adopt a test-and-learn mindset, to be open…
Why is CS hiring so hard? Tips for finding your people
As subscription models and recurring revenue become the norm for both SMBs and enterprise solutions, customer success is becoming an essential part of businesses across the globe. It’s clear to corporate leaders that strong onboarding and ongoing engagement help convert…
How to Show up for Someone in a Crisis: 10 Recommendations
This is a guest post from Laurel Braitman, PhD, a writer and teacher and a secular, clinical chaplain-in-training. She received her doctorate in history and anthropology of science from MIT and is Director of Writing and Storytelling at the Stanford…
Why You Need To Prioritize Page Experience Ranking Right Now
05th Jun 2020 – One thing is clear from the coronavirus pandemic – the internet and access to it are essential. As shelter in place orders keep people at home, the internet has become an important tool to work, learn,…
Spotlight: How Direct Energy is powered by a “just test it” mentality
Our latest case study highlights our long term partnership with Direct Energy, part of NRG Energy, and the impact developing a culture of experimentation continues to have within their organization. Our work with Direct Energy has grown beyond simple CRO…
How To Ask A Client For A Referral [+ Templates]
ClieOne of the most basic principles of customer success is using your products and services to create advocates for your company/product/brand. Having an army of happy customers can do much of this legwork for you. The fact of the matter…
Revisiting Warren Buffett’s Advice to Me in 2008 (Plus: 7 Lessons for Young Investors)
“The four most expensive words in the English language are ‘this time it’s different.’” — Sir John Marks Templeton, dubbed “the greatest global stock picker of the century” in 1999 An old video recently resurfaced on social media. It’s yours…
How the SpaceX Launch Stole Online Traffic
05th Jun 2020 – Amid the COVID-19 pandemic, extended lockdown, worldwide protest and civil unrest against police brutality and inequality, another event swooped in and quietly grabbed the attention of many, even if it was only for a few minutes. …
The Big News – WiderFunnel Blog
In order to pursue our shared mission to prove that evidence-based decisions get the best results, Widerfunnel and Conversion, sister companies within the Sideshow Group, have agreed to merge into a new joint brand called Conversion. This move will allow…
5 tips to supercharge your CS operations playbook
Challenging economic times really put pressure on teams to retain revenue. How can you ensure you’re aligning resources to the right initiatives that will protect and grow your customer base? Thankfully, customer success operations has come to the rescue. By…
Dr. Andrew Huberman — The Foundations of Physical and Mental Performance, Core Supplements, Sexual Health and Fertility, Sleep Optimization, Psychedelics, and More (#660)
Illustrion via 99designs “Sleep, nutrients, exercise, light, relationships—those really establish the foundation of what I consider to be all of the elements that create our ability to move as seamlessly as possible between the states that we happen to be…
[Webinar] Live Website Teardowns by Liston Witherill
“Copywriting is writing copy for the purpose of advertising and marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.” So you want to get your reader to read the next word…and the next…until they take action, right? Go To Webinar Registration Liston Witherill is a marketing strategist, copywriter
How To Turn Clicks Into Customers
Learn more about conversion rate marketing from a podcast justified by a marketing expert, Bobby Hewitt of Creative Thirst, together with the Convert.com team. The podcast discusses insights on how to turn more clicks into customers as part of the conversion rate marketing episodes. Read more and learn about how to deliver a better customer experience,
[Infographic] The Anatomy of a High Converting Landing Page
In this infographic, QuickSprout has given us the anatomy of a high converting landing page. Converting, or the marketing technique of Conversion, is when marketers try to turn or convince casual traffic into becoming paying customers. A landing page, on the other hand, is the page where most visitors land when they visit a site.
Design Websites With Marketing Psychology
In recent years, the Internet activity has moved more and more towards social media sites. We have Facebook, Twitter, LinkedIn, and many more as social tools which marketers can use to drive conversion. With these in mind, understanding marketing psychology and social proofing becomes even more important, as it really helps turn your website to become