Why You Need Customer Behavior Models and How to Create Them
01st Jun 2020 – Over the past few years, marketers have started to adopt far more data-driven tools and methodologies than ever before. They’ve done so because the sheer amount of data available about their customers (and potential customers) is…
Things Ecommerce Businesses Can Do To Support Customers Amidst The Coronavirus Outbreak
01st Jun 2020 – With the Covid-19 pandemic, ecommerce is experiencing a boom in most parts of the world. As consumers stay home to curb the spread of the coronavirus, buying important supplies online is the only path left. Chinese…
Making Life & the World Better from Quarantine
01st Jun 2020 – The world came to a standstill in March 2020, when COVID-19 cases started multiplying at an alarming rate in 200+ countries and territories. To contain the virus, many nations chose to impose strict measures, forcing billions…
The Random Show with Kevin Rose — The $1M Bitcoin Bet, Japanophilia, Rare IPAs, Preventing Hangovers, AI Companions, Fringe Discords, Affordable Luxuries, High-Fidelity Audio, and Much More (#670)
Illustration via 99designs Technologist, serial entrepreneur, world-class investor, self-experimenter, and all-around wild and crazy guy Kevin Rose (@KevinRose) rejoins me for another episode of The Random Show. In this one, we discuss affordable luxuries for priceless lives, suiting up for a visit to…
All you need to know about customer behavior modeling
01st Jun 2020 – Remember Professor Charles Francis Xavier from X-Men? Professor X, as he was fondly called, was a mutant who had the superhuman ability to read and control the minds of others. If a person can control the…
The Entrepreneur’s Guide (+ 9 Real Examples)
12th Apr 2022 – So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants…
Ecommerce Needs to Sustain Normal Life
01st Jun 2020 – The Covid-19 pandemic has ground normal life to a halt in many countries. Mass lockdowns, school closures, bans on non-essential services and large gatherings have forced people indoors and limited economic activities. Industries from manufacturing to…
The Only KPI That Matters Right Now for Your Business: Consumer Confidence
02nd Jun 2020 – With the novel coronavirus pandemic still raging on, nearly 4 billion people are on lockdown worldwide. These lockdowns may range from strict nationwide stay at home orders as seen in New Zealand to partial lockdowns of…
The Difference Between Digital Attribution And Media Mix Modeling
02nd Jun 2020 – Digital attribution, media mix modeling, attribution modeling — these are connected to a much bigger and very important notion in marketing collectively known as customer behavior modeling. Though it might seem easy, there are actually some…
Kevin Kelly on Excellent Advice for Living, Universal AI Assistants, Time Machines, and The Power of Fully Becoming Yourself (#669)
Illustration via 99designs | Photo originally by Christopher Michel “Your goal in life is to be able to say on the day before you die that you have fully become yourself.” — Kevin Kelly Kevin Kelly (@kevin2kelly) helped launch and edit Wired magazine….
Stuck at Home? Try These Food & Grocery Deliveries & Services
02nd Jun 2020 – Nearly half the world’s population is on lockdown as the Covid-19 pandemic rages on. Most countries on lockdown have restricted movement except for workers providing essential services in food, healthcare, delivery, etc. As lockdowns extend and…
How to Use Convert as a Quick Deploy CMS
02nd Jun 2020 – One effect of massive stay at home orders worldwide is a change in people’s online behavior. More people are watching Netflix and YouTube on desktop devices compared to mobile devices. As lockdowns extend worldwide, people will…
A/B Tests for E-Commerce Cart Optimization
02nd Jun 2020 – Any successful e-commerce business aims to increase conversions. A/B testing — also called split testing — can aid in achieving that goal. A/B testing involves showing two different versions of something to different groups to see…
3 Ways Tracking SaaS Customer Behavior Can Drive Growth
02nd Jun 2020 – Every single day, your SaaS customers provide you with an incredible amount of data on their behavior with your products, services, and business. This data can offer a plethora of insight on everything from their purchase…
Derek Sivers — The Joys of an Un-Optimized Life, Finding Paths Less Traveled, Creating Tech Independence (and Risks of the Cloud), Taking Giant Leaps, and Picking the Right “Game of Life” (#668)
Illustration via 99designs “I think that saying ‘good enough’ is a superpower.” — Derek Sivers Derek Sivers (@sivers) is an author of philosophy and entrepreneurship, known for his surprising, quotable insights and pithy, succinct writing style. He is a former musician,…
Specific A/B Tests on the Checkout Page for Conversion Rate Optimization
03rd Jun 2020 – In a yearly survey conducted by e-tailing, 92{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} of the users put A/B testing in second place as one of the most important tools for conversion rate optimization, behind web analytics. It’s an astonishing feat, but…
Totango AI innovations set to boost customer success productivity
Welcome to the era of “do more with less.” That phrase has become the earworm of 2023, stuck in our head no matter how many other tunes we try to sing. In this uncertain time, many business leaders are seeing…
Dr. Gül Dölen on Rethinking Psychedelics, New Applications (Autism, Stroke, and Allergies), The Neurobiology of Beginner’s Mind, Octopuses on MDMA, and The Master Key of Metaplasticity (#667)
Illustration via 99designs “Psychedelics have this property, which William James pointed out over 100 years ago, of creating this sense of what he called the noetic property, this feeling that ‘Now that I’ve had this experience, I know the really…
Experimentation Provides Certainty in Uncertain Times
03rd Jun 2020 – Just gonna go straight for the elephant in the room: COVID-19. It’s had a wildly transformative effect on our current daily lives. Our carefully crafted business plans have been thrown out the window. If you’re in…
Blog | Conversion
Blog | Conversion Why do users convert? Introducing our Lever Framework AllBehavioural EconomicsCompany NewsConversion OptimizationData & AnalyticsDesign & UXEventsFeatureGeneralProcess & OperationsStrategyTech & DevelopmentTools & PlatformsUX Research All Behavioural Economics Company News…
Why homegrown tools won’t cut it for scaling customer success programs
Over the past 15 years, we have seen dramatic—even seismic—changes in technology. Whether it’s opening a bank account from the comfort of your couch, navigating an unfamiliar city, or building new relationships, we’re increasingly turning to technology to solve challenges…
In Case You Missed It: March 2023 Recap of “The Tim Ferriss Show” (#666)
Welcome to another episode of The Tim Ferriss Show, where it is my job to deconstruct world-class performers to tease out the routines, habits, et cetera that you can apply to your own life. This is a special inbetweenisode, which serves…
Why We Chose Meaningful Company Values Over Fast Growth
03rd Jun 2020 – It’s the little things that count. What I want to share in this post rarely makes it to release updates or even the blog, because it’s a tough conversation to have. Losing customers for the higher…
Blog | Conversion
Blog | Conversion Why do users convert? Introducing our Lever Framework AllBehavioural EconomicsCompany NewsConversion OptimizationData & AnalyticsDesign & UXEventsFeatureGeneralProcess & OperationsStrategyTech & DevelopmentTools & PlatformsUX Research All Behavioural Economics Company News…