I Feel Love: MDMA for Autism and Social Anxiety
This is a guest post from Rachel Nuwer (@RachelNuwer), an award-winning science journalist who regularly contributes to the New York Times, National Geographic, Scientific American, and many other publications. Her reporting for the New York Times broke the news globally…
Client-side Testing Vs. Server-side Testing: Which Should I Do?
27th May 2020 – When it comes to running experiments, optimizers can choose between client-side and server-side testing. While you can run almost every client-side test on the server-side and a few light-weight backend experiments via client-side testing (using split…
How Much is an A/B Testing Tool? Here’s What the Best Tools Cost
27th May 2020 – How do you decide which A/B testing tool to add to your tech stack? What features are you most interested in? How important is pricing for you? How much of your budget are you willing to…
Neuroscientist David Eagleman — Exploring Consciousness, Sensory Augmentation, The Lazy Susan Method of Extraordinary Productivity, Dreaming, Improving Hearing with a Wristband, Synesthesia, Stretching Time with Novelty, Lessons from Titans of Science, and Much More (#674)
Illustration via 99designs “Question your truth.” — David Eagleman David Eagleman (@davideagleman) is a neuroscientist, New York Times bestselling author, TED speaker, and Guggenheim Fellow. He is the writer and presenter of the Emmy-nominated series The Brain on PBS, as…
Installing your A/B Testing Tool Script with Tag Manager? Here’s Why You Shouldn’t
27th May 2020 – Setting up an optimization program that impacts your business’s bottom line, reduces churn and improves user experience requires a great A/B testing tool. After careful research, you finally choose an A/B testing tool that fits into…
Dr. Nora Volkow — Director of the National Institute on Drug Abuse (NIDA) (#673)
Illustration via 99designs “I do not take no for an answer. And this is a message that I say to young people: ‘You should dare to do things. And no one has the right to say you cannot bring a…
5 of the Best Ways to Increase Conversions through Influencer Marketing
27th May 2020 – If you’re a marketing professional, you’re likely already aware of the power of word-of-mouth publicity. That’s precisely what influencer marketing is on a larger scale. When someone you admire speaks or posts positively about a product,…
Convert’s Remote Work Manifesto
28th May 2020 – Working remotely is the dream, isn’t it? Many office workers sitting in cubicles see it that way. Managers see it that way too, but also fear it is a productivity killer. At Convert, we’ve perfected “work…
The Hidden Costs of Using the Wrong A/B Testing Tool
27th May 2020 – Don’t ignore your A/B testing tools. They’re too critical for your business to dismiss as just another Martech product in your tech stack. How you allocate marketing budget, the amount of traffic your site gets, the…
Type 1 and Type 2 Errors in A/B Testing. Avoid Them
28th May 2020 – Type I and type II errors happen when you erroneously spot winners in your experiments or fail to spot them. With both errors, you end up going with what appears to work or not. And not…
Lessons from Lockdown for Ecommerce Brands. Part 1
28th May 2020 – I’ve been in lockdown since last Saturday, March 14th, in Spain. The first day was self-isolation, but on Sunday the government restricted people from leaving their homes. For most countries, lockdown means only essential activity is…
Lessons Post Lockdown for Ecommerce Brands. Part 2
28th May 2020 – If you read the first part of my analysis, you now know that you need to reassess your product & marketing strategy to survive this crisis. If you can adapt to changing customer needs (and find…
Why marketing, sales, and CS should unite to drive growth
Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to…
Seth Godin — The Pursuit of Meaning, The Life-Changing Power of Choosing Your Attitude, Overcoming Rejection, Life Lessons from Zig Ziglar, and Committing to Making Positive Change (#672)
Illustration via 99designs “It is entirely possible that you work in a place where you have no options. You have no agency. You have no significance. If that is actually true, you should quit, because you don’t get tomorrow over…
7 A/B Testing Examples Made Possible With Convert Integrations
28th May 2020 – Did you know that 56{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} of marketers consider lack of Martech integration a hindrance to marketing success? Integrations make Martech and, by extension, marketing operations run like a well-oiled machine. Marketers use a host of applications…
The Random Show with Kevin Rose — The $1M Bitcoin Bet, Japanophilia, Rare IPAs, Preventing Hangovers, AI Companions, Fringe Discords, Affordable Luxuries, High-Fidelity Audio, and Much More (#670)
Illustration via 99designs Technologist, serial entrepreneur, world-class investor, self-experimenter, and all-around wild and crazy guy Kevin Rose (@KevinRose) rejoins me for another episode of The Random Show. In this one, we discuss affordable luxuries for priceless lives, suiting up for a visit to…
How the Open Source Community Fought COVID-19
29th May 2020 – The novel coronavirus outbreak sparked an unprecedented response from the tech community. Open source projects related to COVID-19 have been popping up from all over the world, meant to not only help spread vital information to…
So You Love (or Hate) AI Art… Here’s the Same Recommendation
Roughly five months ago, I held an AI art competition related to the fantasy world I’ve been building. I was trying to peek around corners, as I often do with new technologies. Once it wrapped up, I felt a strange…
“Your Order is Corona Safe” eCommerce Banner
29th May 2020 – In these challenging times, ecommerce businesses need to adapt quickly to stay afloat. I came up with this idea to help ecommerce owners maintain and even increase their sales in times of crisis. This test uses…
Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” (#671)
Illustration via 99designs “Koreans are known to have this emotional repression, which then manifests and converts into brilliant art, romance, and passion—and also violence—and it’s called han.” — Bobby Hundreds Bobby Hundreds (@bobbyhundreds) is an artist, designer, and storyteller based in…
A/B Testing Doesn’t Impact SEO (If You Do It Right)
29th May 2020 – Among the 200+ factors that determine how a website’s search ranking, content, links, and speed form the three key ones. Conversion rate optimization experiments (like personalizations, split URL and A/B testing) can affect each of these….
What is COVIDCRAP? And How to Benefit?
Blog /Optimization 29th May 2020 – With the Covid-19 pandemic raging, entire industries have struggled to adapt to a fast changing landscape. Unlike Ecommerce that is experiencing a boom, many industries are feeling the pinch. Hotels, airlines, restaurants and several…
How to Quickly Set Up a Remote Office. Low Budget
29th May 2020 – So COVID-19 has you working from home, “for now”. It’s not advisable to shop in person, shopping online might be a priority only for medical supplies (and other essential items). And your company might not be…
The Role of Customer Behavior Modeling in Conversion Rate Optimization
29th May 2020 – The purpose of conversion rate optimization (CRO) is to convince web users to behave in a certain way upon visiting a website, opening an email, or reading a blog post. The desired behavior is one that…