Converting techniques

My New Rules for Podcasting – To Keep Things Interesting

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.”— Mark Twain For nearly 15 years, I started almost every public presentation with the above quote. First and foremost, it was a reminder…

My Favorite Software, Supplements, Apps, Tools, and More!

This blog post is a very special edition of 5-Bullet Friday, my very own email newsletter! The official end of the summer is a few days away, and to kick off the fall, I’ve put together a smorgasbord of my favorite tools,…

Tim and Uncle Jerry Tackle Life, Big Questions, Business, Parenting, and Disco Duck (#767)

Illustration via 99designs “I get very, very angry when people misinterpret the word ‘complicit’ for ‘responsible.’ And it’s not because I want to let people off the hook, but quite the opposite. I want people to understand that they’ve been…

The Random Show — Lessons from Tim’s Sabbatical, Alzheimer’s Breakthroughs, Kevin Tries a Medium, Fitness Tools and Protocols, Book Recommendations, and More (#766)

Welcome to another episode of The Tim Ferriss Show, where it’s my job to interview world-class performers from every imaginable discipline to tease out the habits, routines, favorite books, and so on that you can apply to your own lives. …

Chris Sacca and Scott Glenn (#764)

This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…

Edward Norton and Martha Beck (#764)

This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…

Arnold Schwarzenegger and Ann Miura-Ko (#754)

This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…

Hugh Jackman and Esther Perel (#755)

This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…

How Product Videos Can Affect Conversion Rates

A study by Google found that almost 50% of internet users check out product videos before visiting a store to make a purchase. They also found that over 90% of people have discovered new products by watching videos on YouTube….

Empower customer success managers to accelerate growth

“We hit 115% of our target across Totango + Catalyst in Q1 on our expansion number, and that was largely due to the CSMs and the focus they put in along with the work that we’re doing with our account…

Anne Lamott and Josh Waitzkin (#756)

This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…

13 Paid Search Pitfalls to Avoid in 2019

Running a paid search campaign is not easy, and the best way to do it is certainly not intuitive. However, there are some important practices to help ensure that your PPC campaign drives the highest lead-to-customer conversion rates possible. Trada’s webinar ,…

Supercharging Customer Success with Data-Driven Strategies

“If you invest in the post-sale, and you have somebody that can focus just on the digital journey, you’re going to keep more customers, and you’re going to expand them, because they’re going to have a better experience.” – Katie…

Coach George Raveling and Claire Hughes Johnson (#762)

This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…

5 Ways Facebook’s Trend Reports Get You Social Media Wins

Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers. Helpfully, Facebook curated their findings…

Strategies for Aligning CS and Sales in 2024

Both CS and Sales leaders agree: Retention is the #1 priority. But there’s a problem.  Achieving higher retention requires close alignment between CS and Sales teams, yet 87% of CS and Sales leaders told us there’s significant room for improvement…

General Stanley McChrystal and Liv Boeree (#761)

This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…

4 Things We Learned Analyzing Email Pop-Up Stats of 50 Online Retailers

As marketers and product managers, we often have to make decisions without data. We have to trust our gut, try something new and…sometimes fail. E-mail pop-ups are one such case in point where it’s difficult to find guidance. The available…

The role of customer success is changing and it’s having a direct impact on revenue growth

“Customer success [needs to understand] the value that a customer is getting, [what is] driving that value, and then ultimately driving growth and having a hand in what the revenue picture looks like for your company long-term.” – Chris Dishman,…

Robert Rodriguez and Susan Cain (#760)

This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…

A Quick Look at What’s Going Down

Artificial Intelligence! AI is the stuff of myths and sci-fi. Whenever AI is depicted on screen, it is presented as this uber efficient, omniscient entity that can predict the future, alter the present and plot against humanity with consummate skill….

Activate a customer-led growth strategy to fuel expansion

“Traditionally, customers have focused on acquisition. When money was a little cheaper, it was easy to throw money at the problem and grow at all costs. But, what we’ve found over the last year – in a real painful way…

Nassim Nicholas Taleb and Todd McFarlane (#758)

This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…

3 Effective Steps You Should Use

Content marketing is one of the most effective ways to increase your on-site conversions. Content is able to provide 3 times more leads than a PPC campaign, but more importantly, it’s more effective in the long run: Content is your permanent brand…