How to Start a Makeup Line
Personal brands play a big role in the cosmetics industry, especially with the rise of social media influencers and beauty gurus. These individuals often leverage their personal brand to launch their own cosmetic line, capitalizing on their loyal followers and…
Which card payment machine should I get for my small business?
You might be mulling over a new card reader – one that’s faster, has more features or has in-built fraud detection, for instance. Here, we’ll be talking about the benefits of taking card payments along with some of the best…
Why You Need a Brand Refresh » Succeed As Your Own Boss
When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools…
How to Forecast Sales With a CRM
Now, let’s get into the nitty-gritty of sales forecasting using a CRM. As a reminder, sales forecasting can mean the difference between sleepless nights. Sleepless Night A): Worrying about your business Sleepless Night B): Partying in Vegas with your sales…
101 Happy Easter Message Examples for Small Businesses
A thoughtful Easter message presents a unique opportunity to express goodwill and gratitude towards friends, family, colleagues and clients. While Easter is fundamentally a significant religious holiday for Christians, symbolizing the resurrection of Jesus Christ, it is also widely recognized…
How to assess your bank
A lot of attention is given to scrutinising bank accounts and other financial products, but not so much about how to assess the bank you’re interested in doing business with. We’re here to change that. But before we do, it…
Good Money Moves for 2024 with Karla Ukman » Succeed As Your Own Boss
Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500…
Psychological Pricing Strategies for SMB Owners
Here is a list of my favorite Psychological pricing techniques you can implement TODAY. Price Anchoring Price anchoring refers to the practice of establishing a reference point (the “anchor”) for a product’s price, which consumers then use to assess the…
Bridging The Growing Divide Between Employers And Their Valued Employees: Here’s How To Do It Right
“The Great Resignation” impacted thousands of businesses of all shapes and sizes. Now, as the momentum behind job hopping and fast quitting slows, small business owners may feel some relief. However, now isn’t the time to hit the brakes on…
Sales Pipeline Management from a Small Business Perspective
If you’re losing track of current leads or struggling to close deals – or your sales team grows to more than a couple of people – then having a formal sales pipeline could be the right call for you. Here,…
How to Get Started with Exporting with Melissa Muhammad » Succeed As Your Own Boss
Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500…
The SMB Guide to Personal Branding 2024
Building a personal brand takes time and effort, but the following steps can help you get started: Step 1: Define Your Brand and Develop a Goal To define your brand, start with introspection. Ask yourself: Who am I? What do…
How to Start an Email List
Need a little convincing about the importance of email marketing? Seventy-eight percent of online business marketers have seen a bump in email engagement over the last year. That’s a good enough reason to read this blog post on how to…
Benefits of switching to the right business bank account
Switching a bank account can be one of the first steps a business can use to take control of their finances. Once a business owner is clear about what they want their bank account to do, they can start to…
Great Marketing Makes Sales Unnecessary with Melinda Emerson » Succeed As Your Own Boss
Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500…
Handling Common Sales Objections – Small Business Bonfire
Before we dive into the most common sales objections, I’d like to take a moment to caveat something. Not everyone is going to buy from you (nor should they). “If you can’t help someone, don’t sell someone.” should be your…
Templates for Hiring at Your Business
As a business evolves and scales up, the need for managing financial data becomes more prominent. In such scenarios, a ‘Controller’ often takes the helm. If you’ve been wondering what the controller job description at a small business entails, this…
‘We’d been wiped off the face of the internet’ – what to do if you lose your domain
The worst happens: you log on and find that your website, and other essential functions, are gone. But what do you do if you lose your domain? This can happen because your domain has been hijacked, it’s expired or there…
Hit it & Quit It with Dr. Angela Pipersburgh, Matt Ryder, and Anna Papalia » Succeed As Your Own Boss
Dr. Angela Pipersburgh is a dynamic figure in the fields of spiritual leadership and entrepreneurship. She is renowned for her Kingdom-centric approach to personal and professional development. She has successfully established four innovative brands, including the Kingdom Chamber of Commerce,…
How to Price Your Services: Service Business Guide
In the world of service businesses, your pricing model can significantly impact your business’s profitability and sustainability. The most common types of service pricing strategies include hourly, project, value-based, and performance pricing. Each strategy has unique merits and challenges, which…
When to Give Business Gifts And Who To Give Them To
You don’t have to wait for the holidays to send out business gifts. There are several different groups of people that might warrant gift-giving. But if you’re wondering when to give business gifts and who to give them to, a…
What are the best business bank accounts in the UK?
If you run a small business, you’ll need a business bank account, but how do the different banks compare? In this detailed guide, easily compare all the different providers, from traditional high street banks to digital platforms. Plus, find out…
How to Interview Prospects Better with Anna Papalia » Succeed As Your Own Boss
Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500…
Google E-E-A-T for Small Business
E-E-A-T sounds great as an acronym, but I like to think about it a bit backward, starting with Trustworthiness. Step 1: Trustworthiness The best way to establish Trustworthiness with Google is by establishing Expertise, Experience, and Authoritativeness (more on these…