How Not to Be a Dirty, Rotten Spammer
Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong. If there’s one thing nearly everybody hates, it’s spam. It wastes our time, it insults our intelligence, and sometimes it can even trick or scam us. But not all spam is created on purpose. Lots of well-meaning businesses are creating ugly, hated spam…
How to Avoid the ‘Idea of Entrepreneurship’
Today’s guest on Hack the Entrepreneur is a freelancer turned agency owner and entrepreneur. His first introduction to working for himself was doing side-work after hours. Eventually, he was able to quit his job and freelance full-time. He expanded to a physical office and had 11 full-time, salaried employees with clients all over the world. Family and health reasons forced him to step away from his brick-and-mortar agency while moving into software and online training. Now, he makes his living by providing great software and products to freelancers and consultants from his upstairs office, with his wife…
Proof That Grit Is the Only Way to Reach Your Potential
In our culture, much is made of natural ability. But natural ability is nothing without grit. In fact, without grit, natural ability can actually be wasted. Recent science tells us that grit can accurately determine who will graduate from high school or West Point or even win a spelling bee. In other words, grit is an indicator whether or not someone will reach his or her potential. But what is grit? Where does it come from? Can you develop grit if you don’t have it? And what does this have to do with content marketing? Fortunately, these are the questions The Lede hosts Jerod Morris and Demian Farnworth tackle in…
5 Ways to Write a Seductive Sentence
Here’s the thing: Your sentences don’t have to say much. They just have to say the right things. When you are trying to get people to respond to your articles, subscribe to your email newsletter, buy your products, or donate to your cause … you need to write seductive sentences. And you need to do it naturally. Here’s how to do that. In this episode of Rough Draft with Demian Farnworth, you’ll …
Deadly Conversion Busters: Building a Targeted Audience
Lots of people talk about “traffic,” but how can you attract more of the right people? How can you grow an audience of people you can help the most — people who will see success from using your products and services, and who will be long-term, loyal customers? In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal: Why you need to constantly look for ways to attract new people into your community How to clone your best prospects What to do to meet…
Passion Projects, Clarity, and the Evolution of No Sidebar
As an online entrepreneur, No Sidebar host Brian Gardner is learning just how crucial being agile is to running a successful business. There’s absolutely nothing wrong with being involved in a personal project — especially when you’re passionate about it — but continually keeping your audience in mind is always a good thing. Over the last couple months of running No Sidebar, Brian has identified three types of people he wants to specifically cater to … In this 24-minute episode of No Sidebar, host Brian Gardner and Robert Bruce discuss: Who has control over whether or not something is great Focusing on the fundamentals of your craft Bono, being 16, and taking over the world Why passion projects are tough in the context of business…
What Does It Mean to Be a Showrunner?
So … what exactly is a “showrunner” anyway? And what does it take to be a successful one? The Showrunner hosts Jerod Morris and Jon Nastor define the term and explain what separates successful Showrunners from all the rest. In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss: What essential lesson about building an audience can we learn from the very first scene of House of Cards? Why aspiring Showrunners should think of themselves as producers, in the classic media…