No Email Marketing Strategy is Complete Without These Two Tactics

Here’s why segmented emails and landing pages are conversion soul mates. Image by Kelly Keeton via Flickr. Conversion rate optimizers make landing pages. Email marketers send emails. The problem, however, is that the two departments aren’t always in sync. And if your marketing strategy isn’t unified across all channels, chances are you’re leaving conversions on the table. Email marketers must work hand-in-hand with conversion rate optimizers to create dedicated landing pages for specific email marketing campaigns. So what …