5 Advanced AdWords Strategies You Can Implement Today

Does your competition know about these advanced switches and dials in AdWords? Image by Marcin Wichary via Flickr. As Google AdWords gets increasingly competitive, we search marketers have to sniff around for treasure. Sometimes that treasure comes in the form of advanced switches and dials found deep within the AdWords interface – the little PPC campaign tweaks that make your ads more relevant and keep you ahead of the competition. I’m here to share five of those tips and tricks. Let’s get to it. 1. Test in-market audiences Ever wonder what Google does with the enormous amounts of data they’re quietly collecting about all of us as…