Social Media Marketing Case Studies: Learning Moments and Key Takeaways From #SMBMSP76
Here at TopRank Online Marketing, we believe in the power of collaborative learning. Our team members’ backgrounds in diverse aspects of marketing; including PR, communications and SEO; allow us to work together to manage all aspects of digital marketing for our clients, including social media marketing. However, the social media marketing industry is unique, in that the majority of social media expertise is learned from experience: either ours or that of our peers. That’s why we love attending industry events to get the scoop on creative new social media…
Best Practices for Video Marketing on Social Networks from Cisco, SAP & Bally Switzerland
Driven by consumers’ insatiable appetite for video content, video marketing has become an important part of social media marketing. With platforms like Facebook, Twitter, Pinterest, and Instagram launching their own video applications, videos can be optimized for success beyond web pages and YouTube to where customers are actively seeking, consuming and sharing video content: social networks. Whether you’re a video marketing pro, or unsure of where to begin, here are several useful tips for launching video marketing campaigns on multiple social networks. But first… Is Video Marketing Really Worth It? Internet users have been watching videos to entertain or inform themselves for decades, but…
Live Streaming Showdown: Meerkat Versus Periscope
Live streaming video services have finally hit the mainstream market, and are beginning to pick up steam. Many might compare their use to Dave Egger’s 2013 novel, “The Circle,” which explores the beginning of a transparent society in which politicians, public servants, and private citizens “go transparent” by wearing body cams and live streaming every moment of their waking life. In the book, this technology is offered by a popular social media platform, and is adopted at an exponential rate. Egger’s vision of a “live streaming” society is now coming to fruition. Live video streaming services like Meerkat and Periscope allow users to stream and share videos in real time. The…