Five Ways to Stand Out in a Sea of Noise
The odds are stacked against you. It’s true. I’m often amazed at how many people decide to try to build small businesses online, despite the odds. Maybe it’s naivete. Maybe it’s egotism. Maybe it’s bravery. Probably it’s a combination of all three. I think you need all three to succeed as an entrepreneur. Here’s how the odds are stacked against you: whatever space or niche or idea you decide to build your thing around, chances are there are hundreds or thousands of (or more) competitors out there already. All these other players create a sea of noise that means your voice simply won’t be heard, even if you have something decent to say. To…
5 Lessons From a $213,000 Launch
Two weeks ago our little 3-person company launched a new video training platform and community for online business builders. The launch (which was actually iterated over 3.5 months) was a hit. We exceeded our expectations and brought in a nice chunk of revenue (which I’ll detail below). We also learned a lot, partly through experimentation, partly by talking with other entrepreneurs, and partly by reading everything we could about launching this kind of service online. I’ve been working online for a while now (Think Traffic will be three years old in March), but I still remember so clearly years ago wondering if I could really do it — if I could bootstrap a small business based around…