Planning: Stage 3 of 6 on the Small Business Roadmap (FS102)
Stage 3 of the small business roadmap is one of my favorites. In fact, it’s the stage most of us start with even though skipping over stage 1 and stage 2 can be deadly to your idea. And as we dive right in here, many of us naturally resist doing some of the most eye-opening parts of this stage. (We get into what those parts are and how to do them in this episode.) The cost of…
Build: Stage 4 of 6 on the Small Business Roadmap (FS103)
Stage 4, the Build stage, is a big one. As Corbett puts it: “this stage is a monster and a lot of people get stuck here.” In this episode we talk you through each step so you can rise up when others start to sink. There’s a lot of fun stuff here — naming, website building, social media accounts. That stuff is exciting even when it gets challenging. But built into the 9 steps of Build is also some difficult tasks that won’t happen over night. Listen to this episode to get into the mindset of the big picture, avoiding the…
Money: Stage 5 of 6 on the Small Business Roadmap (FS104)
Now, in stage 5 of the small business roadmap, it’s time to get into the nitty gritty: can this business idea of yours actually make enough money to support you in a meaningful way? This is a stage most of us are not well prepared for, typically diving in without any knowledge of the metrics, the movements or the models. That’s what we break down for you into 7 steps in this conversation, taking you from “I made a dollar,” to your …
Scale: Stage 6 of 6 on the Small Business Roadmap (FS105)
In the sixth small business roadmap stage we explore the final question: how can we grow this business beyond ourselves and into greater impact in the world and wealth in the company? We dig into the 11 steps of Scale where the goal is to hone, discover and experiment towards a more scalable and sustainable business. To put it simply, this stage is about shifting from clawing out growth one handful at a time, to a business with one of those magical hockey stick growth charts. We also finish out this episode with reflections on key takeaways and what we learned in talking through this whole roadmap. Enjoy! (PS: If you’re not already, subscribe in itunes so you can …
Small Business Roadmap Revisited — 4 Updates Based on Your Feedback (FS106)
In the last 6 episodes we revealed the 6 stage small business roadmap. A stage by stage, step by step, 10,000 foot view of building a business. They weren’t the 6 stages your business will go through automatically. They were the 6 stages you want to go through so that you and your idea are best setup for success as you define it. The roadmap was immensely well received (you’ll find links to each episode below) and in this episode we cover two things: We answer the 4 common questions we heard from your comments. We reveal 4 updates we made to the roadmap based on your feedback. Take a listen to the episode, subscribe in itunes if you haven’t and…
9 More Marketing Channels to Grow Your Small Business (108)
In the last episode we covered 10 growth channels to explore. In this episode we cover 9 more channels you can leverage to attract more people to your business. We’re adding our experience and advice to the list of 19 channels mentioned in the great book Traction. Enjoy! It’s better to listen on the go! Subscribe on iTunes Subscribe: (how to) iTunes, Soundcloud, Stitcher, RSS, Download 9 More Marketing Channels to Grow Your Small BusinessTweet This SHow Notes Fizzle Show – 10 Marketing Channels to Grow Your Small Business (FS107) Book – Traction: A Startup Guide to Getting Customers…