4 Ways a Lack of Clarity Could Be Killing Your Conversions
Don’t expect your customers to buy anything if they can’t understand what’s for sale. Image source: Terry Robinson. What’s the most important ingredient of a successful landing page? Witty copy? A beautiful design? An oh-so-clickable CTA? It’s clarity — creating a page that allows anyone to quickly determine what your offer is and if it’s right for them. If someone can’t understand what you’re selling, they’re certainly not going to be interested in buying it. Unfortunately, it’s also incredibly easy to mess it up. Creating a clear page requires that you put…
Show Off Your Copywriting Skills and Win a Ticket to CTA Conference
We’re looking for the most awesome copywriter ever. And we’re really hoping that it’s you. If it is, you’ll soon be on your way to the Call to Action Conference, our three-day mega-event in Vancouver featuring talks from — and parties with — the world’s top conversion experts. Your mission, should you choose to accept it In our Conversion Copywriting Contest, you’ll be tasked with writing about the world’s most adorable robot vacuum cleaner that also lays down the sickest beats: DJ Rumba. Your mission is to write compelling landing page copy that will persuade visitors to sign up to a mailing list in order to to hear more about DJ Rumba…
Build a Killer Conversion Strategy with Nothing but Time and Empathy
You don’t need to hire an expensive CRO team to do great work. Just be ready to clear your calendar. Conversion rate optimization is about different things to different people. For some, it’s simply about haphazardly changing elements on a page until people click more, and then it’s optimized! High fives all around! You should not listen to those people. If you want to build a real CRO strategy, based on sustainable optimization practices that will help you build a long-term business, ask the real experts. The ones who have staked their reputations and their livelihoods on their CRO knowledge. This past April 9th, those experts came together to create over 24 hours of free programming, and over…