Rejoining TopRank Marketing: 5 Career Lessons That Brought Me Back
One of the most exciting parts of life is uncertainty. You never really know where the decisions that you make will lead you. Sure, you have a rough idea of where you may end up but there are always unforeseen factors outside your control. In my first stint at TopRank Marketing, I was the agency Marketing Manager. This was a unique and very creative position that allowed me to work closely with our CEO Lee…
4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s Mobile Friendly Update
Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen. The release of Google’s new mobile-friendly update, aka “mobilegeddon”, has drawn a firestorm of attention to the need for improving website responsiveness and user experience on mobile devices. There’s a good reason for this: A recent study by ComScore and Millennial Media found that approximately 56{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} of digital content is now consumed via smartphones. Knowing that a large portion of your audience likely searches, consumes and interacts with content on their mobile device should inform how you execute on …
Behind the Curtain: 4 Tips for Creating Landing Pages That Convert
Landing pages are still somewhat of a mystery to many marketers. In theory they sound simple, but it may feel like there are secrets or some mystic formula that has to be cracked in order to be successful. Now you not only need a website that is filled with stellar content and optimized for conversion, but you must also create landing pages for different marketing tactics. The question is, how effective are they really? According to Marketing Sherpa, 64{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} of marketers say that landing pages are the most effective way to test value proposition. Additionally, they’ve found that 48{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} of marketers build a new landing page for each marketing campaign. Chances are, your competition is already at …
Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions
A trusted resource can be a friend, colleague or industry expert and we may turn to them from time-to-time for guidance. Today’s online marketing landscape is crowded with advice from marketers that may have the power to influence you, but not necessarily the authority to give you sage advice. In our eBook “Winning with Authority – 15 Experts on Integrated Online Marketing”, we pulled together advice from trusted thought leaders in the marketing field. Now we present you an infographic with even more insights from …
Pinterest 101: 33 Ways To Create Engaging Content & Be More Pinnable #NMX
I am amazed at how much Debba Haupert (@girlfriendology) was able to cover in one short session at NMX Las Vegas. Debba’s session on Pinterest proved to be very informational and provided practical advice and tools that marketers can use to better engage their followers. Many brands are still struggling to determine if Pinterest is a platform that will work for their business. Companies that have taken the leap may be unsure of how exactly to use Pinterest and what their strategy should be. The numbers don’t lie. Pinterest has proven that it has staying power. 10.4 million users 25 million uni visitors/month 1/3 use …
Online Marketing News: Retail + Big Data, Fans Love Brands, Slideshare Generates Leads
The Retailer’s Guide to Big Data The explosion of mobile and social media has changed the ways that retailers view customer data. This recent infographic from Monetate takes a dive into big data and presents challenges, goals, and tips for developing a big data game plan. Google To Hire More Help, Users Enticed To Search While Signed In Google is determined to see G+, local search, and personalized search succeed. To that end, they’re hiring a new product marketing manager for search. This person would be…
Mold Your Engaged Employees Into Brand Advocates
Matt Ridings & Michael Brito Advocating For Employee Advocacy Employee engagement is key in improving productivity in any industry. A happy employee is much more likely to be more productive than their counterparts. A recent study from the National Business Research Institute (NBRI) shares just how important it is to keep employees engaged. Findings include: Engaged employees product twice as much work product in the time as unengaged employees The average adult spends a quarter to a third of their waking life at work 40{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} – 80{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} of customer satisfaction is affected by employee attitudes…
Online Marketing News: Facebook Graph Search, Myspace Launch Is A Dud, LinkedIn For Business
2012 Social Media Report Cards This recent infographic from Pardot features the social media platform winners and losers in 2012. You’ll find scoring based on growth, number of users, ROI as well as insight into which platforms are best for mobile, visual, or connecting. Up Close With Facebook Graph Search First off, what is Graph Search? Facebook has amped up its search capabilities by rolling out this new feature. Danny Sullivan’s article provides a step by step deep dive into using Facebook’s new Graph Search. Via Search Engine Land. The New Myspace: What A Mess The recent launch of Myspace’…
4 Blogging Basics For Online Retailers
Retail websites are flush with product information, specs, and images of items available for purchase. However, it may be difficult to find a way to provide detailed and engaging content for customers visiting a website when they’re just looking to purchase. Starting a company blog provides a good opportunity to attract new customers and engage current customers with content about your products and other topics that are of importance to them. It doesn’t matter if the items being sold are car parts, clothing, electronics or furniture, there is an opportunity to help solve pain points and arm your customers with information that encourages engagement and purchasing decisions. Showcase Merchandise & Industry Trends Clothing: Showing apparel …