Design your A/B Tests to get consistently better results

Conversion Optimization using A/B testing has become standard practice at virtually every high-traffic online business today. But, not every company is achieving the best results. Most are far from reaching the 8-times ROI that the average WiderFunnel client experiences.So, why do some companies get great A/B test results while others end up disappointed?If your results are disappointing, it may not only be what you are testing – it is definitely how you are testing.  While there are several factors for success, one of the most important to consider is Design of Experiments (DOE). DOE is rooted within statistical theory and defines how experiments …