Building Out a Comprehensive Health Score
Part of the Customer Success Summit On-Demand Series Defining your customer health is one of the first activities that every Customer Success organization must do, but it is also one that is never really complete. Every time a customer churns or renews it can provide you with new data points that can help you refine your health score, but only if you’re listening. Determining the right data for your customer health score and implementing the right technology to collect it is paramount to being successful. Sam Smith, Director of Customer Success at BrightTALK, teamed up with Matt Eastling, Solution Architect at Totango, to talk about how BrightTALK has built out a comprehensive…
Build a Killer Conversion Strategy with Nothing but Time and Empathy
You don’t need to hire an expensive CRO team to do great work. Just be ready to clear your calendar. Conversion rate optimization is about different things to different people. For some, it’s simply about haphazardly changing elements on a page until people click more, and then it’s optimized! High fives all around! You should not listen to those people. If you want to build a real CRO strategy, based on sustainable optimization practices that will help you build a long-term business, ask the real experts. The ones who have staked their reputations and their livelihoods on their CRO knowledge. This past April 9th, those experts came together to create over 24 hours of free programming, and over…
How to Come Up with More Winning Tests Using Data
While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. This is not where the difficulty lies. The hard part is testing the right things, and having the right treatment. The success of your testing program is a sum of…
FINALLY — Tim Ferriss TV is here, plus Arnold Schwarzenegger and The Glitch Mob
I cannot put into words how excited I am to write this post. Perhaps it’s because I’ve had 3 glasses of wine, or perhaps it’s the glee of F bombs below. But no. It’s because I have a huge TV announcement, an opportunity to get a personalized video from Arnold Schwarzenegger (seriously), and much more. Short and sweet — I FINALLY got digital rights to my TV show, The Tim Ferriss Experiment. It’s about how to …