9 Things You Should Be Embarrassed to Finance
Our grandparents’ generation never financed anything. In fact, it was considered stupid. If, in 1950, you told your neighbor that you got a super low interest rate on your brand new car, they would have looked at you like you were on fire. Cash was the method of choice for almost every purchase – even houses! Don’t believe me? According to a study performed at the University of Pennsylvania, in 1949, the average debt on a person’s house was approximately 20{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} …
How to Price Client Work and Charge What You’re Worth
One of the most difficult aspects of starting your own business is figuring out pricing — heck this is even tough when you’re an established solopreneur looking to increase your rates. You want to get paid, but you also need some experience under your belt, so you may be willing to charge less than you ideally want. On one hand, I think everyone needs to pay their dues and work their way up. It’s rare that you can come out of the gate commanding such high prices — after all, a lot of business is about supply and demand. However, I think starting out working for low wages can make it that much harder to work your way…
Yep! I look ridiculous. It’s on purpose — And why you must be weird.
If you’ve ever seen my YouTube channel, one of the first things you might notice is that I look ridiculous in half of my thumbnail pictures. Why would I publish these truly unfortunate freeze frames when I have much better pictures I could be using? The answer is simple: What stands out gets remembered. What blends in gets forgotten. And people remember those weird pictures because they stand out. I remember when I first met Tim Ferriss. At the time, Social Triggers was already a popular website and we had a few mutual friends in common…
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Share Your Most Memorable Videos
Having a group video or family video, and are very eager to share it with friends and everyone around the corner, but not sure how to do so and which way to do it. There are many ways to share your video with everyone like facebook, you tube, twitter, email, etc. Email is the popular service on internet through which we can send anything to any person as per our demand. Sign in or register on Gmail For sending a file ore video through…
How to Become Futureproof – Opening Keynote NMX ’15 (SPI TV, Ep. 13)
It is my absolute pleasure to share the full version of my opening keynote at New Media Expo 2015. The theme is future proofing your business and brand. What does that mean? It means to be able to survive what’s ahead – to absorb the shock of the inevitable stresses that will test all of us from this point forward. Whether you like it or not, the future is coming, and to be able to survive and thrive in the new business environments that are ahead, we must go back to the past and analyze what has always worked…
Pension investments: Never too early to plan for the future
If you are a worker in your twenties or thirties, working at a job you love, or simply the job you need, retirement is probably the furthest thing from your mind right now. Retirement can sneak up on you though, so starting to invest for the future early on, including pension investments and other types of private investments, is wise. Professional investment firms, such as Fortress Investments, are completely focused on the financial world and, more specifically, on investing. They have the training and experience…
Join ProOpinion and Earn While Sharing Your Professional Expertise
Do you want to earn while sharing your professional expertise? Rewards include payment via PayPal, Amazon or iTunes gift card (you may also want to donate your earnings to American Red Cross). Introducing ProOpinion ProOpinion is a free online community you can join to expand your knowledge and earn while sharing your expertise. In order to join, you must be an 18+ business professional who lives in the USA. Registration is free and you can select the email form, or an easier way, via your Facebook, Google+ or LinkedIn account. After creating your account, be sure to fill in your profile, by adding generalities like address and…
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Content Marketing Tools A to Z That You Can Use in 2015 and Beyond
Tools are only as effective as the skills of the person using them. In a world of digital marketing that’s 24/7 with ubiquitous connectivity from anywhere, anytime, marketers’ need for tools is greater than ever. Content Marketing in particular offers a competitive landscape where the effectiveness and efficiency offered by the right mix of tools can make the difference between feast or famine. There are many categories for content marketing tools since content and consumer pursuit of information are the backbone of the web experience. Here are some of the content marketing tool categories that come to mind (not too different than a high level …
A Dangerous Threat to Your Small Business: Mediocrity.
I think it’s safe to say that no one starts a new venture or a business simply to be average. There’s a drive, a passion and a vision of possibilities. There’s also confidence that great things can be achieved. People who start new companies often risk a great deal with substantial investments in time and money to make their ideas a reality. Having some skin in the game also drives many entrepreneurs to succeed because it’s all they have. Seasoned employees who join a small business also take some risks. But at the same time, they can have a substantial …
Online Marketing News: No Millennial Trust, LinkedIn Gets Lynda, 5 Years Of YouTube Ads
Content With Relevant Images gets 94{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} More Views [Infographic] – Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently published an infographic (below) outlining a few stats suggesting just how important “the visual” is on social media. Quicksprout Facebook Launches Messenger For Web Browsers – Facebook offers web users separate messaging option, but has no plans to remove chat from main desktop experience. Marketing Land 84 Percent of Millennials Don’t Trust Traditional Advertising – Social media has changed the way brands engage with their consumers, say…
Content vs. Advertising – Is There Really A Debate?
Recording last night’s BeanCast, Altruism or Consumerism, hosted by the talented Bob Knorpp brought up the topic of Content Marketing and whether paid placement of content is just advertising – among many other topics from Dove to Amazon Dash. This content vs. ad question was inspired by commentary from Mitch Joel in his post, Your Content Is Kidding No One where he states, “if you have to pay to have it placed, it’s not content. It’s an ad.” While I agree with what Mitch says in the post in terms of brands failing to create engaging, share-worthy and conversation-starting content, I’m not on board with the pay to play statement. Whether you call it content or…
Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy
Content isn’t King, it’s the Kingdom Taking inventory of the content we’ve produced over the past 10+ years, I realized we’ve collectively written 1.6 million words on this blog. There’s also numerous guides, articles, social messages and emails as well as a book and numerous contributions to industry publications. Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that’s highly specialized for our audience, it’s clear that simply …
An Authoritative Interview with Podcast Master Jerod Morris, VP of Rainmaker.FM
Who is Jerod Morris? I think that’s an important question and one deserving of a public answer because if you’re in the online marketing and especially, the podcasting world, you need to know Jerod. So let’s get started. Jerod (@JerodMorris) is part of a small team that plans, produces, and markets the content for Rainmaker.FM, Copyblogger’s digital marketing podcast network. He hosts two shows on the network: The Lede and The Showrunner and also develops new shows. Jerod speaks regularly at industry conferences and produces Rainmaker Platform webinars. Simply put, Jerod is an Authority on podcasting and Rainmaker…
Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off
Content Creation vs. Content Sharing [INFOGRAPHIC] – If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave–or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it. See what content creation and content sharing can do for you. Social Media Today Facebook, Twitter to Claim a Third of Display Ads in Two Years – A new forecast from eMarketer sees the two leading social networks claiming some $14 billion in display ad spending in two years, or nearly 34{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} of the estimated $37 billion category. Facebook will…
eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media
When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever customers are looking. And how do you do that? By creating authority across channels and media from search to social to wherever content can be discovered, consumed or acted on. To provide you with a clear roadmap on creating authority through integrated marketing, our latest conference eBook project launches today for Copyblogger’s Authority Rainmaker conference. Featuring top experts including: Dan …
Rejoining TopRank Marketing: 5 Career Lessons That Brought Me Back
One of the most exciting parts of life is uncertainty. You never really know where the decisions that you make will lead you. Sure, you have a rough idea of where you may end up but there are always unforeseen factors outside your control. In my first stint at TopRank Marketing, I was the agency Marketing Manager. This was a unique and very creative position that allowed me to work closely with our CEO Lee…
4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s Mobile Friendly Update
Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen. The release of Google’s new mobile-friendly update, aka “mobilegeddon”, has drawn a firestorm of attention to the need for improving website responsiveness and user experience on mobile devices. There’s a good reason for this: A recent study by ComScore and Millennial Media found that approximately 56{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} of digital content is now consumed via smartphones. Knowing that a large portion of your audience likely searches, consumes and interacts with content on their mobile device should inform how you execute on …
Online Marketing News: Facebook Says Hello, Twitter Gets More Direct, Google Gets Mobile-Friendly
The Periodic Table of Social Media – There’s a science to social media. From content and metrics to terminology, here’s a fun way to test and verify your social marketing experiments. Direct Marketing News New Direct Messaging Comes To Twitter – With today’s changes, the ice cream shop can opt to receive Direct Messages from anyone; so you can privately send your appreciation for the salted caramel without any barriers. Twitter Facebook, Twitter…
2015 Enterprise B2B Content Marketing Report: More Isn’t Better
Companies in the B2B space from IBM to HubSpot have been actively and effectively engaging prospects with longer sales cycle content for years. Like many competitive environments, a lot of emphasis for marketers has been about creating “more” content. More blog posts, videos, infographics, social messages, emails, and so on. But here’s the thing about “more content” when it comes to enterprise-sized organizations. There’s a nearly unmanageable degree of added complexity when you start involving a matrix of customer segments and buying journeys across different product offerings, company divisions and geographies. How are large, enterprise B2B marketers responding to this challenge? There’s a new report…
Live Streaming Showdown: Meerkat Versus Periscope
Live streaming video services have finally hit the mainstream market, and are beginning to pick up steam. Many might compare their use to Dave Egger’s 2013 novel, “The Circle,” which explores the beginning of a transparent society in which politicians, public servants, and private citizens “go transparent” by wearing body cams and live streaming every moment of their waking life. In the book, this technology is offered by a popular social media platform, and is adopted at an exponential rate. Egger’s vision of a “live streaming” society is now coming to fruition. Live video streaming services like Meerkat and Periscope allow users to stream and share videos in real time. The…
Behind the Curtain: 4 Tips for Creating Landing Pages That Convert
Landing pages are still somewhat of a mystery to many marketers. In theory they sound simple, but it may feel like there are secrets or some mystic formula that has to be cracked in order to be successful. Now you not only need a website that is filled with stellar content and optimized for conversion, but you must also create landing pages for different marketing tactics. The question is, how effective are they really? According to Marketing Sherpa, 64{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} of marketers say that landing pages are the most effective way to test value proposition. Additionally, they’ve found that 48{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} of marketers build a new landing page for each marketing campaign. Chances are, your competition is already at …
Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions
A trusted resource can be a friend, colleague or industry expert and we may turn to them from time-to-time for guidance. Today’s online marketing landscape is crowded with advice from marketers that may have the power to influence you, but not necessarily the authority to give you sage advice. In our eBook “Winning with Authority – 15 Experts on Integrated Online Marketing”, we pulled together advice from trusted thought leaders in the marketing field. Now we present you an infographic with even more insights from …