Month: May 2015

Binary Options Trading Tips and Guidelines

Okay so after publishing my post on how to make money with Binary Options Trading, I received quite a few emails with people asking for tips, guidelines, basic guides, etc. Binary Options Trading can be a very extensive subject, and so I have decided to start a new website, dedicated to Binary Options. BinaryOptionsBlogger.com is only a few weeks old, but already has a few articles on it. I am currently focusing on publishing a lot more articles, and plan to include…

The 6 Best Ways to Start an Online Shop

So this is another way to make extra income online which I at first thought would be very time consuming and not worth the effort. I’ve got to admit though, I was wrong. There are so many ways in which you can set up your store, which basically does everything automatically. Ultimately the most time consuming parts would be to get the store 100{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} set up, and maybe also to actually send bought items to the respective buyers (but some of the shop platforms actually creates the shipping labels for you too, so even this could element can’t take that much time). With this post, I am mainly going to discuss the different options you have when …

What Products to Sell in your Online Store

So you’re thinking about starting your own online store in order to earn an extra income but don’t know what item(s) to sell? Most of the time, this is where people get stuck on. They decide to open an online store and might even already have marketing strategies and website designs in mind, but have no clue on what product they want to sell – all they know is that they want to sell something. With so many stuff on the market, how do you figure out what will actually sell well and what will just end up a complete failure?? This is where most people usually …

Carnival of Wealth, Mad Jack Churchill Edition

Now this is the face of a man who just loves killing Nazis. Presenting the only World War II soldier confirmed to have killed an enemy with an arrow. When the Krauts invaded Poland, Lt-Col Churchill reenlisted at the age of 34. He’d left the British Army years earlier, the peace of the 1930s unsuited to the mindset of a guy whose first name was “Mad.” He’d go into combat armed with a longbow and a claymore. Again, this …

Like Warren Buffett’s In This To Lose Money

You see, kids, back in 1982, color photography hadn’t yet been invented Humans are atrocious at assessing risk. That’s why there are mothers who won’t let their kids visit the house of a friend whose parents own a gun, but who have no problem allowing their friends to visit a house that features that child abattoir called a swimming pool, even though Junior is hundreds of times more likely to die at the latter house than the former. Humans are also, for the most part, rotten at math. That’s why Quicken Loans can offer ONE BILLION DOLLARS (really, half a billion dollars) to someone who can select a perfect NCAA Division I Mens’ Basketball tournament…

Carnival of Wealth, Ockham’s Razor Edition

Includes an attachment for those hard-to-reach places So the Malaysian government has determined that an airliner that was lost over the ocean did, in point of fact, crash into the ocean. Thanks for that. Next up, how was the Empire State Building erected: 1930s-era work crews, or visitors from Tau Ceti? Excuse us as we go off on the absurdity of journalists in general. They deserve it. Last week a CNN anchor entertained the notion of Flight 370 being…

March’s (F)RotM. You’re in Trent Hamm’s House.

“Qwirkle.” “Belfort.” “Ingenious.” These aren’t even real words! The biggest problem with Trent Hamm of The Simple Dollar – aside from his repetition, impractical advice, stubbornness in the face of evidence that proves him wrong, unhealthy love of adverbs, repetition, comical overuse of the word “wonderful,” and repetition – is that there’s just too much to make fun of. We can read him only in spurts, then have to take a few weeks or months off or we’ll find ourselves making our own deodorant or recording awkward YouTube videos in …

Carnival of Wealth, Andrew Pohl Edition

Andrew and his best friend, Gord That’s the problem with being selective. You accept only the good submissions, or the stupendously awful ones, and pretty soon the number of submitters dwindles to a trickle. Presenting another edition of the Carnival of Wealth, the only personal finance blog carnival worth a damn. Even with only 2 submitters. One of whom is one of the aforementioned awful contingent, the other of whom is a rookie. When you’re the only legitimate submitter, unbowed by threats of search engine optimization punishment, the least we can do …

Carnival of Wealth, Back from the Dead Edition

You can’t kill a dead man, but apparently a part-timer can break his streak If you missed last week’s Carnival of Wealth…well, you weren’t the only one. First, the excuse: we use a couple of hosting services to organize the carnival submissions for us. One of those services has been down for a while now, the other one takes submissions and watches them disappear into the ether. So we should have been suspicious when Sunday night came around and we’d received posts from a grand total of 2 sites, one of them with only a tenuous connection to personal finance. Thank God we’ve developed the ability to filibuster. The next …

[Infographic] The Anatomy of a High Converting Landing Page

In this infographic, QuickSprout has given us the anatomy of a high converting landing page. Converting, or the marketing technique of Conversion, is when marketers try to turn or convince casual traffic into becoming paying customers. A landing page, on the other hand, is the page where most visitors land when they visit a site.

How To Turn Clicks Into Customers

Learn more about conversion rate marketing from a podcast justified by a marketing expert, Bobby Hewitt of Creative Thirst, together with the Convert.com team. The podcast discusses insights on how to turn more clicks into customers as part of the conversion rate marketing episodes. Read more and learn about how to deliver a better customer experience,

Converting techniques

[Webinar] Live Website Teardowns by Liston Witherill

“Copywriting is writing copy for the purpose of advertising and marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.” So you want to get your reader to read the next word…and the next…until they take action, right? Go To Webinar Registration Liston Witherill is a marketing strategist, copywriter

Design Websites With Marketing Psychology

In recent years, the Internet activity has moved more and more towards social media sites. We have Facebook, Twitter, LinkedIn, and many more as social tools which marketers can use to drive conversion. With these in mind, understanding marketing psychology and social proofing becomes even more important, as it really helps turn your website to become

[Webinar] How Segmenation & Targeting Propel Conversions

While getting traffic to your site is GREAT–that is only half the battle. Getting visitors to convert on your page is a difficult and almost inscrutable process. Some sites try to get on top of the conversion game by breaking down visitors into easy-to-digest categories, thereby making it easier to drive visitors down the sales

[Webinar] Secret Influencer

If you’re reading this is because you took action before we reveal the details of our Secret Influencer and the excellent topic that will be presented to our community from Convert Academy. Stay tuned and you’ll receive more details in a couple of days. Go To Webinar Registration All what you want to know will

[Webinar] Copy, Conversions & Your Customers Comfort Zone

You can examine your sales funnel and buying cycle matrix all you like, but in the age of new media, the prospect controls his or her path. If your prospective customer isn’t 100{0e584ec94eaa64d073763ee1dc286a1f4d0f941424b1448bbfd01af7d90f9475} comfortable, you can forget about conversion. Go To Webinar Registration Barry Feldman, founder of Feldman Creative, is a prolific writer with 25

Help Visitors Convert With Each Step Of Your Conversion Path

Conversion is a marketing term that refers to the technique turning a website’s casual traffic or casual visitors into paying customers. It is one of the most important marketing techniques in online marketing. Motivating customers to convert has always been difficult. Every customer has a different need and a different perspective. However, knowing what they are thinking can

[Infographic] Inbound Marketing Funnel

The people over at Smart Insights has given us this great infographic on the Inbound Marketing Funnel. Inbound Marketing is marketing that is done to draw customers into your website, rather then setting out to attract their attention. The inbound marketing funnel is a model that illustrates what the customers usually go through from the

Website Redesign Horror Stories Revisited

Last year, in the spirit of Halloween, WiderFunnel produced our first “blackpaper”, Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish!The blackpaper details the top 9 nightmare scenarios of website redesign projects and how you can avoid them.It was one of the most popular pieces of content we produced in the last 12 months. Based on popular demand, and spooky holiday spirit, we are reposting the free blackpaper for download.Please let us know your own website redesign horror story.  Add a comment!Here’s the super scary accompanying infographic.Hi-res PDF version of the infographicThe full PDF

The Most Effective Website Redesign Strategy

I have an exciting case study to share about the Evolutionary Site Redesign (ESR) strategy!We’ve shown it to be the better website redesign strategy for several companies, from mid-sized for Fortune 500, and the stories are exciting. We’ve literally seen Fortune 500 clients of ours scrap their redesign projects mid-stream in favour of switching to an ESR approach. For real.But first, let’s take a step back: what is ESR and how is it the most effective website redesign strategy? It’s no secret that…

Why Retailers Should Stop Copying Amazon.com

Amazon.com is a popular reference in the e-commerce industry, and for a good reason. Amazon tests every change on its site and never settles for anything less than high converting design and UX.I love Amazon for driving awareness and curiosity around A/B testing. However, I’m sometimes frustrated when Amazon lures my clients into thinking that everything it does should be implemented on their own website.A few days ago, a client of WiderFunnel’s wanted to increase the size of the cart in their header. Why? Because Amazon does it.It might be a valid hypothesis. If …

The Top 7 Conversion Optimization Trends for 2015

What will be the most important changes in your business next year?Have you thought about it?At the end of each year the WiderFunnel team, including the other blog contributors, and I like to reflect on the previous year, gain insights from the successes and failures, and anticipate what may happen in the next 52 weeks.Fortunately, I can report that last year was great at WiderFunnel. We brought on a record number of new clients, ran more tests per client and, most importantly, produced the highest conversion rate lifts, ROI and revenue for our clients.With Conversion Optimization now embedded as a must-do…

Anxiety Attacks! (Or, how to stop worrying and love the Privacy Statement)

Trust is everything in a relationship.That motto is repeated in countless self-help books, couples therapy workshops, and by pretty much everyone named Dr. “Something” on TV. Trust can be established or broken in many ways, and working on regaining trust can be a long process in inter-personal relationships.  Unfortunately, when it comes to interaction with websites, visitors rarely give them a second chance at repairing trust. If you blow it once, that’s it, bye-bye, do not pass go, do not collect $200.So, how do we evaluate trust in a website we’re visiting? At what point does a…

Checkout Funnel: Is the Shortest Path Always Best?

Not optimizing your checkout funnel could be costing you millions.I’ve helped a lot of companies optimize their e-commerce websites and mobile apps checkout funnels. My clients often have questions like:How many pages, steps, or even minutes, does a user take to get from decision to purchase?What are best practices to increase conversions and revenue?Should the number of steps be reduced? Simplified? Consolidated?Checkout funnels can seem complicated. The truth is, when you break it down, the checkout funnel is simply the series of steps (pages or clicks) a user takes to get from a landing page to the ‘Thank You’ page. The checkout is the last step in the conversion …